Any variety show has its life cycle. No matter how popular it was or how high the ratings were, it cannot escape the natural law of "prosperity and decline". This is true for " Happy Camp ", and the same is true for " Upward Every Day ".
"Quickbook" and "Everyday Upward" were once the two evergreen ace programs of Hunan Satellite TV , and are also well-deserved benchmarks in the mainland variety show circle.
It’s a pity that “Quickbook” announced its suspension at the end of last year and was replaced by “ Hello Saturday ”.
And the situation of "Everyday Upward" is not much better. In recent years, it has been repeatedly transferred like a passerby.
During the Winter Olympics, "Everyday Upward" was once moved to 10 o'clock on Friday night. Unfortunately, the good times didn't last long, and it was back on Sunday on May Day.
Unexpectedly, it was adjusted to 10 o'clock on Thursday night in less than three months.
For variety shows, Friday and Saturday nights are prime time, Sundays are still acceptable, and Thursdays are cannon fodder periods, and the attention is not a little bit bad.
is a miserable enough to encounter another adjustment. Who would have thought that will be miserable and will be miserable? The sponsor of the second quarter ended its cooperation on July 3.
The two episodes from July 10 to July 17, plus the new episode aired this Thursday, have not been named for three consecutive episodes.
In this way, he can only run naked like "Hello Saturday" next door, and he can be called a brother in trouble.
Once upon a time, "Everyday Upward" not only ranked first in the same period in terms of viewership, but also had a naming fee of more than 100 million yuan, setting the highest price of variety shows at that time.
times have changed. Now, not only does the ratings have failed, but the bottom line has been repeatedly refreshed, but it has also ended up in a situation where no one cares about it.
"Everyday Upward" is mainly due to four reasons.
First of all, a variety show has been done for more than ten years. Netizens have long lost their freshness and aesthetic fatigue is inevitable. Once the audience is lost, it will be difficult to attract them back. After all, now it is not like ten years ago. There is too much room for choice and no one is irreplaceable.
The second point is that the restrictions on variety shows are becoming increasingly strict. Over the years, "Everyday Upward" has faced rectification many times, but the result is that it is getting worse and worse.
In the past, the program format was more entertaining, but now the meaning of promotion and education seems to be stronger. The latest two episodes have started the "food season" again.
There are a large part of the reasons why everyone is following the stars you like.
"Hello Saturday" at least occasionally invites some traffic stars and popular artists to help. In contrast, "Everyday Upward", only the "brother group" is talking to themselves, and most of the guests are amateurs.
, especially Wang Yibo , after leaving " Tiantian Brothers ", a large number of young audiences were lost.
Review of the past "Brothers Every Day" is a pity. Over the years, the number of people has changed several times, and the number has become smaller and smaller. Some people have been involved in scandals and are forced to withdraw.
In order to replenish fresh blood, "Everyday Upward" has set up a "Hard Study Group", but the effect is not good.
At the " Mango Investment Promotion Conference" held in May, the new "New-Tro Brothers " made its first collective debut. The eight members are Wang Han , Hu Haiquan , Sha Baoliang , Pan Yueming , Qi Sijun , Zhang Yanqi , Wu Zelin, and Ding Zhen .
Eight people have worked together for several periods. The performance of the new members is a bit disappointing. None of them can easily catch the meme thrown by Wang Han like Da Zhangwei . The situation of cold events happens from time to time.
Netizens mainly hold two opinions on the current dilemma of "Everyday Upward".
Some people think they should stick to it and cannot stop broadcasting like "Quaiben".
Another person believes that it is not broken or established. Instead of surviving, it is better to push it back and start over. As long as Wang Han can make a comeback in the future.
ratings continue to be sluggish, unable to attract advertisements, and being given up by Taiwan. "Everyday Upward" has indeed reached a critical moment of life and death.
If you want to "resurrect the dead", you really need a complete change of action, otherwise you may repeat the mistakes of "Happy Book".
