July 19, 2019, the new mobile content platform Qutoutiao and the world's top sports and entertainment brand WWE announced that the two parties have reached a cooperation in the distribution of content for many years of Qutoutiao accounts .
It is reported that WWE will open an official Futou account to share a variety of official information content, including WWE official news, celebrity news, exciting game highlights and behind-the-scenes short videos and other content. With WWE's rapid expansion overseas, Qutoutiao will become an important stop for WWE to deploy in China. Domestic wrestling fans can get WWE information in all aspects through Qutoutiao.
Speaking of this cooperation, Chen Sihui, co-founder and COO of Qutoutiao, said: "WWE's audience and fan group in China are growing year by year. In addition to first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, there are also hundreds of millions of people in second- and third-tier cities such as Shandong and Shaanxi who know about this top international wrestling event. We are honored to be able to cooperate with WWE. Through this cooperation, more than 300 million users can watch the excitement of this top-tier event through the Qutoutiao platform. Content, this cooperation makes WWE more down-to-earth in the Chinese market." Li Jiaming, vice president of WWE and general manager of Greater China, said: "We are very looking forward to the launch of cooperation with Qutoutiao. Qutoutiao's attention to the content distribution of users in China's sinking market can very well empower the further development of WWE in the Chinese market."
This cooperation is the second time that Qutoutiao has increased its content in the sports field after UFC. This APP, which was released in 2016, quickly became a rising new content platform in less than three years, and was launched on the Nasdaq in the United States in September 2018, becoming an industry unicorn. According to the first quarter financial report of 2019, the average monthly active users in the comprehensive quarter reached 110 million, an increase of 297.4% compared with 28 million in the same period of 2018 and an increase of 18.7% compared with 93.8 million in the previous quarter. The average daily use time of daily active users was 62.1 minutes, an increase of 91.1% compared with 32.5 minutes in the same period of 2018.
In the content field, Qutoutiao currently has more than 560,000 personal creators and more than 1,500 institutional media, and has become a new base for content entrepreneurs. There is no doubt that for Qutoutiao, the pursuit of good content is the direction they have been working hard for, and WWE, as the top sports and entertainment IP, will help them further improve the content matrix and consolidate the entire industry and full category layout of Qutoutiao accounts.
This cooperation is a win-win move for Qutoutiao and WWE. As the world's top sports entertainment brand, WWE has been broadcasting in China more than 20 years ago and has a large number of loyal fans. In recent years, WWE has expanded its fan base and influence in China through fixed broadcasts and social media promotion on the new media side.
For WWE, who hopes to continue to expand its territory in China and further promote it, Qutoutiao users perfectly meet WWE's core promotional demands, allowing more third-tier and below users to understand and appreciate the charm of wrestling entertainment events. For Qutoutiao, on the basis of taking into account first- and second-tier cities, focusing on penetrating third-, fourth- and fifth-tier cities has achieved outstanding results. Continuing to increase the investment in the sports field at this time is undoubtedly an important measure to expand the user map and provide high-quality content to existing users.
About Qutoutiao
Qutoutiao was officially launched in June 2016. It is China's leading mobile content platform focusing on emerging markets. It focuses on entertainment and life information and relies on a powerful intelligent data analysis system to provide emerging market audiences with accurate content distribution services. With its excellent content innovation and reading experience, Qutoutiao has become a unicorn of the mobile content APP and was officially listed on the Nasdaq in the United States on September 14, 2018, becoming the first mobile content aggregation stock.
As of the end of March 2019, Qutoutiao APP has more than 300 million users, with an average daily active users (DAU) of 37.5 million, and an average monthly active users (MAU) of 110 million. The average daily online time for users exceeds 1 hour. The total usage time of users on Qutoutiao products accounts for 1.3% of the Internet usage time of Chinese netizens.
QuToutiao has always taken the mission of "bringing fun and value to users through content", constantly enriching and optimizing platform content, committed to "building a world-leading online content ecosystem", and growing into a national light entertainment mobile content platform with unique living characteristics.
About WWE
In 1999, WWE was listed on the New York Stock Exchange (NYSE:WWE). WWE is a world-class sports entertainment and integrated media company that provides original and exciting content to global audiences 52 weeks throughout the year through its comprehensive business units and subsidiaries. WWE is committed to creating a world-class home entertainment experience and brings exciting content to audiences around the world through its TV shows, paid videos, digital media and publishing platforms. Every year, 650 million families can watch WWE programs in more than 25 languages. WWE TV Network, the world's first high-quality TV network broadcast 24 hours a year and covers more than 180 countries. It provides a library of on-demand videos including paid live performances, booking programs and rich resources. WWE is headquartered in Stanford, Connecticut, USA, and has offices in New York, Los Angeles , London, Mexico City , Mumbai , Shanghai, Singapore , Dubai, Munich and Tokyo.
For more information about WWE (NYSE:WWE), please log in to wwe.com and corporate.wwe.com.
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