Now, there are less than 50 days left before the opening of the third CIIE. The CIIE Bureau stated that all preparations are progressing smoothly, the corporate business exhibition has been basically completed, and the focus of work has shifted to investment promotion and exhibition.
At the same time, the spillover effect of the CIIE is still being released. Among them, as a year-round display and trading platform that undertakes the spillover effect of the CIIE, Hongqiao Pinhui and Greenland Global Commodity Trade Ports are accelerating the transformation of "exhibited products into commodities".
Companies attach more importance to the Chinese market
Sun Chenghai, deputy director of the China International Import Expo Bureau, said that objectively speaking, the epidemic has indeed brought challenges to the exhibition work of the third CIIE Corporate Commercial Exhibition. In order to overcome the adverse effects, the CIIE Bureau has taken the initiative to innovate its working methods and make full use of online and offline means such as "cloud negotiation", "cloud promotion", and "cloud signing" to stabilize the expectations of offline exhibitions and enhance the confidence of enterprises to participate in the exhibition.
According to the CIIE Bureau, most of the top ten well-known companies in the world in the industries such as medicines, medical devices, high-end consumer goods, and automobiles have signed contracts to participate in the exhibition, and dozens of companies have applied to sign the next three CIIEs in a row. At the same time, the exhibitors' service work has achieved significant results, the exhibition site guarantee capabilities have been continuously optimized, and the epidemic prevention and control work has been steadily promoted.
Sweden Company Medical University Vice President and Marketing Director Liu Jianbin told the First Financial reporter that the company has confirmed to register for the third CIIE during the second CIIE. Against the backdrop of the global outbreak, companies are looking forward to the third CIIE and paying more attention to the Chinese market.
As an international company that provides radiation therapy solutions for systemic tumors and brain diseases, Yikeda hopes to achieve greater brand effects and performance through the CIIE. During the second CIIE, the company signed more than 20 intended procurement contracts, with a total amount of more than US$100 million.
is also the "old face" who participated in the CIIE for the third consecutive year. Fuji Film will have two special theme exhibition areas, "Anti-epidemic Zone" and "5G Zone" in the 400-square-meter booth this year, respectively, showing Fuji Film's cutting-edge technology and services in the global fight against the epidemic (full coverage of prevention-diagnosis-treatment), as well as products that are expected to escort China's 5G construction and new infrastructure.
Fuji Film plans to use the CIIE platform to exhibit the PCR test special gene detection kit in China for the first time. By combining this product with the new RNA 5 extraction kit developed by other companies, the time for the PCR test to conduct COVID-19 examination can be shortened from the original 4-6 hours to about 2 hours.
In addition, Fujifilm will also bring the latest optoelectronics product recently released and expected to be launched in the second half of the year - the new Z8000 model, with a brightness of 8,000 lumens, making it the smallest and lightest among similar products, effectively using limited space for space display.
spillover effect continues to release
On September 15, 15 brand new national pavilions were unveiled at Greenland Global Commodity Trade Port, which is only one way away from the National Convention and Exhibition Center.
As of now, Greenland Trade Port has 160 merchants from 64 countries and regions settled in, of which 39 national pavilions are located, making it the largest number of national pavilions in China.
As the CIIE approaches, the national pavilions of Greenland Trade Port have put more than 1,200 new products prepared by relevant exhibitors to participate in the third CIIE on the exhibition shelves in advance.
For example, the white wine special cup launched by Slovak National Pavilion uses the world's first mechanical handmade cup technology and is priced at only one-third of the handmade cup; the Dead Sea mud shampoo, Aleppo mud conditioner and other natural toiletries, as well as extra virgin olive oil products in the Syrian National Pavilion.
As a buyer of Shanghai trading group and a platform service provider for the CIIE for the year, Greenland Group also organized overseas cooperative brands to participate in the CIIE for the first time this year. More than 200 new products from 16 brands including Italy, the United Kingdom, Portugal, Brazil , Russia, Argentina , all of which are entering the Chinese market for the first time.
Chairman and President of Greenland Holdings Group Zhang Yuliang said that based on the trading port platform to build a national pavilion highland, Greenland creates an efficient channel for overseas brands to enter the Chinese market, promotes trade and cultural exchanges, serves and participates in the CIIE in multiple dimensions, and strives to be a promoter and servicer of the domestic and international dual circulation.
Benefiting from the spillover effect of the CIIE, German MiTech, a German electric stove and stove research and development and manufacturing company that is also participating in the third time this year, will establish a China headquarters base in Shanghai to form a large enterprise park integrating product research and development, production and manufacturing, marketing, logistics and warehousing.
