Author | Mao Lina
Editor | Li Chunhui
Fried Tou, or a celebrity fan club, its presence in the entertainment industry is becoming stronger and stronger.
BEJ48 member Chen Meijun privately contacted fans and asked him for living expenses with a clear price; former TF family member Chen Xida , asking fans for nearly 100,000 yuan to maintain his expenses in a hotel, taking girls to play; Li Yifeng fan group called on the company, demanding that his agent and team be fired; not to mention the grudges and hatred between Song Qian fans and Jia Shikai .
social media and the development of the entertainment industry have brought about unprecedented changes in the way of chasing stars. Celebrities are no longer the "stars" that were high and unattainable in the past; fans have also changed from passive information recipients in the past to information providers, or even information makers. The relationship between the
fan club and its managers has become more subtle with the brokerage company and even the stars themselves. The fan club's presence in the hearts of ordinary fans is sometimes equivalent to or even surpassing the stars themselves.
From generating electricity for love to a prince, fan club evolution theory
The initial appearance of fan club was just the fans to keep warm .
At that time, Japanese and Korean idol culture had not yet invaded the mainland, and Hong Kong and Taiwan stars dominated. It is difficult for star-chasing girls in the mainland to have the opportunity to meet their idol himself, and even his news is just a few words filtered by the media. Therefore, this group of Hong Kong and Taiwan star-chasing girls gathered together to exchange and share information with each other, forming the prototype of the fan club.
As Japanese and Korean idol culture enters China, a large number of star-chasing girls have been thrown into the arms of Oppa and Ouni. Cross-border star chasing is just ordinary now, but it was not easy to use the Internet in the past when dialing up. In addition, Japanese and Korean idols were in a prosperous visual era at that time, and their parents and elders treated such idols as great enemies and regarded them as violent beasts.
This group of star-chasing girls who are not understood by people around them in reality will meet likes through the Internet and then form a fan club. The original intention is just that someone can discuss it with him and be fooled together.
cross-border star chasing is not only a lag in obtaining messages, but also has language barriers. At this time, the star-chasing girl who was studying in Japan and South Korea acted as a source of information and translator; others in China were responsible for sorting out the news and spreading it to more people. At that time, there was no Weibo or Tieba. Most star-chasing people chose to set up forums as star-chasing base camps, such as "White Ocean" was one of the more well-known fan clubs back then.
In the process of generating electricity for love, different divisions of labor have gradually evolved within the star-chasing organization: those who are overseas are responsible for providing the latest news, those who know foreign languages communicate with fans from other countries to obtain internal leaks, painters who design cartoon images for idols, writers who write short papers blowing rainbow fart produce CP articles, and management who coordinates information from all parties and maintains the operation of the entire organization.
Around 2013, with the rapid development of the mainland entertainment industry, the idols who "work overseas" returned to China, and the support clubs also evolved from an organization that had joined forces with fans to keep warm together to the "elected power" behind the idols, with an increasing influence.
Once upon a time, celebrities held concerts, and the channels for fans to buy tickets were nothing more than official or scalpers, but now many star-chasing girls will buy tickets through fan clubs. Because the support club can win a better position and have unified support distribution. More importantly, everyone sitting around him is full of "one of your own people".
Celebrities release albums and appear on the cover of magazines. They also rely on fan clubs to inspire fans to buy repeatedly to create good-looking sales numbers. Behind things like daily voting and topic popularity, there is naturally the figure of fan clubs.
In recent years, many support clubs have been keen on "giving" to celebrities through charity activities, donating money and materials, and organizing condolences to others, which has indeed done a lot of good things.
Because celebrities are increasingly dependent on data, their status as a support club with countless free laborers "generate power for love" and "explode liver for love". Whether it is the agency behind the stars or the stars themselves, they must be afraid of the fan club.
As a fan club that provides information platforms and the managers of the fan club, the various efforts they make for stars are more likely to be deified in the hearts of small fans. Some fans even changed from the "farm stars themselves" to the "farm club giant".
The big guy holds a fan girl in his hand, and celebrities need data. The support club gradually becomes an existence that can directly challenge the brokerage company or even compete with each other. As the status of the support club changes, the managers of the support club have also changed.
The birth of a professional feast is a place beyond the law
Although the fan club looks glamorous, it is not only supported by small fans, but also has some face in front of the celebrity team. But it is really not easy to build a support club from scratch.
The development of social media has made it unprecedentedly easy to create stars. Many times, celebrities become popular just because of a sentence or even a picture.
The birth of stars is getting faster and faster, and the requirements for fan clubs are getting higher and higher. If wants to attract more people to the trap, high-definition beautiful pictures are a must-have, and you also need to have the ability to write professional rainbow farts, the organizational ability to organize various support activities, and the coordination ability to communicate and issue.
Because the speed of creating stars is too fast, for the fan club and its organizers, there is no time to grow and learn slowly. You must do your best from the beginning to stand out from the fierce competition.
Xiaowen was originally a fan of the Korean group, but now she is the first to have a fan club of a small idol. Xiaowen introduced that except for very well-known stars with large fans, most fan clubs are supported by three or five people. Her station is even more mini, except for her, there is only one frontline station sister .
