The school has a good reputation and relies on its characteristics to attract parents. After visiting the school, whether it can really keep the parents depends on its strength. How to improve the school's strength is very simple, strengthening hardware and software construction.
1. Hardware strength, real money investment.
We often say, "Where is money spent, it is comfortable." This sentence is most appropriate in hardware construction. The school needs to build a lot of hardware, and the funds are relatively limited. So what kind of cutting edge should the money be spent to truly improve the school's hardware strength? I think we can follow the guided route of parents to visit and inspect, and focus on strengthening the construction of these two aspects:
first, professional training equipment and environment.
The first stop arranged by the secondary vocational school is the training room. Then the first hardware to focus on construction is undoubtedly the construction of the training room. In addition to equipment procurement, the construction of training room should also strengthen the construction of the training environment to make the entire training environment more in line with the industry's working environment and give people a feeling of being in a job. This kind of experience is important, especially for students and parents who are visiting for the first time, this strong sensory impact is important.
In addition, the construction of training rooms should highlight professional characteristics. The current training rooms basically build training rooms according to course needs, and they all have the dual functions of job training and classrooms. To be honest, the investment in this area is really huge. If you invest in millions of dollars, you can’t even get a waste of money. It takes years of continuous investment in the school to have a small scale. This considers the overall planning of the school. If the school has a good plan, on the one hand, it can better show parents' training strength, and on the other hand, it is also a typical example of showing the school's scientific and standardized management, so that parents' recognition of the school will increase a little more.
Second, food, accommodation and living conditions
Another manifestation of hardware strength is living conditions. Since secondary vocational schools do not have the halo of 985 and 211 schools, the advantages and disadvantages of living conditions are also a reference for students and parents to choose.
Regarding living conditions, I think it will be relatively easier, it is nothing more than the following contents, dormitory accommodation conditions (air conditioning, water, electricity), canteen prices, whether the purchase of daily necessities on campus is convenient and fast, whether the commonly used living facilities are complete, etc. I think that nowadays, secondary vocational schools have begun to pay attention to these problems, and they are all doing well, so there is no big problem.
2. Soft power, details determine success or failure.
hardware strength is visible to everyone, while soft power is experienced, but this experience affects subjective judgment more. For schools, what are the soft power? In fact, simply put it simply, organizational management, faculty, education and teaching organization, campus culture, etc.
1. Organizational Management
Look at a school’s organizational management ability. In fact, you don’t need to have too much contact, just look at the school environment. If the school is clean and tidy, it goes without saying that the school is very meticulous and attentive. Some schools are generally beautiful on campus, but some details will make parents feel the seriousness of the school’s problems.
I once went to a school where the school was clean and tidy, and everyone was praising it. This school is good. When I passed by the boys' toilet at school, I found several students swaying and smoking in it. The few people frowned and their good impression disappeared. That's the details.
So, look at the organizational management capabilities of a school, look at classroom organization, daily management of students, and campus environmental management.
2. Teachers’ strength
The core of school’s soft power is teachers, and teachers are a concentrated reflection of the school’s soft power. The ancients said that if the mountain is not high, it will be famous if there is an immortal. If there are famous teachers in the school, many other shortcomings can be ignored. Therefore, in the school's soft power, teachers can stand on their own.
Therefore, schools should focus on increasing the cultivation of faculty and strengthen the creation and publicity of famous teachers. Famous teachers need to be created and packaged; famous teachers need to be cultivated and promoted. Famous teachers are a signboard. Only with signboards can the school level be improved, which complements each other.
Therefore, the school can cultivate or hire the internship by itself. In short, building a brand requires a team, and more importantly, famous teachers and leaders with certain influence are needed.
3. Education and teaching organization
For schools, professional training plan + supporting training design is the core secret. Although the country has professional construction standards, each school has different specific directions and different corporate participation levels, so the specific training equipment plans are different.
, especially the professional training design is very good, which allows students to understand theoretical knowledge and master necessary job requirements and skills in full practical operation. The learning ability of secondary vocational students is not strong. How to let students who are tired of learning master skills and let students who don’t like to study actively study knowledge is indeed an effective education and teaching model that takes years of accumulation and polishing to form.
Therefore, for secondary vocational schools, education and teaching organizations are an important part of soft power that seems less important, but are indispensable.
4. Campus Culture
Schools without campus culture have no soul and are a desert of education. Education emphasizes the silent influence of things, and preaching about life, obviously has no effect on children who have been "learned" for more than ten years.
The campus culture of secondary vocational schools should be a characteristic cultural education that is permeated with professional culture and professional culture, so that students have an intuitive feeling different from the past. This is the attraction. Moreover, for secondary vocational schools, campus culture is not something that can be solved by just a few slogans or sculptures. It is a humanistic atmosphere emitted from teachers and students, a pride that reveals from top to bottom, and an attraction that fascinates outsiders. This requires concepts, inheritance, school history, and even more importantly, recognition.
Soft power, sensible, observable but untouchable, where does it reflect? detail! The school's strength is reflected in all the details. This requires the school to make more efforts, so that students and parents can feel the school’s sincerity and efforts.
Strength is the most fundamental factor in keeping students. Compared to other tricks, this is a real thing, and there is no need to be any false. This is the true manifestation of education.
