salon scene. Yao Xuechen/photo
She has wheat-colored skin, "11 head body" proportions and the beauty of a popular girl. Pisces is gentle and sweet, and she can write poetry. She is a "supermodel", whose daily work includes catwalks and advertising shooting. In addition, she is also a "Youth Beauty Observer" of the "Beauty Awakening Visual Collaborative Innovation Laboratory" jointly created by China Youth Daily and Beijing "Ruili" magazine . Her name is YoYo, a virtual digital person, from the "Melis Universe".
, published in 1992, depicts a digital space of surrealism , in which people can live, interact and compete through their respective "digital avatars". The concept of " meta-universe " was born here.
"Until 2021, the Metaverse concept stock Roblox was listed on New York Stock Exchange . After the American social software company ' Facebook ' was renamed 'Meta', major giants began to invest in the Metaverse." In the recent "Metaverse" salon hosted by Beijing "Ruili" magazine, Junhe Law Firm , China Youth Daily Ruili "Metaverse Awakening Visual Collaborative Innovation Laboratory, Li Qingzhi, a partner of Huayuan Green Technology Co., Ltd., said that "Metaverse" provides an immersive experience based on extended reality technology, and generates a mirror of the real world based on digital twin technology, based on blockchain technology builds an economic system, closely integrates the virtual world with the real world in the economic system, social system, and identity system, and allows each user to produce and edit content. In terms of application, the "meta universe" will penetrate into all aspects of people's lives, such as VR games, "meta universe" concerts, VR "script killing", VR immersive classrooms, immersive social networking, etc. "The development stage of the 'meta universe' includes the initial stage, the exploration stage, the great development stage of infrastructure, the big explosion stage of content and the final symbiosis of virtual and real. We are still in the exploration stage, which is reflected in the tertiary industry and the secondary industry. With the future development, the enrichment of scenes, the policy and the support of the market, (this concept) will also appear in a large number of primary industries. "
"Open source" is a keyword in the concept system of "meta-universe". Xu Meiling, assistant professor at the School of Law of the University of International Business and Economics, introduced that open source is open source code, which emerged in the software industry, and is characterized by freedom and openness, co-construction and sharing, innovation, collaboration, greenness and democracy. Open source has extended to various industries with the development of the times, such as open source hardware, open source technology, open source concept, etc. The essence of "meta-universe" is open source, open and shared. Open source is not only the main place for building the "meta-universe", but also the core attribute of the "meta-universe". Open source software or projects are an important work and framework for the development of the "meta-universe". "Of course, the combination of 'meta-universe' and open source will also encounter some potential challenges, such as technical application problems, legal risks, software and technology maintenance, and potential security risks. In the future, openness will be the development path of the ‘meta universe’, and it will also realize open source code, establish open source and open standards, and realize open innovation of the ‘meta universe’. "Xu Meiling said.
As people's "incarnation" or interaction object in the virtual space of the "meta-universe", digital people are becoming increasingly important.
Junhe Law Firm consultant Linghu Ming said that digital people is divided into three types. The first is high-definition digital people, combining real data with virtual creation, such as the virtual digital people image of performing artists. The second is anime digital people with realistic prototypes, this kind of digital people integration It combines certain anime elements, not a complete high-definition simulation, such as the comic image "Dillynba" with the live-action Dilraba image elements, and the animated characters shaped by Jackie Chan's image as the prototype in the cartoon " Adventures of Jackie Chan ". "The third type is pixelated creative works, such as the "Lego Adventure" series, which actually uses a large number of well-known IP elements to be pixelated with Lego figures and form a good content ecosystem. ”
film and television may be the main way for many people to "get" digital people."Digital people first appeared in film and television works. What impressed everyone was that in the movie " Fast and Furious 7", the image of Paul Walker was reproduced through digital people, helping him complete his unfinished works. " Gemini Killer " directed by Ang Lee uses digital people technology, allowing the male protagonist to play against himself when he was young. These all confirm that movies are the most intuitive way for us to experience the shock of digital technology to bring shock to people's lives." said Liang Longfei, founder of 1905 Movie Network and chairman and founder of Yuanxin Film (Beijing) Co., Ltd. He believes that in the future, digital people may play a role in making actors "eternal" in film and television, that is, keeping individual faces immortal and keeping some deceased celebrity artists in the audience's sight forever. Shi Lu, publisher and chief content director of
, Ruili Clothing Beauty , believes that digital people have appeared in all aspects of people's lives and have become the entrance to the "meta-universe". In the fashion industry, the application of digital people is now very widespread. Well-known digital people such as Luo Tianyi, Huanxi, and YoYo are not only the spokespersons of the brand, but also some have become brand employees. At the same time, fashion digital people have become an important innovative marketing tool in the future and have attracted widespread attention from the industry.
"At present, Ruili and China Youth Daily jointly established the 'Awakening of Beauty Vision Collaborative Innovation Laboratory', with YoYo, a new AI digital person under Ruili as the manager and observer. In the future, the two parties will jointly create the Chinese youth meta-universe matrix in the field of 'American Business' and establish a positive energy image of youth aesthetic education." Yu Fan, the planner of the salon and director of the Ruili Innovation and Development Center, said.
Editor in charge: Wang Guoqiang
Source: China Youth Daily
