Meizhou Island : Let tourists "slow down and stay and stay"
Overseas network
Starting from July 23, the fifth "Meizhou Summer" cross-strait beach music season, which lasts more than one month, kicked off on Meizhou Island; on the evening of July 27, the 10-day 2018 Meizhou Island Food Night Market opened; this month, Meizhou Island will also hold the 2018 Cross-strait Kite Windsurfing Festival... This summer, driven by a series of tourism and cultural activities, Meizhou Island has become the hottest tourist attraction in Putian.
Meizhou Island not only has the Mazu culture that has been accumulated for thousands of years, but also has beautiful natural scenery. In recent years, Meizhou Island has frequently launched special tourism festivals to further gather tourism popularity and create Meizhou Island's pilgrimage island, tourist island and cultural island brands, attracting more and more tourists to come here to enjoy pilgrimage incense and travel for vacation.
The beautiful Meizhou Island Lianchi Beach
event focuses on the "Strait" brand
Night falls, and the beautiful Meizhou Island Lianchi Beach is brightly lit and the people are roaring. On the stage, pop music, jazz dance, DJ show, etc. were performed one after another; under the stage, tourists who were blowing the sea breeze and eating delicious food cheered from time to time to enjoy the joy of the summer night... This is the scene of the 2018 "Meizhou Summer" Cross-Strait Beach Music Season. Starting from July 23, every sunny night, Meizhou Island has a beach music meal, which lasts until early September. A Taiwanese singer who was invited to perform told reporters that the Beach Music Festival is very popular in Taiwan. Taiwan’s most famous Kenting Spring Wave Music Festival can attract hundreds of thousands of tourists every time. I hope that the beach music season on Meizhou Island can also become a business card to attract tourists.
Meizhou Island, which has beautiful beach resources like Taiwan, held two cross-strait beach music festivals as early as 2011 and 2012, which caused a lot of response. Starting from 2014, Meizhou Island has upgraded the music festival to a music season to create a music event that spans the entire summer. "The 'Summer of Meizhou' music season has become a summer tourism brand event for Meizhou Island." Gong Birong, general manager of the organizer Jinsexi Culture Communication Co., Ltd., introduced that during this music season, there will be 35 music performances with rich content and diverse forms. In addition to regular performances, there will also be rock special performances, graduation special sessions, Chinese Valentine's Carnival and other special performances.
Many of the tourism festivals held by Meizhou Island every year are called "Strait". The 2018 Cross-Strait Kite Windsurfing Festival will be held in August, with 3D soft kites, luminous kites and kite windsurfing boards unveiled. The event plans to invite 50 professional kite windsurfing contestants, including no less than 20 Taiwanese contestants. The cross-strait "Mazu and Health" summit forum held in June this year attracted more than 140 representatives from Taiwan's medical and health industry to Meizhou Island.
Zhang Huang, member of the Party Working Committee and Minister of the Propaganda Department of Meizhou Island, said that Mazu is the most influential "Goddess of Peace at Sea" on both sides of the Taiwan Strait. At present, more than 300,000 Taiwanese compatriots come to Meizhou Ancestral Temple to pay homage to ancestors and incense every year. Meizhou Island has also become one of the most densely populated areas for Taiwanese compatriots to visit the mainland. Tourism Festival activities strengthen and highlight cross-strait exchange elements, and are also to attract more Taiwanese tourists.
Meizhou Island is the first batch of national tourist resorts approved by the State Council .
business format is young and fashionable. As the first batch of national tourist resorts approved by the State Council, Meizhou Island has rich tourism resources and has more than 30 attractions including Mazu Temple, Golden Beach, Goose Tail God Stone Garden, Mazu Cultural Film and Television Park. However, the original tourism brand of Meizhou Island did not really start, and more tourists are middle-aged and elderly people coming here to worship. In recent years, the Meizhou Island Management Committee has not only increased the tourism popularity of Meizhou Island, but also attracted more young people to come by by holding various special tourism activities with outstanding themes.
Xiao Li, a tourist from Jiujiang, Jiangxi Province, traveled to Meizhou Island with a tour group three years ago. He was deeply impressed by the 3D luminous kite performance at that time. This time he specially took his girlfriend to visit again. "This time I went to Meizhou Island, I felt better." Xiao Li introduced that the beaches on Meizhou Island are beautiful. I went to the Golden Beach to take a walk in the evening, watched the music season performance at night, and ate seafood with the sea breeze. It was very exciting.I stayed at a family hotel by the sea at night, rode around the island in the early morning to watch the sunrise on the sea, and went to the ancestral temple to worship Mazu during the day, which was very enjoyable.
On the evening of July 27, the 2018 Meizhou Island Food Night Market opened in Chaogong Street, Fujian-Taiwan Street, Meizhou Island. In addition to local Ping'an noodles and other flavored snacks in Meizhou, there are also domestic famous snacks such as Changsha stinky tofu and Shaanxi Roujiamo, as well as a large wave of delicious foods from Southeast Asia and Brazil. Mr. Lin, a tourist from Zhejiang, told reporters that in addition to worshiping Mazu, he also felt the beautiful coastal scenery of Meizhou Island, and the food night market also allowed his family to taste many exotic food for the first time.
"Most young people like coastal tourism and leisure activities." Xu Xu, general manager of Meizhou Island Tourism Service Co., Ltd., said that in recent years, Meizhou Island will hold a series of tourism activities such as beach music season, sand sculpture festival, kite festival, beer festival, and food festival in summer, which has greatly promoted the "youngering" and "fashioning" of Meizhou Island's tourism industry. Many tourists come to experience Meizhou style. Not only are there more middle-aged and elderly people pilgrimage, but the number of young tourists is also rising.
