In recent years, the funding and productization of financial management have become a trend, attracting the attention of many investment enthusiasts. However, at this stage, there is no closed loop in all links of the performance market, and it is easy to have risk points. How to avoid risks and seek profits has become a major test faced by financial product investors. In response to this problem, the editor has compiled a "Concert Investment Strategy Reference Book". When investing in concert funds, you can come and read it. Staff ~
Strategy 1: Identify Concert Fund Revenue Classification
When it comes to investment, investors are often concerned about the first part of returns. Regarding the financial products of concerts, they are generally divided into fixed income and floating income. From this dimension, the risk of fixed income wealth management products is much smaller than that of floating income wealth management products.
Take the private equity fund product of Zhang Xueyou’s concert as an example. This product takes Jacky Cheung’s 2017 Mainland China Tour Concert 3 (1 show in Dalian and 2 shows in Guiyang) as the investment target, raising 18.4 million yuan, accounting for 30% of the total investment in the project. However, according to the concert schedule published on the ticketing website, Jacky Cheung's concert has not yet been clearly dated and location.
This fund has no clear returns and belongs to the category of floating returns. According to data analysis, if the attendance rate of these three concerts exceeds 55%, the fund can make a profit, otherwise it will lose money. When this financial product is in front of you, do you dare to buy it?
, and Juheng recently launched the - Cai Qin Fenghua Age San Francisco Concert Fund Project, with an investment period of 6 months, an investment unit of 50,000 to 100,000 US dollars, and an annualized return of 16%-20%. The courage to put the agreed annualized returns so high reflects his confidence in investment experience and project prospects, and also gives fund investors enough confidence. For a moment, the investment share was sold out quickly.
Strategy 2: See the word "risk" clearly
Many times, the concert financial product promotion pages we see only the word "return" on the promotional pages, and the risk warning often appears in inconspicuous corners with smaller font sizes and lighter colors. When buying concert funds, many investors focus on the benefits of the product, and other issues are more likely to be ignored. In fact, financial products are just financial tools, and investors should follow the principle that the right people hold the right products. Therefore, before investing, you must accurately and effectively understand the financial product manual.
The top priority for understanding the product manual is to see the risk level clearly. Any financial product will have investment risks. Concert funds are usually subject to venue changes, ticketing opacities, approval problems, and even sudden weather changes. The product manual usually indicates the level of the product's risk, and it is wise to choose an investment plan with a risk within your own tolerance.
Strategy 3: Understand the concert content, celebrity status, regionality
Are there any highlights or surprises in the concert? Who will sing? Which position does this singer belong to? Is it popular in the concert area? Have there been any major negative news? Is its representative works very well-known? These are the basic factors that affect whether people will pay for concerts, which greatly affects the attendance rate and determines the box office trend. As an investor, it is also a necessary standard of consideration.
Strategy 4: Master the past situation of the same or similar projects
Also take the 2017 Deyun Club North American tour sponsored by Juheng as an example. According to the announcement of Deyun Club's website, tickets for the opening ceremony of Tianqiao Theater , which will be released at 10 a.m., were already lined up at 10:10, and all tickets were sold out in an hour.
Whether at home or abroad, Guo Degang and Deyun Club's crosstalk conferences are all very popular, with an attendance rate of almost 100%. After understanding this situation, with his personal charm and the wonderful performance of his team, I believe his next performance can still achieve such a grand occasion. Undoubtedly, this can give you full confidence in purchasing a fund.
Strategy 5: Appropriately adjust the regional direction of the concert fund purchase
Since the establishment of every private equity fund abroad must be registered with the US Securities and Exchange Commission, the risk control is relatively more complete, and the professional ability and risk control capabilities of investment institutions are also relatively high, ensuring the security and profitability of the fund. Therefore, when choosing concert financial products, you can appropriately adjust the regional direction of the fund according to your own situation.
Strategy 6: Measuring the comprehensive capabilities of the organizer and executive team of concert
After a concert is operated, there may be risks in every link, including venues, ticketing, approvals, and even weather. There are many uncontrollable factors in each link, which extremely tests the organizer and executive team's ability to adapt. Responsiveness is not harmful. If the response is not smooth, it will cause capital loss and affect investment returns. Therefore, whether the organizer and the executive team have sufficient experience and capabilities is also something that investors need to measure.
Strategy 7: Verify whether the fund issuer is strong enough
For the financial products of concerts, in addition to considering the above points, it is also important to have a fund issuer with relatively complete risk control!
Juheng International has a professional investment management and risk control team. With senior market operation experience and accurate data analysis, it hosted/invested the Hollywood Dolby Theater Mid-Autumn Festival Gala, Dai Ailing DREAM IDOL NIGHT, 2017 Vitas American Tour, Deyun Club North American Tour, Mid-Autumn Festival Cai Qin Concert and other performance projects, and has accumulated certain professional capabilities and risk control capabilities in concert investment.
