In order to further stimulate vitality, Shaanxi has launched a big move. Recently, the Shaanxi Provincial Government issued the "Shaanxi Province's Three-Year Action Plan for Further Stimulating Consumption Vitality and Promoting Consumption Growth (2022-2024)" (hereinafter referred to as the Plan). The plan has introduced specific measures to stimulate the vitality of consumption in our province from multiple aspects, covering all aspects of the consumption field.
The rational use of information technology means is an important driving force to stimulate consumption vitality. Since the beginning of this year, new technologies, new scenarios and new models with the metaverse as their manifestation have accelerated their implementation in all walks of life, injecting new impetus and vitality into the development of all walks of life. The reporter noticed that several areas involved in this plan are being integrated with the application scenarios of the metaverse this year. In the future, with the help of policies, various technological marketing methods in the metaverse will play a positive role in boosting consumption.
boosts catering consumption
can also "eat and drink" in the meta universe
The meta universe can reconstruct consumption scenarios, and the "people and goods yards" of traditional offline consumption scenarios will be redefined in the meta universe. For catering consumption, the most important thing in the metaverse is how to connect with the virtual world products, and there are practical application scenarios.
Since every company can move the physical stores they sell into this meta-universe space, there will be virtual people and virtual consumption in the space, which can form better interaction.
Industry expert Meng Xianglong said that in some foreign metaverse restaurants, users eat in virtual metaverse restaurants. Since the virtual scene has been connected with the real scene, the meals ordered by users in the virtual space are automatically delivered to their homes. On the other hand, Metaverse Restaurant can also customize the food and dining environment they imagined for users. All this data can support catering companies to better operate users and improve their repurchase rate.
In addition, since this year, domestic catering companies and platforms have tried to empower offline catering consumption through digital collections, bringing new vitality to offline catering consumption. For example, Moutai Liquor customized and sold limited edition wines to users through the release of digital collections. Ele.me has released the digital collection of "Cod Lion Head", and users can taste dishes offline after purchasing. Mengniu, Suning Yipin and others have been released through the digital collection of "Metaverse + Milk". After users purchase digital collections, they can exchange physical milk offline. The meta-universe marketing methods above
have opened up offline and online scenarios, realized the reconstruction of technological marketing scenarios, and provided huge imagination space for the reappearance of catering consumption vitality.
This plan emphasizes: promote the construction of brands such as "famous shops, famous teachers, famous dishes, famous spots" and "Top Ten Famous Snacks". Creating a Shaanxi Cuisine Food Culture Festival, upgrading local specialty food districts, and carrying out Shaanxi cuisine promotion activities with regional characteristics can all activate the vitality of Shaanxi local catering brands through the above meta-universe marketing.
Expand exhibition consumption
You can also "talk about business and do business" in virtual exhibitions
This plan proposes: we must hold brand exhibitions such as the Silk Expo, Yangling Agricultural High-tech Conference, Eurasian Economic Forum, China Western Cultural Industry Expo, Xi'an Silk Road International Tourism Expo with high quality.
In fact, virtual exhibitions are also an important application scenario in the metaverse. This year, leading domestic Internet companies such as Baidu and NetEase are accelerating the implementation of the Metaverse Conference. At the same time, the virtual exhibition model based on cloud space has also become the first choice for major exhibitors during the epidemic.
Industry experts believe that the current online exhibition is no longer a simple online replication of offline scenarios. With the support of various information technology means such as 5G, big data, and cloud computing, various online exhibition scenarios have evolved into a digital online application service model (SaaS). Under this model, the exhibitors can realize a complete process from online exhibition display to negotiation and signing through precise data matching.
reporters participated in an online virtual exhibition this year. The audience can enter the conference site by clicking on the URL link. The online and offline scenes of the entire conference are replicated 1:1. The audience can "shuttle" back and forth in the virtual venue by clicking the mouse. If you find products you are interested in, you can click on the picture to enter the detailed browsing. At the same time, the online exhibition also has a dedicated "customer service" to interact with the audience and give explanations. The entire online exhibition has achieved a full-chain matching from display, live broadcast to transaction matching, and "talking about business and doing business" can be completed in one go at a virtual exhibition.
Promote the integrated development of business, tourism and culture: use virtual devices to realize the "traveling of time and space in ancient and modern times"
This plan points out that it supports the construction of cultural and tourism consumption business districts such as the Tang Dynasty City, the Beiyuanmen Historical and Cultural District, the Yisushe Cultural District, the Xiaoyanta Historical and Cultural District, and the Tianhan Chang Street, to stimulate the vitality of tourism consumption and enrich the supply of cultural consumption products.
Among them, the cultural tourism meta universe is an innovative cultural consumption product. The person in charge of Meijing World said that presenting cultural and tourism scenes in the metaverse can produce immersive effects. Its advantage is the immersive and fusion of virtual and real experience, which will have a huge effect on the user's mind. At the same time, cultural and tourism scenes and their derivative content are also content materials for producing high-quality VR/AR. The images generated by
AR glasses can overlap with the real world. In the state of networking, virtual images can be continuously superimposed on real scenes, creating many scenes that only appear in science fiction movies.
For example, during the experience, the reporter found that through the AR virtual superposition function, the navigation of scenic spots and the guide interaction of virtual digital people can be realized. The AR 3D display technology can also be used to realize the dismantling of the internal structure of ancient architectural relics, deepening tourists' understanding of historical relics. Our province has rich history and culture. In the future, tourists go to the museum and wear AR glasses. At this time, the pictures appear ancient scenes, ancient characters, tourists can talk and interact with them to achieve real time and space travel. China Business News reporter Yang Gang
