In the "2020 China Net Promoter Score" (C-NPS) released by Chnbrand, an authoritative organization for comprehensive brand value management and brand rating, the Whirlpool brand ranked first in the "washing machine recommendation ranking" with a high score of 18.9, and is one of the most recommended home appliance brands for Chinese consumers.
China Enterprises Research C-NPS customer recommendation index reflects the degree to which consumers with consumer experience are willing to recommend corporate products or services to others. It is a key indicator for determining brand reputation and measuring customer loyalty. The Whirlpool brand was able to be ranked first in the 2020 washing machine category recommendation index list, proving that its adherence to the "healthy home" brand concept and its efforts to create a healthy and beautiful home life for people have been widely recognized by the market.
1911, Whirlpool launched the world's first electric twinkle washing machine at the beginning of its birth; in the past 110 years of development, it has always focused on providing laundry and kitchen solutions, and constantly pursued improving people's quality of home life. In the Chinese market, Whirlpool accurately grasps people's growing demand for healthy life, and foresees the layout of healthy home appliances. Focusing on the brand concept of "Whirlpool Health Home", it launched a full range of products containing exclusive health smart technology, covering ice, washing and kitchen appliances in 2020, providing "hard core" protection for family health protection needs in different scenarios.
, President of Whirlpool (China) Co., Ltd. , Ai Xiaoming, said: "Our 'healthy sterilization product family', especially the long-standing washing machine product line, is the best interpretation of the 'Whirlpool Healthy Home' concept and is also the embodiment of Whirlpool's core product strength: for example, the first intelligent oxygen + steam hybrid sterilization technology, the Imperial H series hybrid sterilization washing and drying machine with high-strength functions such as sterilization, mite removal, disinfection, etc., the Yijing series washing machine that won the German iF design award, the new Guangraoke washing and drying machine created for the urban elite, and the Fresh, which uses hot air sterilization and mite removal technology, the Yijing series washing and drying machine, the new Guangraoke washing and drying machine, which is built for the urban elite, and the Fresh Care+ heat pump clothes dryer , etc., have become a star product with both reputation and sales once it is launched. "
, a typical representative of the Emperor H series washing machine, adopts Whirlpool's exclusive ozone + steam Hybrid "hybrid sterilization" technology, allowing ozone and steam to take a two-pronged approach during the washing process. While removing bacteria, dust mites, viruses and odors, it smooths out the wrinkles of clothes, and completes washing, protective clothing, and sterilization and mites. For items that are not suitable for washing, such as mobile phones, wallets, plush toys, etc., the "static sterilization" program of Whirlpool Emperor H washing machine can also be used for intelligent oxygen gas in anhydrous state, and while preventing rolling from causing damage to items, it can effectively clean it. After the authoritative test of of the China National Electrical Appliances Research Institute of , the sterilization rate is as high as 99.99%. With just one operation, it can meet a variety of home clothes cleaning and care needs, greatly facilitating consumers' daily life.
Easy Clean Series washing machines bring a clean, dry and professional washing and drying experience with a simple and atmospheric appearance, innovative smart technology and affordable prices, and have a variety of washing procedures that meet home health needs. Its cutting-edge design is inspired by the unrivalled supreme black belt rank in the arena. The smooth horizontal control panel is presented in thin strips with a 14.7 degree tilt, making it easier for users to read more intuitively and conveniently. The overall front design uses only six decorative parts, creating a balanced, high-quality aesthetic that adds elegance to modern homes.
In addition to the super-strong cleaning and cleaning power, the ADS intelligent delivery system equipped with Whirlpool’s new Guangmang series washing machines can automatically calculate and adopt the most appropriate amount of detergent according to factors such as clothing weight, stains, and programs to easily achieve cleanliness of clothes; after the intelligent delivery is completed, the self-cleaning function is automatically turned on to avoid waste and clean performance losses caused by detergent residues, and save an average of 10% detergent dosage. In addition, Whirlpool's new Guangmang washing machine also has WIFI intelligent connection, voice recognition, and remote control functions of mobile APP, which can connect smart speaker devices such as Tmall Genie and JD Dingdong to realize intelligent and interconnected home life.
With the dual technology of constant temperature drying and wall drying, Whirlpool FreshCare+ series clothes dryers have obtained the WOOLMARK wool blue label certification, known as the "Oscar" in the drying machine industry. Not only can it dry "sweet" wool fabrics, achieving considerate clothing maintenance without shrinkage and deformation; it also has hot air mites and mite removal technology, with a sterilization rate of up to 99.9% and a mites removal rate of up to 100%. Within 6 hours after the drying process, the dryer rotates in both directions in both directions and blows a gentle hot air to accurately maintain the temperature in the barrel within 35 to 42 degrees Celsius. While preventing bacteria and odor, it can also avoid wrinkles and keep the clothes clean and warm at all times. In addition, its large 120-liter inner cylinder capacity and newly upgraded forward and reverse shaking and dispersing drying technology provide consumers with a perfect drying solution for large-sized bed sheets and quilt cover home textiles.
For more than a century, Whirlpool has been providing health solutions to protect the beautiful and convenient modern family life. In the future, Whirlpool will continue to deepen its roots in the Chinese market, explore the pain points and needs of Chinese consumers in terms of health, insist on innovations that return to their essence, and continuously create healthy and intelligent high-end washing machines, clothes dryers and other home appliances. By improving the cleaning ratio, beating rate, etc., enhancing the washing performance, intelligent technology research and development such as spectrum recognition of clothing and stain types, and the application of innovative coating materials, it provides consumers with a cleaner, healthy and considerate washing experience.
