Taiwan in early summer, the treasure island is filled with love and lush flowers and trees.
From May 15 to 25, Jin Guibin, Director of the Municipal Bureau of Culture, Radio, Film and Tourism, led a Jiaozuo Cultural Tourism Promotion Group to Taiwan, embarking on a new journey of exchange, cooperation, learning and reference.
This trip to Taiwan is compact and intensive. In 11 days, the Jiaozuo Cultural Tourism Promotion Group has traveled from Taipei to Tainan, covering Taipei, Taichung, Kaohsiung, Hualien, Nantou and other places. It has participated in two large-scale tourism exhibitions, held two special tourism promotion meetings, and held more than 20 visits, seminars, and inspections. Not only did the "standard actions" and "optional actions" work together, but it also achieved multiple "firsts": the first group to participate in the Kaohsiung Tourism Exhibition; the first time Jiaozuo cultural tourism products were intensively unveiled in two major tourism exhibitions in Taiwan - the Taipei Cross-Strait Tourism Expo and the Kaohsiung Tourism Exhibition; the first time it carried out in-depth exchanges and cooperation with the local B&B Association of Taiwan.
It can be said that in this beautiful early summer, the Jiaozuo Cultural Tourism Promotion Group has achieved remarkable results and fruitful results.
Exchange and cooperation
"Regulations + optional actions" work together
0 Taiwan is the largest inbound tourism source market in our city. Inducing customers into the Jiaotong University and allowing more Taiwanese tourism practitioners and the public to know and understand the "Tai Chi Holy Land, Landscape, Jiaozuo" is one of the main tasks of the Jiaozuo Cultural Tourism Promotion Group to visit Taiwan. From the moment I set foot on the treasure island of Taiwan, publicity and promotion activities with rich content and diverse forms were carried out intensively.
As one of the "optional actions", on May 16, the day before the opening of the 2019 Taipei Cross-Strait Tourism Expo, Jiaozuo Cultural Tourism Promotion Group held a "New Era, New Feeling" Jiaozuo Cultural Tourism Promotion Conference in Taipei, focusing on displaying the new achievements in the integration of Jiaozuo culture and tourism, with a strong response and setting off a "Jiaozuo style" in the local area.
At this promotion meeting, Taipei tourism industry gathered and Ren Jiayan, director of the Taipei Office of the Cross-Strait Tourism Exchange Association, personally attended the event to cheer for Jiaozuo. "The Jiaozuo cultural and tourism department acted quickly and worked hard. It grabbed hot spots and attracted attention before the opening of the Taipei Cross-Strait Tourism Expo, and kicked off the prelude to publicity and promotion in Taiwan in advance." Ren Jiayan praised Jiaozuo.
Group participated in the 2019 Taipei Cross-Strait Tourism Expo and 2019 Cross-Strait Kaohsiung Tourism Exhibition, which are the two major "standard actions" of this trip to Taiwan. At these two largest tourism events in Taiwan, Jin Guibin attended the opening ceremony and went on stage to cut the ribbon as a special guest.
The enthusiasm of all sectors of Taiwan society makes people feel very intimate, especially during the 2019 Cross-Strait Kaohsiung Tourism Exhibition, Kaohsiung City mayor Han Kuo-yu personally visited the Jiaozuo booth, attracting dozens of Taiwanese media to gather together to "focus". The crowds of people were surging and the atmosphere was warm. The opportunity is rare, Jin Guibin took the opportunity to introduce the development of cultural tourism in our city to Han Kuo-yu and actively promoted Jiaozuo tourism to Taiwanese media. Han Kuo-yu's stopping exchanges made the Jiaozuo booth the most eye-catching exhibition area of the Kaohsiung Tourism Exhibition. Various activities such as
theme promotion, group exhibitions, visits, and discussions have given all walks of life in Taiwan, especially the tourism industry, to have a new understanding of the "Tai Chi Holy Land, Landscape and Jiaozuo". Whether it is the new version of Jiaozuo tourism image promotional video, or the wonderful promotion of the scenic spots of Yuntaishan , Qingtianhe , Chenjiagou ; whether it is the eye-catching Tai Chi performance or the carefully arranged landscape Tai Chi combination booth, the "Jiaozuo Voice" and "Jiaozuo Elements" are conveyed all the way, igniting the enthusiasm of all walks of life in Taiwan to understand, understand, and enter Jiaozuo, and opening a new chapter of Jiao-Taiwan tourism exchanges and cooperation.
10 high-value tourism cooperation agreements were signed one after another, involving customer source transportation, homestay tourism development, etc.
2019 Taipei Cross-Strait Tourism Expo and 2019 Cross-Strait Kaohsiung Tourism Exhibition, major major travelers in Taipei such as Xiong Lion, Shanfu, Kangfu, and Weilong Mainland Chinese product sales park have launched the Jiaozuo cultural tourism two-day and three-day route products for Taipei and Kaohsiung people who come to visit the tourism exhibition to purchase on-site, realizing the integration of exhibition sales and expanding the effectiveness of exhibitions.
On the second day after visiting the Jiaozuo Cultural Tourism Promotion Group to Taichung City Travel Business Association, the beautiful Jiaozuo, who has a high "appearance", attracted Zhang Jinding, the chairman of the guild, to lead a team to Yuntaishan for investigation and cross the line. Taipei Travel Business Association will also organize member units to visit Jiao on-site inspections and arrange the latest tourism routes to Henan and Jiaozuo to actively promote them to the market.
