related statistics show that Zhoushan "Nightlife Index" ranks 71st in the country and 7th in the province; Zhoushan's food, accommodation, travel, shopping and entertainment products are constantly enriching, and the development pace of night economy has significantly accelerated; however, looking at major cities across the country, the night economy of our city is still relatively lagging behind
The coastline of the new city in the night is particularly beautiful. Photography Reporter Yao Kaile
The night economy is popular.
With its positive role in expanding domestic demand, promoting consumption, stabilizing employment, etc., the night economy has been favored by all parties and has become a new focus of the city. The richness of nightlife reflects to a certain extent a city's modernization level and vitality index.
Recently, many domestic cities such as Beijing, Shanghai, Tianjin, Jinan, and Chengdu have formulated and issued relevant policies to promote the brighter and more developed local night economy.
is in Zhoushan. Whenever night falls and lights are on, the rich and diverse nightlife is turned on. Various activities such as food, accommodation, travel, shopping, and entertainment have illuminated the "night economy" of our city.
However, compared with big cities, there is still a big gap in the development level of night economy in our city, and there is still need to be explored and improved in terms of high-quality supply and supporting services.
How to better activate the urban night economy and let the city’s “nightlife” release more vitality and driving force? We still have a lot of homework to do to create the real "Ye Zhoushan" new business card.
Tourists eat at Shenjiamen Fishing Port night stall. Data photo
Q What is the level of nightlife in Zhoushan? A No. 71st in the country and No. 7th in the province
0 In 2017, the First Financial New First-tier City Research Institute was a research subject, and data were collected from five dimensions: average operation time of subway, urban night bus coverage, TalkingData active equipment night use proportion, Didi night travel activity, and the number of bars in the city were analyzed. According to the nightlife index ranking at that time, Zhoushan ranked 54th in the country and 4th in the province, second only to Hangzhou, Ningbo and Wenzhou .
In 2018, based on the first release version, 337 cities at the prefecture level and above of the First Financial News and New First-tier City Research Institute were further collected as three new data analysis dimensions. This version calculates urban nightlife indicators in seven dimensions and subjectively gives them weights based on their importance.
Nightlife Index = Number of bars × 0.2 + Number of night movie sessions × 0.2 + Percentage of urban night bus coverage × 0.2 + (Average end time of the last bus in the city subway bus) × 0.15 + Number of night clocks at Douyin × 0.15 + Percentage of TalkingData's nightly active equipment × 0.05 + Night light value intensity × 0.05.
is ranked according to the results calculated in this announcement. Zhoushan's "Nightlife Index" ranks 71st in the country and 7th in the province, ranking behind Hangzhou, Wenzhou, Ningbo, Jiaxing , Jinhua , Taizhou .
Q What is the night economy in Zhoushan? A. Everything from food, accommodation, travel, shopping and entertainment includes
. Night economic shopping: the non-closed 24-hour convenience store
. In the early morning street corners, warm lights, hot bento, and gurgling Kanto cooking... The 24-hour convenience store provides convenience for life and warms people returning home at night.
This 24-hour convenience store that does not sleep all night is also available in Zhoushan.
Last year, foreign brand convenience store Rosen entered Zhoushan and has opened 9 stores.
Dinghai Rose Garden Store is the first store opened by Luo Sen in Zhoushan and opened in August last year.
"We have laid out the first Rosen convenience store in Dinghai Rose Garden, which is open 24 hours a day, in order to match the community, provide convenience to the community, and provide life services." The person in charge of Zhejiang Lancheng Catering Management Co., Ltd. told reporters that overall, the 24-hour convenience store is more popular from 6:00 to 8:00 pm. After 8:00, the customers who visit the convenience store are mainly young people, and the passenger flow is reduced.
In addition to 24-hour convenience stores, smart unmanned supermarkets that provide 24-hour service are also accelerating their layout in our city.
In April last year, the city’s first community unmanned convenience store, the Green Orange Supermarket, the Guihuacheng Life Museum, opened.
