As the leader in the first echelon of domestic smartphones, Xiaomi's positioning has always been the focus of media discussion and debate. Lei Jun clearly stated that Xiaomi is by no means a simple Internet company, but a new species that integrates hardware, Internet services and new retail "tria". In fact, this is true. In addition to hardware, Xiaomi's IoT developer platform has long occupied the C position of the future Internet. Many products such as Xiaomi's power bank and Xiaomi bracelet in its industrial chain have topped the global sales list.
Earlier today, it originated from the US technology media Quartz, in the US market where domestic mobile phones cannot break through for a long time, Xiaomi has gained a foothold with the electric scooter , and has now become the largest shared scooter supplier in the United States.
mijia electric scooter is a brand new product launched by Xiaomi on December 12, 2016. The frame is made of aviation-grade aluminum alloy material. In terms of power, it uses an integrated die-casting motor, equipped with LG high-safety 18650 power lithium battery cell, the battery capacity is 280Wh, and the range can reach 30 kilometers. Note 1. It is matched with a dual brake system with E-ABS, and the braking distance can be controlled within 4 meters. Once it was launched, it has been popular with many consumers. It is currently almost common in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
In 2017, shared bicycles became a new trend in China's new economy, and shared skateboard electric vehicles emerged in the United States opposite the Pacific Ocean. Bird's skateboard electric vehicle startup Bird has rapidly grown into an industry unicorn. Bird's current valuation has exceeded US$1 billion. The product used by Bird is from the Mijia Skateboard electric vehicle under China's Xiaomi Technology company. It has launched a large number of scooter supplied by Xiaomi in first-tier cities in the United States. According to the latest reports, the company may have signed a procurement agreement with Xiaomi in May to purchase electric scooters worth tens of millions of dollars. In addition, Bird's direct competitor Spin is also using Xiaomi's electric scooters. At the same time, another major electric scooter manufacturer is Segway/Ninebot (mainly supplying electric scooters for Lime company) saying that Xiaomi is its investor, but it has not been officially confirmed by Xiaomi at present.
According to data statistics from third-party research institutions, Xiaomi has now become the leading electric scooter OEM company . Electric cars supplied by Xiaomi and then posted on American company trademarks appear on the streets in large numbers. In other words, Xiaomi has become the largest shared scooter supplier in the United States.
In the situation where smartphones are unable to break through, Xiaomi has now entered many developed countries such as South Korea and the United States with its IOT products, which makes people feel the uniqueness and forward-looking nature of Xiaomi market strategy . So which products have you used from Xiaomi?
Editor of this article: Wu Yonglong
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