This year's young people are hardworking in their minds, and
always think about cooking in the next kitchen or something.
After a fierce ideological struggle that even the hair is useless, they usually order takeaway.
After all, it is quite comfortable to be a lazy person.
Moreover, takeaway also has the light of takeaway, such as Aoi Sushi .
*The following content may cause physiological reactions
pleasing to the eye/hungry/even want to order takeout
Please make sufficient psychological/physiological preparations and follow us to continue reading.
C A S E
There is such a group of young people in the distant Zhongshan.
They love Japanese cuisine and treat sushi like their first love.
Aoi all members appeared
Their eyes looked at Yangguan Avenue leading to the future, and their faces were full of longing and unfulfilled ambitions.
So, they found us to expand the brand upgrade.
Brand new brand content
mention "Aoi"
Everyone will inevitably think of Teacher Cang of the Island Kingdom.
causes vulgar topics / make people think about it the most direct impact of
is to reduce the brand's sense of quality.
To make the brand qualitatively change
We have this "plan":
to "empty" to "optimal"
We need to find a positioning for the brand that conforms to the brand's tone.
In the original brand
"take the essence": young, enthusiastic, attitude, love to play
"removing the dross": vulgar, less content, bad fun
based on the original brand optimization and fermentation.
We found that
The boss of Aoi Sushi loves Japanese cuisine so much that he becomes obsessed with the character
is exactly in line with Aoi's brand tone.
Then we might as well "take it out" it!
Blow the Japanese army horn
Aoi fresh-made group emerged from nowhere
Not evil or turbid Positive energy starts with chicken blood
Aoi Fresh Two Group Design
"Serious nonsense" is their brand spirit attitude,
They usually sing about ,
Once they walk into the kitchen, they will "clean up the heart" seriously bury their heads making sushi .
Since then, they have become infected with the "bad habit" of getting rid of chicken blood when they have something to do.
Aoi custom comic
comic characters who use their lives to make blood
They look sunny and laugh at them at any time.
They are full of enthusiasm and are more familiar with their fellow villagers when they first meet.
Aoi brand VI
Research shows that
life are hidden dangers invisibly.
You can use chopsticks as the socks when ordering takeout in the office, and you can start competing at any time.
Sometimes, as soon as the takeaway guy put down the takeaway,
The lady next to the table will put her head over to see what you eat for lunch.
At this time, I took out Aoi takeout and looked very fond.
The color matching relationship we chose is as follows:
Ocean + Sunshine = Very young and fashionable
We designed their logo too...
▲Stable and sexy
▲SLOGAN is designed as if shouting out at the top of my throat.
▲The materials are also very powerful
ritual sense upgrade
Someone once said:
takeaway is a major culprit of destroying the sense of ritual in contemporary people's life.
But when you get a takeaway Aoi,
you no longer rudely tear open the takeaway bag,
swallowed the meal in the lunch box.
Because we designed such a dining ceremony:
quietly opened Aoi confidential file bag
elegantly laying the meal paper
Put the takeaway on!
Careful audiences are not difficult to find:
Even the rice grains that fall here belong to its place.
Even if you don’t wash your hair for three days and wear big shorts,
can still eat this ritual-feeling takeaway elegantly at home.
From the perspective of things and people
From the perspective of consumer psychology, buying an item may be to label yourself, and ordering takeout is nothing more than that.
When you hold Aoi around you, you will become a "Aoi people" who can seriously talk nonsense.
This plastic bag feels good, and it seems that you can still carry it out shopping.
This envelope is very beautiful, so I quickly send a love letter to my girlfriend.
Takeaway Store Design
So many neon restaurants are just Japanese-style and fashionable route .
And the Aoi takeaway store we designed:
It is impossible to be gentle.
It is impossible for this neon flavor that crosses mountains and rivers to become homogenized in the Japanese food market, and the brand is designed with a fresh flavor and then returned to the customer's father.
We have our own sense of youth and brand attitude.
Takeaway store "in a moment of gold and in a minute", and emphasizes extremely high practical usage rate in space design.
Added "Cache Tonggang" to the Aoi takeaway sushi restaurant dynamic design. It brings smooth convenience to the store in operation.
(more importantly, it greatly saves operating costs)
Aoi ON THE WAY
reveals a proud data without being humbly:
As of now, Aoi take-out sushi store has opened more than 4 00html.
has become the most "hardcore" Japanese food takeaway brand on the market
