June 19th news, according to Bloomberg , people familiar with the matter revealed that Tesla will reorganize its Asian business and bet on the Chinese market.
The above-mentioned person familiar with the matter said that Tesla is splitting its Asia-Pacific business unit and establishing a new Greater China department covering mainland China, Hong Kong, Taiwan and Macau. The people familiar with the matter asked not to be named as the plan has not been announced publicly. It is said that in 2018, Zhu Xiaotong, who took over as vice president of operations of Asia-Pacific region from Ren Yuxiang, will be responsible for leading the department.
Tesla's latest quarterly results failed to meet analyst expectations, and the US government's halving of tax incentives for buying Tesla electric car from January has dragged down demand in the US market in the second quarter, while Tesla has difficulty offsetting the decline by starting delivery of Model 3 in Europe and China. The need for Tesla to expand outside the United States is becoming increasingly prominent.
reported that although Tesla has hundreds of electric vehicle competitors in China, Tesla CEO Elon Musk (Elon Musk) is still betting on China in hopes of boosting sales and restoring investor confidence.
Currently, China is the company's largest market second only to the United States. The restructuring of the Asian business is also to focus more on the company's energy in China. Recently, Tesla is building a new super factory in Shanghai, which is scheduled to go into production later this year to enhance its competitiveness in China.
In addition, reports show that Zhu Xiaotong has been responsible for the Chinese regional business including the launch of her super charging station since last year, and will lead the operation of the Shanghai factory in the future, as well as sales and training for teams in China and other regions. Other teams in the Asia-Pacific region will report to Tesla's headquarters in Palo Alto, California.
In response to this rumor, Tesla's representative to the United States did not respond to a request for comment, and Musk , Ren Yuxiang and Zhu Xiaotong have not responded yet.
