Zhang Zifeng and two Xiong Ziqi perform a love battle...
excuse me?
That's right, this seemingly grammatical slogan is the core creativity of the campus idol drama " Me and Two Him ".
Last night, this drama was launched at iQiyi Ai Youth Theater, and members can watch the full episode at one time. It tells the fantastic and romantic love between Lin Yuan (played by Zhang Zifeng) and mathematical genius Sean (played by Xiong Ziqi). It also creates group portraits of characters including horses (played by Liu Jianyu), Peng Yilun (played by Liu Yichang), Na Mu (played by Xia Ruoyan), Zhang Xiaoti (played by Hong Shiya), etc.
A few days ago, the drama held a movie viewing meeting, and fans and media watched episode 7 together. The lines are quite net-like, funny and funny, and the "spicious" Xiong Ziqi also showed her true face, full of freshness.
After the meeting, we chatted with Bian Jiang and Han Min, the two producers of "Me and Two Him", to better understand the highlights of the drama and the broadcasting strategy and goals of iQiyi Ai Youth Theater.
With youth + elements prevalence, how can "Me and Two Him" attract audiences with campus + comedy + science fiction?
Since Zhao Wei's "To Us Youth That Will Die" 5 years ago, youth themes have been popular in the film and television market for several years. Although the plot has stagnated for a period of time due to routine plots, excellent works such as "Soon of the Year", "Hello, Old Times" have emerged.
However, most of these works are nostalgic, and the audience is mainly people who have gone through adolescence and look back on their good memories. This situation has changed a lot since this year. The story is more lively, the mind is bigger, and the positioning is more accurate. The audience age is basically 10-20 years old. This is the result of market segmentation and a requirement of vertical positioning. In the context of
, youth themes have been innovated in the form of "+ elements", such as "Summer of Bubble", "Two million students in their lives", " Dear Living Ancestor ", etc., which basically have their own characteristics. In this case, how can "Me and Two Him" attract users?
First of all, keep the main demands of love and idols unchanged, and add some brain-minded and fresh elements, such as Xiong Ziqi's "sprite".
In the drama, because of a strange camera, Sean's body undergoes a wonderful change - it is not the same person during the day and at night. One is a 19-year-old cold and arrogant academic master, and the other is a 38-year-old calm and warm uncle. The different personalities of the two people bring a lot of cute points and conflicts, and the drama naturally arises.
Later, both of them fell in love with Lin Yuan, and "eating their own jealousy" is also a wonder.
"Shawn's body is the type that is most easily attracted to when a girl is in love. With this setting, we hope to give users the most perfect experience. Which one they like, pick them yourself," said producer Han Min, "Shawn's phenomenon is strictly not a sequential, but a light science fiction element, which has a certain scientific basis. The purpose of doing these is to give users a different love story."
Secondly, to shape the group portrait of college students.
horse and so on are Pisces bear men. They are not only sentimental and indecisive, but also like to make fuss. They have a happy and entangled love with Thai girl Namu.
Peng Yilun is a poor student who has been resuming two times in his senior year. He is passionate, "vicious" and stupid. In the play, he has been threatening and bullying Zhang Xiaoti, but after learning about the difficulties of her family, he helps without hesitation and is full of teenage spirit.
Zhang Xiaoti is the opposite of this. She is a top female doctor and has to travel around in order to make money. "She also has two him, but the situation is different from Lin Yuan's." It can be predicted that a love entanglement is about to begin.
These characters have different personalities, but they are filled with details to the fullness of flesh and blood. For example, the Thai girl Na Mu is actually played by Chinese actor Xia Ruoyan, but for a long time Xiong Ziqi mistakenly thought she was Thai, because during the filming period, she also spoke in the accent of Na Mu in the play in life.In the play, Namu speaks in her life tune throughout the whole process, with the ending sound slightly elongated and raised, which makes her feel like Temp. After the play was broadcast, I wonder if it will cause the magical popularity of Guan Gu in " Love Apartment " back then.
How is the "Strong Idol Drama" made?
"Me and Two Him" plays the title of a powerful idol drama.
You can get a glimpse from the choice of actors. Although Zhang Zifeng is young, her acting skills are unquestionable; the weird smile at the end of " Chinatown Detective " makes people feel numb when they think of it; in " Little Farewell ", Fang Duoduo, who is under pressure from her mother and the middle school entrance examination, is vividly interpreted.
