It has been more than ten days since the official Weibo of March 8 bid farewell, and Panda Live has finally become a "ghost server". Since the official announcement of goodbye, a similar "doomsday emotion" has spread in Panda Live Rooms. Different from the tragedy of doomsday in "The Wandering Earth", when Panda Live announced the launch of the "Wandering Plan", it fell into a doomsday carnival.
is bizarre, perhaps this is the true face of the live broadcast platform, and the motivation for the doomsday carnival is that the anchors gain attention, seek benefits through their outstanding performance, and finally make another profit.
welfare benefits
March 7th, it was widely rumored that it was the "last day" of Panda Live.
At the same time, passers-by users from other live broadcast platforms such as Douyu , Huya have also been pouring into Panda Live, and many people have even temporarily installed apps. According to relevant data, Panda Live App ranked 1327th in the "total list (free)" of the iOS list on March 6, and by March 9, this number became 29th, among which the "entertainment (free)" ranking ranked 4th.
"I learned from Douyu's Fish Bar that Panda is going bankrupt, and there are many links to the live broadcast room." Chen Jie (pseudonym), a user who has been watching live broadcasts in Douyu in the past, said that in the past, Panda Live would definitely relax the supervision of live broadcast rooms. "In normal times, the content such as exposure and sensitive topics will definitely be staged."
"I just want to come over and see how messy it is." A user from Huya Xiao Zhan (pseudonym) revealed to reporters that they came to Panda live broadcast at this time node to "take fish in troubled waters" and "see welfare", because the scale of the panda show is larger than that of other platforms, and maybe there will be "benefits" when they make fun of others. Anyway, Panda has fallen, and it's nothing to do if this account is blocked.
"After waiting for 3 years, I can finally get a wave of benefits", "Come on, no one will block it" and other barrage scenes filled Panda's various show live broadcast rooms for a while.
"Super control reminder, please increase your efforts." The "super administrator" who used to be the order maintainer of live broadcast platforms also joined the carnival and did not ban the above illegal barrage. At the same time, the standards of illegal anchors were relaxed and joined the carnival.
pictures from the Internet
The demons dance
The lack of supervision and the reality of bankruptcy became the last straw, and the Xingxiu live broadcast area also began to change.
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"Anyway, it's the last day, just say goodbye. In the past, I banned the "super control" at the hot dance party, but now the "super control" is loose, so I will perform for you." A female anchor in Xingxiu District finally tried to break the previous ban under the instigation of the barrage, and the female anchor twisted her beautiful figure in front of the screen.
After a hot dance, the anchor immediately said that Panda was about to be closed and the gift she gave her was not worth a penny. "Now, I send 100 red envelopes on Weibo, I will bring you into my WeChat group; I will send 1,000 red envelopes on Weibo, I will add you private WeChat."
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As the main battlefield of Panda Live Entertainment, most of the anchors in Xingxiu District are women with good figures or skills. Faced with the current dilemma, in addition to gathering platform fan resources by building a group, such anchors have also begun to sell their own "WeChat contact information", with prices ranging from 300 to 1,000 yuan.
Previously, an anchor passed the above mode and passed more than 1,300 friend applications in one night. Based on the payment of 100 yuan per friend, the anchor and agent earned at least 130,000 yuan.
After obtaining the WeChat account of the above female anchor in some way, it was found that the female anchor was selling so-called "original clothing". For example, the information on WeChat Moments on February 24 is "Schedule a week in advance, I'm afraid I don't have time to wear it, 7 pairs are free shipping for 500, an average of 70 per pair", and a picture of the corresponding content is attached.
pictures are from the Internet
An insider told Nandu reporter that the scale of the panda show is larger than that of other platforms. In the Xingxiu and appearance areas, there is a phenomenon of female anchors selling private pictures and customized benefits. They tempt the audience to give gifts or transfer money privately through hints and other methods.
Nandu reporters found that a gray industry with the sale of the above-mentioned "customized benefits" has also emerged.
"A collection of housing management local tyrant welfare videos for major anchors of Panda, Douyu, and Huya. Each anchor sells for 10 yuan per anchor, and all packaged 58." After recommending his package to reporters, the above benefits were specially customized by female anchors for "rich audiences" who spent a lot of money, and it is worth the money.