Oushang 1 minute unmanned convenience stores are currently in operation, and hundreds of people enter the store to consume every day.
Night economy: Eating: Takeaway orders have increased sharply
Night consumption, eating is an eternal topic.
How popular is the "Late Night Canteen"? Crayfish can tell you the answer.
The report from Meituan comments shows that in 2018, the total output value of crayfish in my country has exceeded 400 billion yuan. On the Meituan platform alone, consumers ate about 45,000 tons of crayfish. In the first five months of this year, the crayfish trading volume has reached 77% of last year. Every day, from 11:00 to 13:00, from 18:00 to 21:00, and from 23:00 to 1:00 the next day, are the peak period for crayfish dine-in orders.
is in Zhoushan. After 9:30 pm, shopping malls and shopping centers have closed down. At this time, the night snack has appeared.
Every July and August, Shenjiamen seafood night food stalls usher in peak season. As night fell, in the temporary business premises of Donggang, there were more than 60 stalls, exhaust fans roaring and stir-frying. This kind of excitement will last until 1 a.m., and when business is good, it will take until 3 a.m.
There are also many customers in barbecue restaurants, lobster shops, specialty restaurants, etc. near various communities in the urban area.
night consumption has also made the takeaway ordering platform business popular. "Ele.me" Hummingbird Special Delivery Putuo Station Webmaster Wang Yanhao told reporters that in the past few years, there were only two or three takeaway workers at Putuo Station, with dozens of orders a day. Now it has grown to two or three hundred takeaway workers, with orders a day of four or five thousand. "Last year, the daily takeaway order volume was two or three thousand, and this year's order volume increased significantly compared with last year. After 8 o'clock every night, the average takeaway orders in the Putuo area had more than 500 orders."
Night Economic Entertainment: Watching movies, fitness, watching performances
"Drink a drink" is a major symbol of urban nightlife. I passed by some bars and nightclubs at night, which was so lively that it made people feel like daytime. There are more than 30 bars registered online in Meituan in our city. These bars are generally open until 3:00 to 5:00 am.
Many people also choose to use their evening time to exercise.
Lingshang Fitness Center has opened 5 branches in Zhoushan. The staff of Lincheng branch said that there are many people coming to exercise at night. The fitness center is generally open until 10:00 pm, and more than 200 people come to exercise every night.
Various performances also attract citizens. From its premiere at the end of 2013 to the end of 2018, Putuo Grand Theater has undertaken 661 performances and activities, receiving more than 270,000 audiences and benefiting 40,000 citizens.
Cinemas usually assume the last choice among people’s nighttime entertainment options. There are currently 16 cinemas in the city, all of which end after 22:00, and some cinemas will not end until 1 a.m.
Night Economic Tour: Tourism Projects Add vitality
Every midsummer, " Impression Putuo " welcomes a group of tourists.
"It is the peak tourism season now. From July 12 to August 25, we arrange two performances every night. The first one is from 20:00 to 21:10, and the second one is from 21:20 to 22:30. At most, more than 1,000 tourists will watch a performance." Hu Zhiwei, head of Putuo Impression Tourism and Culture Development Co., Ltd., said.
"Impression Putuo" tourists received only tens of thousands at the beginning, but now it maintains more than 200,000 people every year. With the continuous improvement of the "Impression Putuo" program and the diversification of marketing methods, the company has gradually embarked on a development path that combines the tourism characteristics of the region, creating a unique cultural night tour of Zhoushan Tourism.
Zhujiajian Daqingshan Scenic Area has been constantly trying to expand night projects and built a new Daqingshan Four Seasons Flower Sea Camping Base, aiming to fully tap the potential value of the scenic area's night tourism resources and create a "China's coastal meteoric camping base".
The Zhoushan International Sand Sculpture Festival and Donghai Music Festival held every year add vitality to the night economy of the island city.
