htmlOn August 31, industry consulting agency TrendForce released the global laptop market forecast report for the third quarter of 2022. After several quarters of shipments plummeted, it finally ushered in a slight increase. It is reported that has a main business strategy for destocking in the second half of the year, and the backlog of goods in the past has been released quickly, and shipments will increase by 3.4% in the third quarter.
(Picture from: TrendForce Consulting)
is affected by production, logistics and high inflation. In the first half of this year, laptop manufacturers have been in a dilemma of limited shipments for a long time, especially the demand for laptops in the education field is gradually replaced by more cost-effective devices such as tablets. In the first and second quarters of this year, global laptop shipments fell by 14% and 17% respectively.
In the latest industry forecast, due to the increase in corporate costs and the decline in commercial momentum, the commercial field that originally maintained stable demand for a long time will continue to decline. In the consumer field, shipments are expected to increase due to the destocking operation strategies of manufacturers. But overall, the laptop market is still weak this year.
(Picture from: Huawei Mall)
Market reports in recent years point out that consumers' enthusiasm for laptops has been declining. In addition to being squeezed into market share by other smart devices, the frequency of laptops is no longer as high as before. At present, laptops with generally good performance can still meet daily needs even after several generations of updates and upgrades. Especially for people who only use laptops to work, the lack of demand for replacing equipment is the most fatal problem.
In recent years, the explosion of laptop shipments has mainly come from the peak periods of working from home and taking classes at home. This also shows that some families maintain a normal life in the scenario where there is no computer. No matter any computer equipment, people's demand for it is rapidly decreasing.
(Picture from: Xiaomi Mall)
It is worth noting that although laptops in the fields of education, commercial use and consumption are all very negative, laptops perform extremely bravely in the field of gaming. In a report issued by research agency Canalys, it was mentioned that demand for high-end notebooks and gaming notebooks surged in the first half of the year, with , which saw a 45% increase in gaming notebook shipments. Products such as Savior and Shadow Elf are popular among players.
On the other hand, although tablets cannot completely replace laptops for the time being, they are indeed eroding the latter's market share, especially for people with light office demand, a lighter tablet seems to be a good choice. It can be seen that gaming laptops and tablets will be the new blue ocean market targeted by PC manufacturers. From Redmi, realme and vivo to make efforts in this regard, we know that a new round of "cost-performance war" is about to begin.
(cover image from: Huawei Mall)