Station sister is responsible for chasing the itinerary and taking pictures, and Xiaowen takes care of the photo editing, video editing, and copywriting. These are all learned when she was a Korean group. "But there are actually not many people like me. Many people will look for professional feasts to do management work, and they have rich experience."
According to Xiaowen, there is a type of people in the circle called professional feasts. They often have rich experience in star chasing and management, and are familiar with the preparation of fan clubs. These people have a wide range of social interactions in the circle, and other bigwigs have given them "credit endorsements". Due to insufficient experience and staff, the small support club can only choose to cooperate with professional fans.
Professional Fantou is different from fans who generate electricity for love. Fans founded their own fan club, and their original intention was still the word "love". Professional Fantou is someone who seeks benefits in the idol economy. After the talent show is broadcast, experienced professionals will immediately register a few fan club accounts for potential players and start to update every day. Once one of the players becomes popular, the professional fan will become a veteran and have great voice in the fan circle.
It doesn’t matter if the player is not popular. He will always accumulate some fans during the competition. He will choose to contact fans and transfer the fan club account and other related materials to fans. Of course, fans need to give a certain transfer fee.
and other professionals adopt the strategy of "crawling rabbits and thousands of caves, thousands of faces and thousands of bodies". Due to the development of the Internet, many offline activities were originally converted to online, and this was especially true for fan club work. This leaves room for professionals to operate. They often fabricate different identities, and each support club has a new set of identity settings.
For example, in the 48 series that relies on the general election to determine resources, there are particularly many professionals, and there are more scandals. In the 2016 Japan AKB Finals, Watanabe Mato ranked second and shed tears on the spot. Fans urgently checked the accounts that night, but found that the number of votes did not match the number of funds raised. Conservatively, it was 50,000 votes, or about 2.5 million yuan. The Taiwanese rice bowls responsible for unified organization of voting disappeared, and fans had no way to collect debts.
edge little idol, let alone. SNH48's first second phase of student Chen Wenyan , also in 2016, she had the best personal momentum, escaped with the money, disbanded the support club, and deleted other people's contact information. Fantou's escape hurt the little support club's vitality, and Chen Wenyan had no chance of taking off again. Until the 2018 election, he was still a marginal idol.
Taobao A shop owner who specializes in purchasing support products revealed to Hard Candy Jun that they actually bear great risks every time they purchase. The production cycle of the support is long, and the station will often disappear or close suddenly. The buyer urges the shipment, but he cannot contact the webmaster at all. Although there are few competitors in this business, the risks and communication costs they bear are really not cost-effective.
How difficult is it to escape from the head of the rice and fans collect debts? It's very difficult. For small fans, they all raise funds through platforms such as owhat and Modian, and they know almost nothing about Fantou’s personal information.
also has fans trying to call the police and want to use legal means to solve the problem, but it is also not that simple. To call the police, you need to provide the other party’s real name, household registration location and other personal information. Many small fans only know Fantou’s WeChat, phone number and nickname, so most people can only think that they are unlucky.
I treat you as a fan, do you actually want to be a family with me?
What you want for a professional fry is profit, and another fry seems to be more "terrifying" for celebrities themselves, and what they want is "people". Because of the chance to have more contact with celebrities, such as the fans, they regard themselves as their partner psychologically, and even think that once their idol stops their acting career, they will choose to become a family with themselves.
As mentioned above, the rice bowl that was asked for a huge sum of money by BEJ member Chen Meijun is a typical example. According to other members of his fan club, he has always regarded Chen Meijun as his "wife" and believes that Chen Meijun will marry him after leaving the group and ending her idol career.
Therefore, this fan head has repeatedly revealed that he does not want Chen Meijun to be too popular. Because the fewer people like her, the more likely she will end her idol career as soon as possible, and the more likely she will be to "take over" her idol. Fried noodles like
will also be deducted from the fundraising amount of the fan club. But his goal was not to enrich his personal pockets, but to provide them to his idol in private as evidence of "see how good I am to you."
Some people may ask, the fan will be so big, can you do whatever you want with one or two meals? As Xiaowen said before, many fan clubs are only a few. Unless the celebrities themselves have a big enough position, there will be several evenly matched fan clubs that will play their role in supervising each other.
The number of small stars and idols who are not very famous has far fewer fan clubs than they imagined. There are even fewer people who can go to the scene to handle various support work, so there are more opportunities to contact idols.
Because of the more opportunities to contact, Fantou knows more about idols. The initial idol filter disappeared, and the status between idols and Fried Tou also changed subtly.
But in the end, Fantou always finds that he is just one of the cash machines for his little idol, so he chooses to burn his idol with both jade and stone. But exactly the same thing will continue to happen in the future.
To put it in detail, the idol was exploding a scandal by frontline fans, and the psychology is probably like this. But it was "I thought I was your uniqueness, but in fact you didn't take me seriously." He was so angry that he was wrong and finally got a fight to the death.
There is a world of martial arts. From the beginning of being a group of people to keep warm, to the current princes who have given birth to various intrigues, the fan club is another form of "fan world".
