British brand consulting company Brand Finance released the "2022 Global Insurance Brand Value Top 100" ranking (Insurance 100 2022), and the top three are China Ping An , Allianz and China Life . The total value of the 100 insurance brands on the list is US$475.8 billion.
Brand Finance uses the license rate method to calculate the value of a brand in its ranking list. This method estimates future revenue attributable to patent use by calculating a brand’s franchise rate to achieve “brand value.” It can be understood as the net economic benefit that the licensor can obtain through brand authorization in an open market.
British brand consulting company Brand Finance released the "2022 Global Insurance Brand Value Top 100" ranking (Insurance 100 2022), and the top three are China Ping An , Allianz and China Life . The total value of the 100 insurance brands on the list is US$475.8 billion.
Brand Finance uses the license rate method to calculate the value of a brand in its ranking list. This method estimates future revenue attributable to patent use by calculating a brand’s franchise rate to achieve “brand value.” It can be understood as the net economic benefit that the licensor can obtain through brand authorization in an open market.
ranking Brand Location Brand value/annual growth rate
1, Ping An China China 42.933 billion/-4.2%
2, Allianz Germany 23.136 billion/+14.5%
3, China Life China 22.882 billion/+1.3%
4, AXA (Axa) France 17.217 billion/-0.9%
5, Pacific Insurance (CPIC) China 15.769 billion/+2.5%
6, GEICO United States 13.071 billion/+17.6%
7, AIA (AIA) Hong Kong, China 13.015 billion/-7.9%
8, Progressive, United States 11.177 billion/+24.7%
9, India Life (LIC) India 11.059 billion/+27.8%
10, Canada Life (Canada Life) Canada 10.796 billion/+51.3%
11, Anda Insurance (Chubb) United States
12, Metropolitan Life (MetLife) United States
13, Chinese Insurance (PICC) China
14, Allstate, United States
15, Travelers, United States
16, Zhongli Insurance (Generali Group) Italy
17, Prudential (Prudential, UK) United Kingdom
18, Italian Post (Poste Italiane) Italy
19, Zurich Insurance (Zurich) Swiss
20, Manulife Canada
21, Aviva (Avivah 3) UK
22, Nissay/Nippon Life Insurance Japan
23, Prudential (US) US
24, Swiss Re (Swiss Re) Switzerland
25, Munich Re (Munich Re) Germany
26, Cathay Life Insurance (Cathay Life Insurance) Taiwan, China
27, New China Life, NCI, China
28, Fubon Life, Taiwan, China
29, Tokio Marine, Japan
30, France National Life Insurance (CNP Assurances) France
31, China Taiping (China Taiping) China
32, MSAD, Japan
33, First Life (Dai-Ichi Life) Japan
34, Hannover Re Germany
35, China Re insurance group (China Re) China
36, Fatong insurance (Legal General) UK
37, Yongming (Sun Life) Canada
38, American family life insurance (Aflac) US
39, Angu (Ergo) Germany
40, Mapfre (Mapfre) Spain
41, Swiss Life (Swiss Life) Switzerland
42, American International Group (AIG) United States
43, Hartford (The Hartford) United States
44, NN Group Netherlands
45, Sompo Japan Nipponkoa Japan
46, UnipolSai Italy
47, Great Eastern Singapore
48, Samsung Life Insurance South Korea
49, Queensland Insurance (QBE) Australia
50, Baobo (BUPA) UK
51, Berkshire Hathaway (Berkshire Hathaway) US
52, Samsung Fire Marine Insurance (Samsung Fire Marine Insurance) South Korea
53, Versicherungskammer Germany
54, Scottish Widows UK
55, Assurant US
56, Cincinnati Finance (Cincinnati) US
57, Unum US
58, Intact Insurance Canadian
59, Industrial Alliance Canada
60, Arch Capital UK (Bermuda)
61, CNA US
62, Everest Re UK (Bermuda)
63, US Reinsurance Group (RGA) US
64, French Reinsurance (Scor) France
65, W.R. Berkley Corporation US
66, Xinan Finance (Principal) US
67, Helvetia Switzerland
68, Taiwan Life (Taiwan Life) Taiwan
69, Kyobo Life (Kyobo Life) South Korea
70, Dongbu Insurance (Dongbu Insurance) South Korea
71, Fidelity National Financial (Fidelity National Financial) United States
72, Markel United States
73, Sony Financial Holdings Japan
74, PZU Polish
75, If Sweden
76, Vienna Insurance Group (VIG) Austria
77, Netherlands Global Life Insurance (Aegon) Netherlands
78, ASR Netherlands
79, Royal Sun United Insurance (RSA) UK
80, Suncorp Australia
81, Hanover Insurance (Hanover Insurance) United States
82, Hyundai Marine Fire Insurance Co) South Korea
83, Transamerica United States
84, AG Insurance Belgium
85, Basler Switzerland
86, AFG US
87, Hengkang Life (John Hancock) US
88, Athene UK (Bermuda)
89, NTUC Income Singapore
90, Hanwha Life Insurance South Korea
91, TD Insurance Canada
92, Ageas Belgium
93, Nan Shan Life Insurance China Taiwan
94, Medibank Australia
95, Axis Capital UK (Bermuda)
96, Grupo Catalana Occidente Spain
97, Sanlam South Africa
98, Hiscox UK (Bermuda)
99, Lincoln National Corporation US
100, UNIQA Austria
