Da Wuyi News Network May 10 is the fourth Chinese brand day. The China Brand Building Promotion Association held the "2020 China Brand Value Evaluation Information Release" online event and released various lists. Among them, Jianou City's "Dongfeng Blank Oolong" was on the top 100 "regional brand (geographical indication product)" value evaluation, ranking 45th. This is another "national business card" for Jianou City to launch the Beiyuan tribute tea brand and promote the transformation and upgrading of the tea industry.
Jianou City Beiyuan Gongcha Ancient Road
Zhou Jiang praised in "Budd Tea Classic" that "the tea in the world is the best, and the Beiyuan built is the best." Beiyuan is a famous palace imperial tea garden in Chinese history. Beiyuan tea has been tributed to four dynasties (Five Dynasties and Ten Kingdoms Fujian, Song, Yuan and Ming dynasties). It took 458 years and has been brilliant in the history of Chinese tea, and is still well-known today. So far, the city's tea garden area is 128,000 mu, the annual output of dry raw tea is about 15,000 tons, and the output value is more than 800 million yuan.
Jian'ou City Dongfeng Town Jinpanshan tea picking scene
"Now, our tea companies have begun to gather together to keep warm." Zhou Wei, president of Beiyuan Gongshu Association, said, but in the past it was a mess. At that time, tea exports were the main project for the country to generate foreign exchange and increase income. Jianou tea was sold and purchased by the state, so Jianou tea has always been in a state of "not afraid of not being able to sell, but afraid that you don't have it". This has caused most tea farmers to not pay attention to the innovation and improvement of tea processing technology for a long time.
Jianou City held the China North Garden Tea God Culture Festival
In the early 1990s, the tea export market shrank severely, and Jianou tea, which relies entirely on exports, ushered in a cold winter. Tea leaves were unsalable and the tea mountains were difficult to produce benefits. Tea farmers began to cut off tea trees and switch to oranges and other crops. At that time, the city's oolong tea gardens were less than 100 acres.
Jian'ou Beiyuan tea hunting journey
Until the beginning of this century, tea companies carried out reforms, abandoning the extensive tea making technology of the past and embarking on the high-quality route. Now, tea market is becoming popular again, and there are more and more tea factories of all sizes in Jianou. There are about 1,415 tea production and processing enterprises of various types in the city, including 10 large-scale enterprises, 39 food production licenses and 4 provincial leading enterprises.
On the road of seeking development, some tea companies in Jianou have made their mark. Nanping Municipal leading agricultural industrialization enterprise - Jackie Chan Tea Factory located in Dongfeng Town, Jianou is the leader. Jackie Chan Tea Factory has innovated on the basis of retaining traditional craftsmanship and has now become the "Bagged Oolong King" in Jianou.
"The current annual output is about 200,000 kilograms, with an annual output value of about 20 million yuan." Liu Chenglong, director of Jackie Chan Tea Factory and representative inheritor of Jianou Beiyuan Gong Tea, the second batch of intangible cultural heritage protection projects in the province, said that in order to seek development, he transformed the old tea factory into a tea culture experience hall for tourists to taste tea, appreciate tea, and experience making tea.
Taiwan Tea Association delegation went to the century-old bangjiao Oolong Tea Garden to exchange tea planting experience
"Beiyuan tribute tea has been developed for thousands of years and is still known to everyone because of its unique production technology and excellent quality. Therefore, no matter how Jianou tea industry develops, its taste cannot change." Liu Chenglong said that the tea market has ups and downs, and no matter when, someone needs to keep the traditional taste.
Because of this, he started making tea in 1970 and began to study the traditional craft of Beiyuan tribute tea in 1993. For decades, Liu Chenglong has been focusing on making tea. Especially in the process of passing on and leading the way, no traditional tea making process is skipped. Liu Chenglong believes that even if tea making technology needs to be innovative and enterprise development needs to be innovative, it should be based on mastering traditional craftsmanship.
Jian'ou City Xiaoqiao Town Tea Garden Tea Picking
Thanks to this persistence, Liu Chenglong, on the basis of adhering to the traditional production process of Beiyuan tribute tea, has continuously combined with technological innovation, and has developed the authentic "soft branch and short foot oolong tea" of Beiyuan tribute tea through years of research and development. The products are sold to 16 provinces and cities including Fujian, Guangdong, Zhejiang, Singapore, Malaysia, Thailand, Japan and other countries.
Under the idea of industrial integration and development, Jianou coordinated the city's tea industry, tourism, historical and cultural resources, and deeply explored the connotation and quality resources of Beiyuan Gongcha culture, incorporated tea cultural tourism into the city's medium- and long-term tourism development plan, promoted the development of the tea industry in the entire region, all factors and all industrial chain, continuously extended the tea industry chain, and created a new economic growth pole in the city.
Jianou Yushanyuan Tea Co., Ltd. employees are the first to explore the way in the city when making tea
Dongfeng Town is the first to explore the way. Dongfeng Town is the main production area of northern Fujian oolong tea , and is also the production area of Beiyuan tribute tea oolong. Guilin Village of the town still preserves 15 acres of oolong tea gardens with a history of more than 160 years. In 1990, Professor Wu Zhenduo, a master of the Taiwanese tea industry, also confirmed that this short-legged oolong is the ancestral tree of Taiwan's green heart oolong, and is the ancestral home of Taiwan's well-known "green heart oolong" and "frozen top oolong". In September 2018, Dongfeng Town used these resources to hold the first China North Garden Tea God Culture Festival to create a Beiyuan Tribute Tea characteristic town. In the future, the Beiyuan Tea Culture Exhibition Hall will be built here, which will complement many cultural relics such as the Beiyuan Yubae Site, and will take the path of integrated development of tea, tourism and culture.
Jian'ou Xiaoqiao Town held a tea tasting festival
"Jian'ou is moving towards the goal of building a strong tea characteristic city in Beiyuan Gongcha, encouraging tea enterprises across the city to develop deep tea processing, including tea food, canned tea beverages, tea medicine, tea health products, tea crafts, etc., extend the industrial chain, and strive to double the total tea output value, export volume, and tax revenue by 2022." Deputy Mayor Huang Honghe said.
Jian'ou City held the Beiyuan Gongcha Most Beautiful Tea Artist Vocational Skills Competition to cultivate tea technical talents
In Huang Honghe's view, in addition to extending the industrial chain, we must also focus on exploring tourism and cultural resources. In this regard, Jianou will also rely on tea culture and connect points to create Jianou tea culture tourist routes. The "Ten Miles Landscape Belt" of Xiaoqiao Town and its surrounding tea gardens, Sichuan Shi Tea Fruit Farm Ecological Park, Dongyouji Ecological Tea Garden, Dongfeng Fengshan Tea Garden, etc. will be integrated through "tea culture", and a tea town integrating leisure and tourism, picking experience, tea garden customization, e-commerce sales, and Internet+ will be developed, and Jianou will be built into a tea industry integrated development of the first, second and third industries. (Wei Jiansheng, Ye Qiuyan)
Source: Dawuyi News Network
