Editor: Taozi [New Zhiyuan Introduction] Everything can be used in the universe. Recently, Nike announced the acquisition of AR virtual digital trendy brand RTFKT, vowing to become the most beautiful boy in the digital era. Nike is trendy. , 00:19 Monday, Nike announced the acqui

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[New Zhiyuan Introduction] Everything can be the universe. Recently, Nike announced the acquisition of AR virtual digital trendy brand RTFKT, vowing to become the most beautiful boy in the digital era.

Nike is trendy.

, duration 0:19

On Monday, Nike announced the acquisition of AR virtual digital trendy brand RTFKT, officially entering NFT, and vowed to become the most beautiful boy in the digital age.

NIKELAND: Nike built a virtual sports park

RTFKT was established in 2020. It mainly produces digital products such as sports shoes, and ensures the authenticity of the products by using blockchain technology.

At the beginning of last year, it became popular because of photos of Musk wearing sneakers. This month, it led the way in the field of non-fungible tokens (NFTs) due to the "CLONE X" project created with Takashi Murakami. "This acquisition is another step to accelerate Nike's digital transformation."

CEO John Donahoe said, "The acquisition is another step to accelerate Nike's digital transformation."

Nike's layout in the metaverse started from a month ago.

htmlOn November 19, Nike released a virtual world NIKELAND on Roblox as the first step to enter the meta-universe.

The inspiration for this virtual world is Nike headquarters in Oregon, USA.

After entering NIKELAND, players can not only play mini games, but also wear Nike ACG, Tech Pack and sneaker products.

This digital world also allows players to use accelerometers in mobile devices to transfer offline activities to online games, thereby launching real activities in the digital space.

Currently, visitors can play dodgeball and other games in this digital space, or use interactive sports materials to design their own mini games.

At the same time, mobile phone players can also let the virtual characters make corresponding actions through the sensing device.

In fact, as early as the end of October, Nike had submitted 7 new trademark applications to the US Patent and Trademark Office (USPTO).

According to the content, the purpose of the trademark indicates that it can be used to upload virtual items, including sports shoes, clothes, headdresses, sports backpacks and other products with computer programming characteristics, for users to use on the Internet or in the virtual network world.

In addition to this, Nike is also looking for employees in this field. In the latest recruitment notice, there were also recruitment for virtual reality designers, which clearly mentioned that Nike should be brought into the metaverse.

In the future, Nike plans to imitate international events in NIKELAND, such as the World Football Championship or the American Super Cup, and will continue to update virtual content and add new celebrity athlete roles or brand products.

trendy brand meta universe? Adidas, Dyson...

Recently, in addition to Nike's virtual sports park, Dyson, Adidas and others have also joined the ranks of the meta-universe.

Last month, Dyson released its new Dyson Demo VR, hoping to help consumers experience, test and understand its products through virtual reality technology at home.

When consumers wear VR devices, they can immersively try Dyson's vacuum cleaners, hair dryers and other products and understand the characteristics of the products.

With the improvement of future features, Dyson will also add a virtual shopping service, which allows you to talk to Dyson's experts and sales staff at home.

and Adidas Originals are also testing the meta-universe.

htmlIn September, Adidas purchased Bored Ape NFT#8774 for 46ETH (about $156,000) and transformed it into a metacosmic character called IndigoHerz.

and released a limited edition of 3176 pieces of POAP on November 22.

Blockchain-based virtual game world The Sandbox also announced that adidas Originals will build a "adiVerse" digital world in the Sandbox metaverse.

Immediately afterwards, Adidas Originals sent another major message announcing the establishment of a partnership with Coinbase to enter the metaverse.

I wear top luxury

Virtual trendy brands, virtual clothes, virtual idols... What else can't be virtual? Many luxury brands such as

Coach, Prada, etc. are quickly deploying the metaverse, and the metaverse has also become the current wealth code.

htmlIn April, Gucci released its first digital virtual sneaker, Gucci Virtual 25.

Recent research report released by Morgan Stanley pointed out that by 2030, the NFT market size of luxury brands may reach US$56 billion, and demand may also grow sharply due to the existence of the metaverse.

In layman's terms, the metaverse is the next form of the Internet. Through virtual reality devices such as VR and AR, enter a virtual space parallel to the real world, where everything is digitally copied.

So NFT virtual artworks, virtual fashion and other concepts have become increasingly popular, and the keen fashion industry seems to have seen the huge market potential.

In the future, more brands should join the meta-universe world.

Will you buy luxury goods in the meta universe?

Reference:

https://www.reuters.com/markets/deals/nike-buys-virtual-sneaker-maker-rtkft-metaverse-push-2021-12 -13/

https://news.nike.com/news/nike-acquires-rtfkt

https://www.jiemian.com/article/6894611.html