Although the domestic small car market cannot rank in the first tier, some truly powerful small car products are still very popular among consumers. However, this type of product is only a handful, and the overseas market has small cars that many car fans yearn for. Recently, overseas media exposed a set of official pictures of the new Opel Astra. The new car is the sixth-generation model of Opel Astra and is also the first Astra model to Opel join the Stellantis Group. It will share the EMP2 platform with the new Peugeot 308. It is reported that the car may be officially launched overseas in early 2022.
Since its first launch in 1991, Astra has been one of the historical pillars of Opel's model series. The overall shape of this new car looks retro and fashionable. On the front face, a split grille design is adopted. The blackened through-type air intake design of the upper grille is very recognizable. The L-shaped sunlight strips inside the light groups on both sides are very sharp. Two groups of light groups have been added on both sides of the lower air intake grille. LED fog light groups are designed on both sides of the vehicle, which has a strong sense of sportiness.
The side of the body, because the new car is built on the same platform as the Peugeot 308, the side looks similar to the Peugeot 308, the waistline on the half of the body looks round and full, full of power, and the waistline on the lower part and the rear of the car are outlined to be able to sharply add a touch of sportiness to the whole vehicle.
In addition, the new car has canceled the triangle windows on the rear doors of previous generations, creating a smoother roof line. Although the taillights adopt a regular style and are not popular through-type designs, the slender shape and blackened LOGO and nameplate also present a simple and fashionable visual effect.
has an irregular layered layout in the interior. The suspended dual screen is composed of a 10-inch full LCD instrument and a multimedia touch screen. The overall interior atmosphere is very simple and full of technology.
In terms of power, the new car may provide 7 power versions, including three gasoline powertrains, including a 1.2T three-cylinder turbocharged engine with a maximum output power of 110Ps and 130Ps respectively, while the maximum output power of 1.5L diesel engine is 130Ps. In terms of hybrid systems, the maximum output power of plug-in hybrid is 180Ps and 225Ps respectively, and the matching transmission system is a 6-speed manual or 8-speed manual transmission.
You can see that the overall design of the new car is indeed very fashionable and avant-garde. I wonder if all readers are moved. If you are moved, there may be a chance to buy this car in the future. Why do you say so? Because Opel, the car brand, may return to the Chinese market, in recent years, there have been constant news about Opel Auto returning to the Chinese market, but only thunder is heard but no rain is seen. However, Opel publicly stated at a recent press conference that the brand will return to the Chinese market in the future and will meet Chinese consumers in the form of pure electric. However, Opel did not disclose more information about the specific time and subsequent models of returning to China.
For Opel Auto, it may be more familiar with Opel Auto, the 1970s and 1980s, but Opel seems particularly unfamiliar to the 1990s and 1900s. In fact, in the 1980s, Opel, which was still under GM, entered China, but its development was not smooth. From 2011 to 2014, its annual sales were only four or five thousand vehicles; in 2015, Opel announced its withdrawal from the Chinese market; in 2017, General Motors sold the loss-making Opel to the Peugeot Citroen PSA at the time.
Now with the merger of PSA Group and FCA Group, Opel has become a brand under Stellantis, the world's fourth largest automaker. However, Opel, which is included in Stellantis, has always been not satisfied with the European market. Since 2019, the brand has launched a new route of global expansion. Now, with the release of the latest electrification strategy, what achievements can Opel achieve when it enters the domestic market again?
[Written at the end]
In today's domestic market, facing the current market environment of China's youthful, diversified and dynamic consumer demand, it is extremely difficult for a new brand or a brand that returns to the market to gain a foothold in China in a short period of time. Perhaps for Opel, relying on its experience in the Chinese market and electrification layout, it may be able to create a new opportunity in China, but if Opel wants to get a share of it, electrification technology alone is far from enough. It is also necessary to have marketing methods and product strength that meets the needs of the Chinese people, so that it can have a foothold.