Jiaozuo cultural tourism promotion activities are also highly concerned by Taiwanese media. Dozens of mainstream news media such as Travel Daily, Economic Daily, and Minzhong Daily have conducted comprehensive reports with pictures and texts. The Taiwan tourism industry and the public have a deeper understanding of Jiaozuo landscape and Tai Chi Kung Fu, and the popularity and influence of the "Tai Chi Holy Land·Scenery Jiaozuo" brand in Taiwan has been further enhanced.
communication, unfolding in the smooth and quiet friendship; consensus, deepening in the sincere docking.
crossed the shallow strait of that bay, and Jiaozuo's hands in cooperation with Taiwan's tourism cooperation were tightly held together.
Learn and learn from
Stones from other mountains reveal many stones
Stones from other mountains can be used to polish jade.
For Jiaozuo Cultural Tourism Promotion Group, this trip to Taiwan is not only a good opportunity to promote Jiaozuo, but also a rare learning opportunity. Taking this opportunity, through field inspections and discussions, Jiao Zuo Cultural Tourism people have gained many development inspirations.
Hualian County, Taiwan, the homestay tourism industry is developed. Although the population is only 350,000, there are more than 1,700 homestays. After visiting local boutique homestays such as Bali Lover Resort Villa, Yoshino Seitenti, Ocean Wonderland, Kanazawaju, etc., the homestay operators not only pursue economic benefits. Running a homestay is a lifestyle, but also a passionate approach, which left a deep impression on the members of the promotion group; the management model that plays the role of local homestay associations in industry self-discipline, learning and training, external exchanges, and industry development guidance, and the concept of harmonious integration of homestay design and environment, etc., makes the members of the promotion group refreshed.
In Nantou County, Qingjing Jianqing Garden Villa B&B, surrounded by green mountains and green mountains, has unique European architectural style and business philosophy, which is of great reference significance for the development of B&Bs around our city's natural scenic spots. After listening to the sharing of experience by Liao Yongkun, chairman of Taomi Leisure Agricultural Zone Promotion Association, all members of the promotion team praised the integrated development model of Taiwan's homestay tourism industry, sightseeing agriculture and leisure agriculture. Everyone believes that this kind of business model that complements, integrates development, and is highly praised by local people is worth learning from.
Face the gaps and shortcomings and explore ideas and seek development. In order to promote the better development of our city’s homestay industry, the Municipal Bureau of Culture, Radio, Film and Television and Tourism respectively awarded the Jiaozuo B&B Tourism Tourism Business Development Consultant Recruitment Letters to Chen Bingzhong, Chairman of Hualien County B&B Association, Liao Yongkun, and Huang Xinghao, Director-General of Taomi Leisure Agricultural Zone Promotion Association.
In addition to gaining the true experience of the development of the homestay industry, the promotion methods of integrating exhibitions and sales in Taiwan's large-scale tourism exhibitions, the successful practices of promoting tourism products in Taiwan's tourism industry, and the advanced experience of designing and building booths and grouping exhibitions in mainland China such as Guangdong and Hainan have also benefited a lot from the members of the promotion group.
learn and think, and apply what you learn. All members of the
promotion team sighed: "This trip to Taiwan is not only a journey of exchange and cooperation, but also a journey of learning and harvest, which is really eye-opening."
Seize the opportunity
Jiaotong new development of cultural tourism
In the process of our city's continuous deepening of exchanges and cooperation with the Taiwan tourism industry and learning from its strengths and weaknesses, challenges and opportunities coexist. This is another big gain from this trip to Taiwan.
It is understood that on the one hand, there are still many Taiwanese tourism operators who are not familiar with Jiaozuo and do not understand Jiaozuo's tourism products; on the other hand, through docking and exchanges, publicity and promotion, Taiwan travelers are also very interested in high-quality tourism products such as Yuntaishan + Chenjiagou, Qingtianhe Red Leaf, and have a strong willingness to form groups. There is huge room for tourism exchanges and cooperation between Jiao and Taiwan.
Non-level organizations in Taiwan have the characteristics of wide range of objects, broad fields, diverse forms, flexible methods and rich resources, and play an important role in promoting cooperation and exchanges.Many non-governmental organizations are quite interested in economic and trade investment, which provides a rare opportunity for our city to carry out cooperation in many fields such as tourism, culture, and homestays.
Taiwan’s cultural and creative industry is well developed, and its cultural and creative product research and development capabilities are in the world. Strengthening cooperation with Taiwan’s cultural and creative institutions is the strong momentum that our city urgently needs with many first-class resources and products, second-rate and third-rate packaging design display, and lacks competitiveness in products.
Seize new opportunities and achieve new development.
Please come in and go out, bringing Jiaozuo closer to Taiwan, and tourism cooperation between the two places continues to heat up.
The latest statistics from the Municipal Bureau of Culture, Radio, Film and Tourism show that after the sharp increase of 30% year-on-year in 2018, the number of tourists from the city's main inbound sources increased by 12% year-on-year in the first five months of this year, of which the number of tourists from Taiwan increased by 7%. The number of tourists received by Chenjiagou Scenic Area in Taiwan has increased significantly, 1.8 times that of the whole year in 2018.
As when the Jiaozuo Cultural Tourism Promotion Group held a promotion meeting in Taichung City on May 22, Cao Zhongyou, a special committee member of the Tourism Bureau of Taichung Municipal Government, said: "I sincerely invite the Jiaozuo Cultural Tourism Promotion Group to participate in next year's Taichung Tourism Exhibition, share friendship and encourage development together."
enhances understanding, mutual benefit and win-win situation, and the door to the opportunity for tourism exchanges and cooperation between Jiaozuo and Taiwan has been opened!
