New Year's Day holiday is the first short holiday in 2019. The weather in most parts of the province is sunny and suitable for travel. The Hebei Provincial Department of Culture and Tourism carefully made arrangements and deployments before the festival to enrich the supply of holiday cultural tourism products. During the holiday period, there were no major cultural and tourism complaints or safety liability accidents in the province. The order of the cultural and tourism market was stable and improving, and the number of tourists received and comprehensive income hit a record high. During the three-day New Year's Day holiday, the province received a total of 4.1714 million tourists, and achieved a total tourism revenue of 3.158 billion yuan, an increase of 20.15% and 28.01% year-on-year respectively.
Integration of culture and tourism, festival activities are connected to the stage
"Tourism + Culture" in deep integration, festival activities are connected to the stage. During the New Year's Day, cultural and tourism systems across the province organized a series of colorful and diverse professional art activities, which greatly enriched the people's holiday life.
During the New Year's Day, the 2018 International Animation and Game Industry Expo and "Anime Hebei" event with the theme of "Colorful Animation, Industrial Integration, Win-Win Future" was successfully held at the Shijiazhuang International Convention and Exhibition Center. 118 guests from 13 countries and regions were invited to attend the conference, more than 170 domestic and foreign animation and game companies participated in the exhibition, and more than 10,000 people from inside and outside the province watched the exhibition, which aroused strong resonance at home and abroad, and effectively enhanced the reputation of Hebei's animation and game industry and promoted the high-level and high-quality development of the animation and game industry in Hebei Province.
Haigang District of Qinhuangdao City held the "Snow and Snow Festival in the Sky" event, carrying out ice shows, parent-child games and other activities, and received more than 4,000 tourists in three days. Beidaihe Jifa Agricultural Dream Kingdom held the "17th Winter Festival" and carried out a number of interactive activities for tourists to experience, including skiing, New Year's concerts, sending culture to the countryside, intangible cultural heritage product exhibitions, and special food.
Shijiazhuang City and County Cultural Venues continue to implement free opening. The Municipal Aggregation Art Museum organized literary and artistic workers across the city to carry out a series of activities "Our Chinese Dream - Culture into Ten Thousand Homes". Hongshun Quyi Society held the "New Year's Day Crosstalk Special", enriching and activate urban and rural festival cultural life; the folk customs and farming exhibition held by the Municipal Museum allows citizens to experience the eternal charm of traditional folk culture; the Municipal Library held a lecture on "Annual Review and Outlook on International Situation" during the New Year's Day, a children's talent show commemorating the 40th anniversary of reform and opening up, and the 2018 Theme Calligraphy and Painting Exhibition of Qiling Creation and Creation Convenience "Painting" New Vision 2018 Theme Calligraphy and Painting Exhibition; Yiling Health City carried out a rich traditional Chinese medicine cultural experience activities to allow tourists to fully understand and experience the essence of traditional Chinese medicine health preservation.
The effect of the Exploration Conference "fuels" the whole-region tourism
The effect of the Exploration Conference helps the Exploration Conference "fuels" the whole-region tourism, and experiential tourism is very popular. With the successful holding of the provincial, municipal and county-level three-level linkage tourism development conference in Hebei Province for three consecutive years, the entire tourism markets of all cities across the province have continuously launched new products and new business formats for deep integration of culture and tourism.
The Chengde Fengning China Horse Town project, which was focused on the 3rd Provincial Tourism Development Conference, held the "Mazhen Ice and Fire Festival" during the New Year's Day, and launched a number of ice and snow experience projects such as alpine skiing, snow karting, snow tanks, ice bumper cars, ice car darts, ice car archery, kung fu football, crossing snow fields, ice sculpture experience, horse pulling sledge and other ice and snow experience projects. The Colorful Forest Scenic Area has launched an ice and snow interactive activity mainly based on ice sculptures and ice and snow entertainment, realizing one-stop service for food, accommodation and travel, greatly facilitating tourists' leisure experience.
HandanShexian County has created the first batch of all-around tourism demonstration zones. During the New Year's Day, each scenic spot carefully planned and designed festival activities, and held the "Climbing the Higher and Welcome the New Year" and "Being a Day Eighth Route Army" experience activities of the Wa Palace. In addition, Handan Fengfeng Xiangtang Water Town launched activities such as prayer and display of old street crafts; Yongnian District Cantonese Ancient City held a Tai Chi competition, and the tour guide explained the Tai Chi culture and historical origins to tourists for free. Tai Chi master taught Tai Chi poses on the spot, greatly improving tourists' travel experience.
Xingtai City Xingyao Cultural Experience Hall allows tourists to draw the blanks and make porcelain and feel the joy of porcelain burning technology; Xingxiang Ancient Town launched a kite DIY project, building a parent-child learning experience platform; tourists can mix raw wine by themselves in the Tourism Wine Expo Park to experience the intangible cultural heritage brewing skills.
