Qingcheng Mobile held a press conference in Beijing today, officially releasing its first outdoor sports mobile phone VOGA V1. Since the end of last year, a large number of domestic mobile phone manufacturers have released new phones crazily, and the advertising of many new phones has made consumers overwhelmed, but the released flagship phones have not brought us a glimpse of the moment. The lack of technological innovation elements in the smartphone industry has accelerated the fatigue of consumers.
How can mobile phone manufacturers break through? Finding the gap in the market is the key. Faced with the rapid increase in the mobile phone market environment and outdoor sports groups, Qingcheng has opened up a new blue ocean for outdoor sports mobile phones to strive for breakthroughs.
In 2014, Qingcheng proposed a new idea based on the private customization of mobile phones: from personal customization to group customization, and from customers directly select accessories to matching accessories according to the scene selected by the customer. Taking outdoor sports as an example, Qingcheng mobile phones "graft" outdoor sports, mobile phones and fashion. Mobile phones, such a powerful tool for "homework", must be combined with outdoor sports.
In this regard, Wang Xun, CEO of Qingcheng Mobile, has his considerations, "In the 25 years since the emergence of Internet technology, some companies' products have catered to people's weaknesses in order to pursue profits, allowing people to immerse themselves in virtual space. In the new era, mobile Internet is developing rapidly, and technology products should free people from virtual space, making people more free and natural, and create a healthy lifestyle."
Therefore, the new generation of Qingcheng V1 mobile phone has created a very targeted "outdoor mobile phone". The functions of Beidou satellite navigation, walkie-talkie, emergency call and other functions are all essential tools for outdoor sports; its GPS positioning accuracy is extremely high, the minimum positioning radius can be shortened to 3 meters, the working temperature range is -20℃~60℃, and the capture speed can reach 30 frames per second. It can be carried in various outdoor sports such as swimming, hiking, diving, etc. to assist in improving people's outdoor sports experience and provide security guarantees. Qingcheng continues its original intention of private customization. New machine users can choose the scenes they use to customize. Users who are keen on hiking, cycling, swimming, hiking, diving, skiing, horse riding and other activities, while Qingcheng will equip necessary accessories according to the scenes selected by the user.
"Qingcheng hopes to advocate a healthy and sustainable intelligent equipment industry chain, stay away from the industrial society and return to a state of return to the natural life. This is also Qingcheng's idea of creating VOGAV1 "outdoor, sports, health, safety, and confidentiality". Let users record every bit of outdoor life on their mobile phones, which is to allow information technology and mobile Internet to serve life rather than control life." Wang Xun said.
According to reports, Qingcheng VOGA V1 has a built-in Broadcom GNSS professional pointing system, which supports five satellite navigation systems for GPS, GLONASS, SBAS, QZSS and Beidou satellite. The GPS positioning accuracy reaches 3 meters and the working temperature is -20° to 60°. The phone also has an independent MCU built-in, which can intelligently sense the mobile phone's movement state and adjust the GPS usage at any time to achieve power saving effect. The phone supports IP68-level three-defense, is equipped with a 1.7GHz 64-bit octa-core processor, a rear 13-megapixel camera and a 5-inch 720P screen, and supports Mobile and China Unicom 4G.
Qingcheng official information shows that the three-defense level of VOGA V1 reaches IP68 level and can work normally underwater 1.5 meters. The body of the machine adopts four-corner, six-sided, and eight-sided designs and a third-generation gorilla hard screen, which can withstand the crushing of 2.5-ton Land Rover.
VOGA V1 provides a "walk-talkie" service for outdoor sports population characteristics and specially designed a PTT (walk-talkie) button on the fuselage. The intercom is connected via the Internet and the intercom function can be enabled with one click. In terms of photography, VOGA V1 uses Japan's Fujitsu professional image processing chip, with a photo speed of 30 frames per second, supports optical anti-shake, and the lens surface is covered with bidirectional sapphire glass. In terms of configuration, VOGA V1 uses a 63-bit octa-core 1.7GHz processor, 2GB/16GB memory combination, and supports maximum 64GB memory card expansion. The screen is made of 5-inch 720P Amoled material, with a 5-megapixel F2.2 aperture camera on the front and a 13-megapixel F2.2 aperture camera on the rear. It has a built-in MYUI system based on Android 4.4, and supports China Unicom mobile 2G/3G/4G network and dual-stop.
According to reports, in addition to the VOGA V1 high-end version, Qingcheng will release two models, the fashion version and the low-end version in the future.Qingcheng officially announced that the high-end VOGA V1 has been pre-sale on Qingcheng's official website on January 6, with a price of 3,999 yuan.
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