This article was submitted by netizens and only represents personal opinions
021 can be said to be a "good show" in the real estate industry. The policies are tight and loose, the land auctions are both in the sky, the real estate market takes a sharp turn, and real estate developers are still performing a "battle royale". The magical 2021 is destined to be recorded in the history of the real estate industry. The industry's sludge has caused many innocent people to suffer from seedlings. The slump in the industry has left behind real estate projects that cannot be delivered. The funds are tight to cut corners to reduce costs, and the sales are difficult to use the price of fractures to recover. They spend their savings to buy a house, but they are cut by people as leeks again and again, leaving only a big word of injustice on their heads.
Let’s see if these scenes are familiar?
Doors and windows and other furniture "fights", range hoods make strange noises, faucets are loose, wires are exposed, ceramic tiles are hollow, floors are uneven, houses are leaking, doors and windows are damaged, sewer pipes are blocked...
Once after the owner went to collect the house, he saw a "rice field" on the floor of the bathroom. The owner was so angry that he was furious on the spot and refused to collect the house and left the handover site angrily. Some developers now require owners to pay the fee first and then inspect the house. They are really brave. Do you know how strong the owners are in their rights protection awareness now?
So the question is, why is the quality of houses difficult to guarantee now, and right protection is required if delivered?
Reason 1: The extensive business model does not adapt to the "low profit" industry situation
In the past three years, the real estate industry has experienced price limits, purchase restrictions, loan restrictions, three red lines, fund supervision and other regulation. In addition, the rapid rise in land prices and increased financing costs in recent years have led to the almost locked profit margins of real estate companies. Against this background, the real estate industry shouted the slogan: "Benchmarking the manufacturing industry", at present, it is urgent and cannot just stay in the slogan.
The average profit margin of manufacturing industry is below 10% for a long time. In an industry with profits such as blades, it is necessary to improve the granularity of management. A very important point is product quality (quality control). The strict requirements for product quality are the lifeline of the development of manufacturing industry. Now the profit margins of the real estate industry have begun to decline sharply, and the average profit margins of some real estate companies have dropped to less than 10%. How to do a low-profit business has become a difficult problem facing major real estate companies. Using reduction in allocation for profits and reducing prices for sales is undoubtedly a way to quench thirst, and what follows is delivery and rights protection.
Reason 2: Major real estate companies are facing too many new problems, and they have not found a suitable solution to the problem
There are many factors that cause low-quality products, including construction period compression, price limit, capital pressure, cost limit, supplier selection, project positioning, corporate culture, employee ability, etc. Whether developers are willing or powerless, they only explain one conclusion, that is, some developers have lost control of quality, and there are huge loopholes and defects in the entire production system. Then the ending is to be eliminated.
☰☰☰☰☰
In fact, major developers are not unwilling to make good projects, but are only restricted by past business models and habits. In addition, the current industry situation is cold and it is difficult for the ship to turn around. Since the real estate industry debuted in 1997, it has been making rapid progress. Major real estate industries have always fought only wealthy battles. Every day, everyone is thinking about how to expand the scale of territories and how to use funds with high turnover. They focus on the sales list and care about sales. In the past, the attributes of commercial housing were complex and diverse, with educational attributes, investment attributes, luxury accessories attributes, etc., and consumers paid a lot of attention to quality. On the other hand, today, the core positioning of "housing for living, not for speculation" has been established. A major impact of returning to the property of residence is that consumers are paying more and more attention to quality and service, which has become the first factor driving purchase. Obviously, some developers have not adapted to such a change, and are still deeply trapped in the past management model and have not adjusted in time.
Another very important factor is that corporate culture or management concepts have not been fully implemented in various regions, cities and projects, such as newly developed areas or new projects. Generally, only senior management has passed by the headquarters, and other personnel from various lines are recruited locally. The integration of corporate culture requires time, and it is often difficult to achieve high quality for the first project that settles in a new city. As the real estate industry enters a downward range, mergers and acquisitions among real estate companies are emerging one after another. How to integrate the culture between different companies is also a difficult problem at the moment.
In fact, this question is not difficult to solve. By improving the production line, automation equipment and information software, the manufacturing industry has reduced labor costs and improved human efficiency on the one hand, and solidified the management system and control model on the other hand. This is the first solution.
Through years of information construction, every large manufacturer has a very fine-grained management model to ensure that every product that leaves the factory is qualified. In addition, research and development is carried out based on customer needs, ensuring that every penny is spent on the cutting edge. Real estate often says "production is determined by sales". If this sentence needs to be changed in the future, it should become "production is determined by needs". Focusing on the life trajectory of customers, whether it is a public area or indoor area, whether it is a house structure or a park facility, we must closely be close to the customer's real needs, always maintain a humble attitude and keep getting close to customers. This is the second solution in the context of low profits. Since we are benchmarking the manufacturing industry, we must still be serious and practical.
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Tianjin Mingyuan Cloud Chain is committed to online through leading mobile Internet + big data technology to make real estate production and construction links and business scenarios of upstream and downstream parties. Through online, we can improve the production efficiency, environmental safety and product quality of the construction link, as well as the collaborative efficiency of the upstream and downstream; and use leading big data algorithms to empower all parties, ultimately promoting the digitalization of the entire process of real estate production and construction, and creating a beautiful building. Since its establishment, Mingyuan Cloud Chain has reached cooperation with more than 400 developers across the country, covering more than 5,000 project sites, successfully delivered more than 3 million rooms to real estate developers, and accumulated more than 40 million project quality defect data. Among the customers, the top 100 cooperation accounts for 70%, including well-known developers such as Country Garden, Poly, Sunac, Greenland, China Merchants Shekou, Jinde, Greentown, and Jinmao.
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