Ice and snow and hot spring experiential tourism are favored
Ice and snow tours and hot spring tours present new highlights, and experience-oriented projects are highly favored. During the New Year's Day holiday, the province's winter ice and snow tourism market has heated up significantly. Zhangjiakou City Wanlong Ski Resort held the "2018-2019 New Year's Eve Dinner" event, Dolemeidi Ski Resort held the "Snow Sumo", "Angry Birds" and "Snow K Song", Galaxy Ski Resort held the "Cartoon Characters Flash Jump" and "At anytime" event, and Great Wall Ridge Ski Resort continued the "New Year's Day Skiing Gift Season" event, attracting many ski enthusiasts to come; Xuanhua District , 0,000 district , Shangyi County carried out different forms of ice and snow carnival activities, covering winter sports training and experience activities, Winter Olympic knowledge promotion, and the event arrangement combining "fun ﹢ experience ﹢ entertainment ﹢ competition" not only meets the needs of different tourists, but also promotes the development of winter ice and snow sports events in the province.
Baoding City promotes the integrated development of "tourism +", vigorously develops leisure and vacation tourism products such as hot springs, skiing, sports, and health care, and promotes diversified development of tourism + new urbanization, tourism + new industrialization, tourism + leisure agriculture, tourism + cultural studies, tourism + medical care and elderly care. The number of experiential tourism consumption has surged, and the reception of tourists has been saturated, presenting a hot and gratifying scene.
Langfang City "Let Langfang·Soak Hot Spring" Hot Spring Tourism Festival was grandly launched. Bazhou Mingtang Hot Spring, Sun Moon Lake, Rose Manor, Mingquan Hot Spring, Gu'an Jianguo Hot Spring Hotel, Laikang County, JD No. 1 Hot Spring Resort, and Yongqing Linqigu Forest Hot Spring Resort jointly launched preferential policies, which inspired tourists' enthusiasm for hot spring tourism. At the same time, five major OTA platforms, Ctrip, Tongcheng, Qunar, Lumama and Tuniu, have launched Langfang Hot Spring tourism resources and routes, which facilitates tourists to purchase tickets with one click.
Parent-child tours and urban tours dominate the market
Self-driving tours and self-guided tours continue to be popular, and parent-child tours and urban tours dominate the market. According to statistics, during the New Year's Day holiday, most tourists choose to drive and self-guided tours. Friends and family travel together have become the main force in the holiday source market. Family reunion is still an important holiday theme, and parent-child tours and urban tours are very popular.
Handan self-driving travel accounts for more than 80%. Shexian , Wu'an , Fengfeng and Yongnian, developed in the whole-region tourism model, have become popular destinations for holiday self-driving travel. Xingtai Self-driving travel accounts for more than 50%, and tourists mainly come from Beijing, Tianjin, Handan, Shijiazhuang and other places.
Shijiazhuang market is extremely popular in red tourism, Xibaipo Memorial Hall people are surging here. People are following the footsteps of their predecessors, learning the history and spiritual connotations of Xibaipo, deepening their understanding of ideals and beliefs, and deeply feeling the power of faith. Zhengding County carefully planned and launched the "New Year Tour Zhengding" New Year's Day folk culture series activities, and more than 20 exciting cultural activities have brought tourists a tourist feast with a strong cultural flavor. The colorful light show and diverse musical style of Zhengding South Gate bring unforgettable New Year's Eve Electronic Carnival to tourists.
Tangshan Nanhu Scenic Area held an international romantic and joyful gathering of "Love in Nanhu New Year's Eve - Set sail in 2019 Tangshan is waiting for you", and tourists celebrate the New Year's Eve with blessings and laughter.
Zhangjiakou Weizhou Ancient City specially arranged a series of special performances, including the Weizhou Administration's "Anecdotes of the State", Nan'an Temple Tower "Traditional Magic of Weizhou", Sakyamuni Temple's "Wuzhou Lantern Movie", Drum Tower "Presential Drum Music", Lingyan Temple's classic black and white old movie screenings, and the former residence of Wei Xiangshu "Wei Xiangshu Entering the Treasure" and other special performances amazed tourists. The tree-beating performance that has been passed down for more than 300 years has added a strong touch to the happy festival atmosphere, making many tourists linger.
Related links: Veterans enjoy free tickets for New Year's Day holidays
During this year's New Year's Day holiday, Hebei Province implements preferential measures for public service and implements priority services for veterans.
In order to fully implement the spirit of the 19th National Congress of the Communist Party of China and General Secretary Xi Jinping’s important instructions and instructions, implement the major decisions and arrangements of the provincial party committee and the provincial government to promote the management and service of veterans, and provide priority services to the majority of veterans in the field of public services, the provincial cultural and tourism system conscientiously implements the "Hebei Province Public Service Preferential Measures for Veterans for Veterans (Trial)". From December 30, 2018, cultural and tourism public service units and business places such as tourist scenic spots, museums, memorial halls, and open cultural relics protection units invested and established by the government across the province have set up service windows or signs for "Soldiers and Veterans First" in accordance with regulations. Veterans are free to visit with the "Preferential Certificate".
At the same time, Hebei Province encourages private tourist attractions, museums, memorial halls and other cultural and tourism public service units and business premises in cities and counties to provide priority services to retired soldiers.
(Yanzhao Metropolis Daily reporter Zong Miaomiao)
