The rise of electric water buckets is completely unexpected! With its own differentiated advantages, products in this sub-industry stand out from many mainstream home appliance products and become a new choice for domestic home appliance channel merchant product management.
There is also a "big cake" in the small segment
At present, the competition among mainstream home appliances is fierce and has become a red ocean. The most obvious examples are kitchen and bathroom appliance products such as smoke stoves and smoke. There are many brands and countless agents and distributors, which can be said to be a separatist. In order to seize market share, various brand agents have fought "price wars" and "advertising wars", causing the profits of products to plummet.
. Many small home appliance brand agents are facing a major reshuffle due to the "momentum". That kind of practice of making a living by relying on low-price strategies is no longer feasible. Since the second half of 2016, due to the increase in raw materials prices, the increase in labor costs, and the increase in logistics costs, manufacturers have followed the trend of "a small increase in a month and a big increase in three months". This move undoubtedly makes agents facing terminals have a dilemma: "Risk prices will further increase sales pressure; if prices do not increase, there is no profit at all."
Electric water bucket
The reason is that the mainstream home appliance market has oversupply, product homogeneity is serious, and the market has been divided up by a few big brands. Many agents intuitively believe that China has a large population and some have a demographic dividend. Consumers have rigid demands, so they must have a bite of food. Little do they know that "smart" bosses are everywhere. When many agents "swer" influx, this market is no longer able to achieve great things.
In contrast, there are not many agents for electric buckets and the competitive pressure is small. The most important thing is that the profit is relatively higher than most small appliances and is relatively stable. In addition, its product itself has obvious advantages, and it has a series of advantages such as fast and convenient boiling water, safe use, large capacity, affordable price, beautiful and fashionable, long-term insulation, and does not produce ,000 boiling water. It can be widely used in various environmental places such as hotels, milk tea shops, coffee shops, teahouses, offices, schools, and families. It is a "big cake" that cannot be underestimated.
Who can drink and win the Chinese electric bucket market?
At present, there are many drinking water products, including water dispensers, boiling water bottles, electric kettles, etc., which are substitutable for each other. In this regard, many home appliance channel merchants, especially water appliance channel merchants, believe that why should electric boiling water buckets compete with these mainstream drinking water products?
In this regard, Zhang Zhanguo, general manager of Coria Hardware and Electrical Appliances, concluded that electric water buckets have four major advantages: First, electric water buckets solve the pain points that similar water appliances cannot solve. For example, the problem of drinking boiled water in public environments and the problem of boiling water producing thousands of boiling water; the second is that electric boiled water buckets cater to people's healthy drinking habits. Since ancient times, people have had the habit of drinking boiled water, and boiling water is also the best sterilization method; the third is to boil water scientifically. Boiling water is also knowledgeable. General water dispensers and electric kettles cannot see the temperature changes intuitively. With Corlia's innovation, electric water buckets are the first to be added to the display screen, which can clearly grasp the water temperature status; fourth, the use of food-grade materials. All electric boiling buckets are made of high-quality food-grade stainless steel , which well implements the concept of healthy drinking water.
Russian pot
He said that the domestic electric bucket market has not formed a clear brand pattern. A few powerful high-quality electric bucket brand manufacturers are all in the foreign market. The domestic electric bucket industry lacks a truly leading enterprise. Just as there is Gree in the air conditioning industry and the microwave oven industry has Galanz .
In this regard, he further pointed out that to improve the status of electric boiler buckets in the domestic market, we must grasp two demands: one is the demands of agents. The agent is worried that there is no market for the electric boiling bucket sales. This is actually the agent's prejudice against niche products, believing that there is no money to make money, or that it is not much profit. However, the "Colia" electric water barrels have been sold to many countries and regions such as Saudi Arabia, Dubai, the United States, the United Kingdom, Yemen, , Brazilian, Australia, Turkey, Thailand, Russia and other countries and regions for more than ten years, and the returns on the report are the most convincing.In fact, in the second half of 2016, it officially opened up the domestic market and found partners in many hotel supplies markets across the country; the second is the demands of consumers. Consumers do not have enough understanding of electric buckets and lack awareness of brands and products. It is impossible to judge which one is better or worse. Moreover, most consumers believe that electric water buckets are commercial products and are not suitable for home use. Therefore, it becomes extremely important to meet the actual needs of home consumers. For example, since the mini electric boiler developed by Corlia, which was tailor-made for home users, has replaced electric kettles and water dispensers, which have become a new choice since it was launched on the market.
It can be foreseen that in 2017, the electric water bucket will surely be a big dark horse in the performance growth of the home appliance industry.