2018 Meizhou Island Food Night Market
"There are activities every month and the event every season"
, the resort villa run by Zhou Kaiyuan, president of Meizhou Island Family Hotel Association, is located in the middle of Chaogong Street. The recent hot summer tourism activities on Meizhou Island have brought him sufficient customers. Zhou Kaiyuan said that summer is the season with the most tourists in Meizhou Island. In the past, there were fewer projects suitable for tourists to visit at night, which led to many tourists choosing to travel on the same day, but not at night. At present, various tourism activities have greatly enriched the tourism industry of Meizhou Island. With more tourists, they can really slow down, stay and stay.
In order to retain tourists, Meizhou Island has previously introduced support policies to encourage islanders to build homestays and open specialty stores, so that tourists can live fresh and fun, and are willing to stay on the island for overnight stay. In recent years, Meizhou Island has successively appeared on Haruka Murakami, E family, Putian Impression and other unique homestays, becoming a beautiful local scenery. According to statistics, as of now, there are 102 family hotels, 1,032 rooms and more than 1,800 beds on Meizhou Island. This year, there will be 30 more family hotels and about 300 beds.
reporter learned that in October 2011, Meizhou Island successfully won the title of "World Festival City" in the category of less than 100,000 urban population, which is the first city in China to win this honor. In recent years, Meizhou Island has been speeding up the construction and improvement of tourism infrastructure on the one hand, and creating a festival brand on the other hand. It has held various folk customs and tourism activities throughout the year: New Year's Prayer Culture Festival, Mazu Lantern Festival, Mazu Return to My Parent's Home, Beach Music Season, Straits Forum·Mazu Cultural Activities Week, World Mazu Cultural Forum , Mazu Cultural Tourism Festival, Mazu Tribute Exhibition, Mazu Calligraphy and Painting Brush Meeting, etc., to achieve "there are activities every month, the seasons have grand events, and the highlights every year."
Putian City Vice Chairman of the CPPCC and Secretary of the Party Working Committee of Meizhou Island Huang Hua said that Meizhou Island actively integrates into the construction of all-round tourism in accordance with the idea of "the island is scenic, township scenic, and village landscape". Focusing on building the World Mazu Cultural Center, relying on high-level and high-level festival activities brands such as the World Mazu Cultural Forum, Mazu Cultural Tourism Festival, Spring and Autumn Festival, and Meizhou Summer Beach Music Season to vigorously develop tourism marketing, consolidate and enhance the popularity and reputation of Meizhou Island tourism brands, and further accelerate the integrated development and transformation and upgrading of cultural tourism. (Fujian reporter Chen Shengzhong, correspondent Xu Shuangping, Lin Chunsheng, text/photo)
variety show experts performed live at the 5th "Meizhou Summer" Cross-Strait Beach Music Season.
Extended reading
Cruise cruise cruises to the Philippines. Mazu in Meizhou will go to Southeast Asia again
Southeast Asia is the region with the most concentrated distribution of Chinese overseas. Mazu faith is very popular among local overseas Chinese. In July last year, Mazu, Meizhou, visited Southeast Asia for the first time, and launched a week-long "Mazu's trip to the Southeast Asia and re-track the Silk Road" activity on Malaysia and Singapore , triggering "Mazu fever".Yesterday, the reporter learned from Meizhou Mazu Temple that on October 20 this year, Meizhou Mazu Temple will organize a 2,600-person escort team to take the Costa Atlantic cruise to Southeast Asia again to patrol the Philippines capital Manila.
2600-person escort team will fly directly to Manila
Meizhou Mazu Temple Chairman Lin Jinzan introduced that last year, the Meizhou Mazu Temple successfully held the "Mazu Going to the South Ocean and Retrace the Sea Silk Road" tour of Southeast Asia event, which greatly promoted the "going out" of Mazu culture and expanded the influence of Mazu culture in countries and regions along the Maritime Silk Road, and also interpreted the role of Mazu culture as a bridge and link among the people of the countries and regions along the Maritime Silk Road with practical actions.
This year, the board of directors of Mazu Temple in Meizhou decided to create a new model of "Mazu culture + tourism + cruise". On October 20, more than 2,600 people were organized to take the Costa Atlantic cruise from Xiamen and then head to Southeast Asia, and toured the Philippines' capital Manila for the first time. The event lasts for 6 days. During this period, a series of cultural activities will be carried out such as Mazu Meizhou stationed in Manila, sacrificial ceremony, patrol around the country, chanting scriptures and praying for scriptures, performing ten music and eight music, and performing "Auspicious and Rui Meizhou" literary performances. In addition, we will also conduct charity activities in local schools or charity institutions in Manila to practice Mazu's spirit of "establishing morality, doing good deeds, and great love".
creates a new form of Mazu cultural tourism
Executive Vice President of the China Mazu Cultural Exchange Association said that this time Mazu took a large international cruise ship to the Philippines, demonstrating the distinctive cultural connotation of Mazu's maritime patrol and re-tracking the Maritime Silk Road. In addition, more than 2,000 teams participated in the patrol, not only had guard teams and professional performers, but also expanded to all levels of society, fully reflecting Mazu's popularization and inclusive cultural characteristics.
It is worth mentioning that this Mazu cruise cruise An Philippines event combines Mazu culture with Mazu tourism and will also create a new form of Mazu cultural tourism. Lin Hua, director of the Putian Tourism Development Commission, introduced that as an emerging port city in Haixi and an important node city on the Maritime Silk Road, Putian has natural resource advantages and location advantages in developing cruise tourism. In recent years, Putian City has successively introduced a series of industrial support measures to reward cruise companies, cruise ports, cruise agents, travel agencies, etc., providing strong policy support for creating new areas of cruise tourism development. (Reporter Chen Shengzhong Correspondent Lin Qunhua)
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