Q What else does Zhoushan’s night economy lack? A brand, supporting facilities and cultural flavor
■No brand that is truly famous
Speaking of Shanghai, people are used to calling it "night Shanghai", and naturally think of "Old Bund"; when talking about "night tour of Nanjing", people blurt out the words "Qinhuai River"; when talking about "night Taipei", people will think of "Silin Night Market"... These representative night tour characteristic brands have long become the business cards of these cities and the symbol of urban taste.
Speaking of night trips in Zhoushan, what do you think of?
In mid-July 2015, our city launched the "Refused to Go to Guanyin" antique ship night tour project, but it stopped operating a few months later.
The relevant person in charge of the project told reporters that there are many reasons for the "stracking" of the sea night tour project. The antique ship "Refusing to go to Guanyin" has poor wind resistance and cannot sail when encountering a level 7 wind. The tide drop in Zhoushan sea area is large, and the boat will shake when sailing on the sea surface. Tourists are not comfortable, experienced and satisfied with this.
As one of the three largest fishing ports in the world, Shenjiamen Fishing Port mainly undertakes production, trading and anchoring functions. It is very busy and there are many fishing boats shuttle back and forth, which is not conducive to the development of night sea tours.
In addition, the sea night tour project requires both sides of the Taiwan Strait to have iconic attractions and buildings that are "heart-pounding and unforgettable". Zhoushan is obviously still lacking in this regard.
Relevant people believe that if Zhoushan night tour wants to develop, more experiential projects should be introduced. Give full play to Zhoushan’s ocean and island characteristics, selectively introduce projects that meet their own characteristics, and then pay continuous attention, operation and optimization.
■ Bus and other supporting services are insufficient
Night public transportation provides basic commuting guarantees for people’s nightlife, and its operating time directly affects the space and time of nightlife.
Some citizens reported that the end time of the Zhoushan bus evening bus ended too early. Mr. Liu, who lives in Baiquan, Dinghai, works in Lincheng. He told reporters that the last bus from Lincheng to Baiquan left at five or six o'clock in the evening and often cannot catch up.
The reporter found on the Zhoushan Bus official website that of the 111 routes announced on the website, about 70% of the bus lines ended before 7 pm. There are only 10 routes still in operation after 10 pm, of which the last bus No. 28 bus departs at 23 pm, which is the "latest" route.
In response to this, Zhoushan Bus Company also responded that the bus departure time must take into account the operating costs. The operating time is determined after statistical surveys on passenger flow. For some routes with large passenger volumes, the company will delay the time as appropriate.
■Nightlife disadvantages Cultural flavor
It is too busy during the day. After get off work, I want to go to the library or bookstore to read books, but I find that it has been closed. This is also a trouble for many people who want to use the night "recharge" and choose cultural and leisure methods.
"The city library began to clear the venue and close the store at 8:20 pm. It is summer vacation now, and there are many people studying, reading and preparing for the exam. Can you consider appropriately extending the closing time?" Netizen "I am a Dog Cat" posted a suggestion on the Zhoushan Forum.
In this regard, relevant departments stated that the national requirement for opening hours for municipal first-level public libraries is 68 hours/week. Currently, the opening hours of Zhoushan Library are 69 hours/week (opening every Tuesday to Sunday, the time is 9:00~20:30. The museum is closed on Monday), which has exceeded the national standard requirements. Each reader has a different lifestyle, and the library opening hours are determined by factors such as the number of staff and the working hours of employees.
Some citizens also mentioned that in recent years, cities such as Yangzhou, Wenzhou, Pingdingshan, and Jinjiang have built 24-hour urban study rooms, which has played a good role in promoting national reading. In addition to the lively gatherings, catering, and shopping, Zhoushan’s nightlife can also find ways to add more cultural flavor.
"Nightlife" not only drives consumption in all aspects and wider employment, but also carries the function of enriching people's spiritual and cultural life.
"Night Economy" is an attractive cake. It needs to be heated and expanded, and it is fragrant and delicious. It truly creates a new business card for "Night Zhoushan" city with distinctive characteristics and competitiveness. There is still a lot of homework to be done in the future.