What's more, during this "vacuum period" of surveillance, the obscene and pornographic adult videos were played in the live broadcast room through a new zero-level account. During the live broadcast, barrage such as "I didn't expect to watch movies on pandas" and "The anchor presses fast and fast forward" kept flooding the screen.
htmlOn March 8, the crazy Xingxiu live broadcast area quietly disappeared from everyone's sight with the shutdown of its special area server.Xiao Jinyang, a lawyer at Guangdong Hebang Law Firm, told reporters that for live broadcast illegal acts, the state and local Internet Information Office shall punish them according to their duties and in accordance with the law; if a crime is constituted, criminal liability shall be pursued in accordance with the law. "Even if the platform goes bankrupt, Internet live broadcast publishers should provide live broadcast content that meets the requirements of laws and regulations when conducting live broadcasts, and consciously maintain the order of live broadcast activities," said Xiao Jinyang, .
Ma Ce, co-founder of Zhejiang Kenting Law Firm, also said that closing the server on the live broadcast platform does not mean that all its operating activities and legal obligations will be terminated. He said: "Before the entire company, or legal person in the legal sense, is fully liquidated and cancelled, the company must also assume legal obligations and perform relevant regulatory responsibilities." Mace said that before the service is completely terminated, the platform, as a network information service provider, has an obligation to ensure a safe and orderly network environment.
takes away fans
"Panda's anchor is the most comfortable among all live broadcast platforms. We usually broadcast for 4 or 5 hours, and we don't care if we lose popularity. Wait until the end of the month to make up for time, and then get the full salary, and even the title of the live broadcast room is 'Swipe and resuming the time.'" anchor Achao said in the live broadcast room: "If you perform poorly on other platforms, the CEO will even click your name directly."
However, such comfortable days are gone forever.
htmlOn March 8, Panda Live's official Weibo announced the "Wandering Plan": "The first phase of the main site's wandering plan is opened. Engineers should gradually disconnect from the home star. Note, please be sure to keep the connected services normal." The rumors of Panda going bankrupt were confirmed, and the anchor who was hopeless to ask for salary also began to talk about the economic dispute with Panda Live. "The wages of anchors have been delayed since December. Only a small number of top anchors have received the money. Some anchors' money is paid first by the economic company, and a certain economic company first advances the wages of anchors from the previous year, and now it is bankrupt." The anchor W (pseudonym), an outdoor live broadcast area, revealed that his famous friend is also a panda anchor. Panda did not pay his salary, but compensated by paying 100 million panda coins (1 yuan = 10 panda coins).More anchors have begun to transfer their fan resources to prepare for changing jobs to other platforms. "The anchor will be the last day today in Panda anchor. Everyone, hurry up and scan the QR code in the lower right corner to add our QQ group. The next step will be notified on which platform will be broadcast live on." Panda Live Game Zone anchor Xiao Jie (pseudonym), repeated in the live broadcast room on the evening of March 7, and the above scenes are also constantly staged in other live broadcast rooms.
However, as we all know, the anchors of the show live broadcast seem to be glorious and receive a lot of gifts every day, but lack user stickiness. "Ordinary fans have a mentality of being fond of the show anchors, and their loyalty is very low. Unlike game anchors, they have strong user stickiness and high traffic." Some industry insiders said that it is much more difficult for show anchors to change jobs than game anchors.
pictures are from the Internet
had no choice but to say goodbye to
As of March 20, when gifts cannot be withdrawn, there are still many live broadcast rooms that insist on live broadcasting in the attitude of "live broadcast to the last day", and there are also live broadcast rooms with "if I have 2 billion, I want to keep you". The anchor also said during the live broadcast that she did not sign a contract or search for a guild, and she just wanted to continue live broadcasting like this.
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"I still hope that the panda will survive so that I can not only get my salary but also continue to broadcast live here," Kaige said in the live broadcast room.
"Congratulations to everyone for winning the title of Panda Man." Outdoor anchor Xuanxuan filled the user's name with the blue flag engraved with the Panda Live LOGO, saying, "Although I have never won any trophy in Panda, when I see this flag, I recall the good memories of Panda Live. This is much more meaningful than the trophy."
Conclusion
Previously, the Nandu Pan Entertainment Index research team used the four dimensions of license compliance and content compliance as standards, and made a comprehensive assessment report on the operational compliance of eight mainstream live broadcast platforms, including Douyu, YY, Panda, etc.
It can be seen from the report that the main operating risks of various live broadcast platforms are still concentrated on content non-compliance, such as disseminating vulgar content and improper anchor behavior. The stricter supervision in 2018 has increased the threat of this risk.
The final madness of Panda Live condenses the business format of the live broadcast industry. This fast-paced industry has to stop. The live broadcast industry has passed. How to "turn around" will be a challenge that the live broadcast platform and countless individuals behind it urgently need to face.