This time, Zhang Zifeng plays the wicked girl Lin Yuan, funny and happy, which is different from her previous image of being calm and weak, and it is also very different from her in life.
Zhang Zifeng said it was very challenging, but both producers praised her performance, "Zifeng had a switch in his mind. It was lively and funny when he turned on when he acted. After the director shouted 'card', he quickly returned to her normal state." Han Min, producer of
, said, "Optimizing Zifeng is of course inseparable from the reason we want to give everyone the impression of 'strength', but the most important thing is because it is suitable." Lin Yuan in the play, Sean teased her for having a "small face", which refers to the face of the second grade of elementary school. Zhang Zifeng's age and already small face are quite in line with Lin Yuan's character setting.
Producer Bian Jiang explained the strength tag of the drama in detail from the behind-the-scenes team, production and post-season team, "The behind-the-scenes team of "Me and Two Him" is very mature. Director Han Chenghuan used to make movies and won many awards; the production team used the movie team, which can also show the excellence in the picture quality; the later music production team is also great, and everyone will have an intuitive feeling after watching the drama."
Zhang Zifeng and Xiong Ziqi are inverted in age and personality, bringing a contrast, cute
In the drama, Xiong Ziqi plays two roles one by one, two completely different personalities, and for him, the challenge is not small. At the
movie watch meeting, he said frankly that he was very split, "The order of filming is different from the order of broadcasting. He has to change two personalities almost every day, and sometimes it takes half an hour to change." For example, in the same scene in the play, Sean's scenes in which he talks with him are usually filmed together, which is quite difficult for the actors.
Xiang Ziqi in reality and the cold and taciturn Sean in the play are completely different. She has a sense of humor, a bit chatty, and is very good at engaging in the atmosphere. Zhang Zifeng, who is standing aside, is relatively calm and quiet, not like a 17-year-old girl at all.
In and out of the play, Xiong Ziqi, born in the 1990s, and Zhang Zifeng, born in the 2000s, formed a certain inversion of personality and age, bringing some contrast to this drama.
"From the beginning, these two actors were the Lin Yuan and Sean we imagined. The key is how to integrate the CP feeling of the two. But in fact, as long as the character setting is done and the precise performances of the two actors, the CP feeling will naturally come out," said producer Han Min. Of course, the effect is still something that needs to be seen in the play.
The youth theme positioning is more accurate, and members can watch the full episode at once, which are all requirements for vertical segmentation of the market
"Me and Two Him" is another general of iQiyi Love Youth Theater. Since its opening this early this year, Ai Youth Theater has aired dramas such as " Youth ", "Summer of Bubble", "Twenty-million Years of Classmates", " Legend of Yun Xi ", and "Dear Living Ancestor", forming a fixed audience. Producer Bian Jiang admitted frankly, "I hope to achieve the goal of thinking about iQiyi Love Youth Theater when you think of youth dramas, so as to achieve cluster and brand effects."
The establishment of iQiyi Love Youth Theater is largely due to the vertical audience tendency. "iQiyi comes into contact with campus youth-themed dramas with a large number of angles and directions, and can form a category. Therefore, the Love Youth Theater has been set up to facilitate users to connect to the areas they are most interested in. From another perspective, verticalization is to make the points that users are interested in more concentrated, and it is a win-win measure," Bian Jiang said.
In terms of broadcasting, the theater advantages of the Internet platform have also been better demonstrated this year - members can watch the full episodes. Starting from "I am willing to love the whole world for you", iQiyi began to implement a large-scale broadcast mode of watching the entire series at one time by members, such as "The Legend of the White Snake" and "The Legend of Yun Xi" and the newly launched "Me and Two Him". In terms of
promotional strategy, Bian Jiang said that he mainly refers to the rhythm of the audience who really watch the drama on the barrage, and also considers the progress of non-member updates, and formulates corresponding guiding publicity information to increase interaction with users and discussions on the drama.
However, these new attempts will also bring some problems, such as some viewers jumping directly from the beginning to the end, which leads to "not understanding". But Bian Jiang said, "The new measures are still worth trying. Users are actually enjoying the process of watching dramas. If you can't understand them, the whole episode is there, and users can find the answers at any time."
[Text/jin]
