Recently, a TikTok blogger @horrorprops uploaded a video of Halloween decorations that users were circulating and unexpectedly became popular on the platform.
Inspired by the Netflix sci-fi thriller American drama " Strange Things ", @horrorprops successfully reproduces the aerial suspension scene of the character Max Mayfield in the video. From the video, this Halloween prop does not have a line or a structure that can be used as a support.
As of the date of publication, the video has received more than 14 million views, 1.5 million likes and more than 20,000 comments.
Because this model used for Halloween decoration is cool and real, not only TikTok users expressed their shock, but even Netflix's official TikTok account left a message under this video.
Many users said in the comment section that is definitely the best Halloween jewelry this year.
In fact, Stranger Things, as one of the most popular Netflix shows of 2022, has always had high IP traffic.
Influenced by the TikTok video, 's Halloween decoration inspired by "Stranger Story" is not only expected to become the popular element for Halloween 2022 , but also kicked off the consumption trend of in the United States this year.
TikTok Decoration Trends
As social media plays an increasingly important role in consumer behavior, Halloween is no exception.
According to data, the main source of Halloween costume inspiration comes from online searches (36%). Young consumers, especially those under the age of 25, are used to looking for Halloween inspiration on TikTok.
On TikTok, the number of views under the topic tag # halloween reached an astonishing 92.2 billion times.
Last year, a Halloween ghost carpet with black and white ghost patterns became a Halloween hit on TikTok. This year, this holiday decorative carpet also ushered in a small trend.
has accumulated more than 16 million views on TikTok's topic has reached the presentation of #ghostrug.
In July this year, after a blogger named @astoldbymichelle reposted the video of this ghost carpet on the platform, his views reached 1.2 million and received likes from 132,000 users.
Judging from the user messages in the comment area, although is still two months away from Halloween, many people have begun to order this ghost blanket online.
It is not difficult to see that 's ghost blanket still has a high popularity this year .
In addition to the ghost blanket, a Halloween decoration of "Gothic Romance" has also attracted much attention from users and has quietly become popular on TikTok.
Some time ago, a video posted by TikTok user @Dionthetaurus also became unexpectedly popular.
video mainly displays spell book, crystal ball, tarot card and other items related to Victorian Gothic style , which also aroused the interest of many users and consulted for purchase links.
In addition, the theme elements representing " dark eternity" are also quite popular among TikTok users . The most anticipated ones are skeleton , black rose decoration and heart-shaped love potion .
This week, a skeleton-shaped Halloween candle became popular on TikTok, and has accumulated 1.4 million views so far.
TikTok In terms of jewelry trend, the classic "ghost, skeleton" series of innovative product is still the mainstream trend. In addition, influenced by TikTok's aesthetics, "dark gothic" , represented by popular American dramas in recent years, and accessories with "dark romantic" elements are also becoming products that some users have been sought after, and have a considerable potential for hits this year.
These decorations are no longer limited to use around Halloween and may be used as decorations throughout the year.
TikTok Clothing Trend
In addition to accessories, the demand for Halloween clothing this year is also very hot.
American Retail Federation (NRF) wrote in its annual survey report released in early September this year:
This year's Halloween Adult clothing sales will be the highest since 2017, and its children's and pet clothing sales are expected to reach .2 billion and .7 billion respectively.
Picture/nrf.com
In terms of outfits, there are over 2.2 million children who plan to dress up as Spider-Man, 1.9 million are ready to dress up as princess, and more than 1.6 million are becoming witches, and more than 1.3 million will dress up as ghosts. Batman tied for the fifth most popular outfit with other superheroes, with 1.2 million children each planning to wear the character.
Another 70% of adults said they are ready for what clothes to wear this year.
data shows that more than 5.3 million adults plan to dress up as witches, more than 1.7 million become vampires, more than 1.5 million become ghosts, more than 1.4 million become pirates, and about 1.2 million adults plan to go out in cat outfits, and 1.2 million people say they will dress up as Batman.
The most popular outfits for pet lovers include pumpkin (9%), hot dogs (5%), bats (4%), bumblebee (3%) and witches (3%).
Picture/nrf.com
Of course, the above are relatively official data statistics and have certain reference value.
And on TikTok, discussions about Halloween costumes continue to ferment. Its related topic #halloweencostumes2022 has 33.4 million views.
From the current perspective, TikTok users are more concerned about clothing trends this year.
First of all, there is a high discussion about large size Halloween costumes . The keyword plus size halloween costumes 2022 platform views reach 216.7 million times .
Google trend, its search volume has also shown an upward and soaring trend in recent months.
Perhaps it is because of the epidemic in the past two years that most people have distorted figures, which has made most consumers pay more attention to the large-size series of products when purchasing Halloween clothing. can therefore be foreseeable that in 2022, large-size clothing suitable for Halloween outfits will be a major trend.
In addition, the keyword "Halloween Clothing for People over 40" on TikTok has also been viewed very high, reaching more than 70 million .
It is worth mentioning that due to the rise of TikTok pink aesthetic "Barbie core" this year, it has also become a point that affects Halloween's fashion trend. For example, pink pumpkins, perverted pink skulls and Barbie Halloween costumes, etc., paint a layer of pink to the classic horror atmosphere of Halloween...
In general, the hot-selling products in the Halloween market are still mainly concentrated in clothing, decorations, pet clothing, and other categories. Similar to recent years, Halloween enthusiasts will likely still purchase Halloween supplies in advance this year, and nearly half and 47% of people will start shopping in September or earlier, so sellers need to prepare in advance.
(The above article comes from Hugo Cross-border Observer: Cross-border Love Brother T (A guy studying in the United States plays socializing))
