Today, Xiao Quanquan wants to talk to everyone about Wuhou.
Why do you want to say Wuhou? In the past two years, brand developers have gathered in Wuhou. Since 2016, Wuhou District , and even outside the third ring road, have become popular products.
Longhu, China Railway Construction, Poly, Jinmao and others acquired the land first and actively supported it; among them, the newly launched Red Pailou 16 acres of residential and commercial land was acquired by Dongyuan at a floor land price of 17,200 yuan/square meter, which is the highest floor land price sold in Chengdu so far in 2017.
Behind this, what kind of temperament does Wuhou exert attract these industry leaders? In the future, where is the opportunity to enter Wuhou?
Transfer from Red Pailou to Wuhou New City
Di Wang Processing Factory suddenly moves faster
Wuhou District is one of the five urban districts in Chengdu, located in the southwest of the main urban district of Chengdu. It is named "Wuhou Temple". The area is 76.56 square kilometers and has a real population of 1.38 million. It is a high-tech cultural district named by the State Council and a leading area for economic and social development in the central and western regions.
has always been leading the industrial development of Wuhou District in the five urban areas, and IT products, auto parts industry, furniture industry, leather-related industries, etc. spontaneously gather in Wuhou's Moziqiao , Hongpailou, Jinhuacun Bridge and other areas. However, while the early spontaneous gatherings brought actual benefits to Wuhou District, it also caused certain negative impacts due to disorderly planning, resulting in poor image.
Wuhou's early industrial concentration area
Industry brings population, wealth, and consumption power.
Wuhou District has naturally become a popular area that attracts developers' attention, especially the Hongpailou area with concentrated industrial development. It is known as the "land king processing factory", and land kings are frequently released. Unfortunately, those high-priced lands did not launch products on time after they were sold.
In 2012, Century Huarong obtained a plot of land for the floor price of 7,600 yuan/square meter of Hongpailou, and then chose to refund the land in less than half a year; in 2013, Yuanxiong won the 30-acre residential and commercial plot of Hongpailou at the floor price of 10,000 yuan/square meter of Hongpailou, which was transferred to Dongyuan in 2016; in 2014, Sichuan Huixin Rongtong won the 10.4-acre commercial plot of land for the floor price of 10,200 yuan/square meter of Sichuan, is still an open land on the satellite map...
It can be said that after the land price in Wuhou District soared to 7,000 yuan/square meter, few representative high-end projects were launched, and after the projects of Zhixin, Wuhai and COFCO were sold out, there were faults in the mid-to-high-end supply. But this situation continued until 2016 and suddenly changed.
Abstract of real estate market sectors in Wuhou District
At the end of 2015, China Railway Construction Corporation successively acquired two plots of land in Shunjiang, and developers who acquired land in Wuhou District began to accelerate.
Since 2016, projects such as China Railway Construction·Xipai City, Blu-ray·Yongjinshijia, Sunshine City·Tanfu have attracted attention. In addition to the Red Archway, Wuhou New City has begun to rise, and Wuhou District has finally returned to the mainstream real estate market in Chengdu.
In addition to the overall market recovery and improvement of the home court, this is closely related to the location and new industrial planning of Wuhou District.
conforms to Chengdu's development model of "dual-core resonance and multi-point support". Gaopan, Hongpailou and Shoes all form business districts with concentrated industries, large scale, and complementary upstream and downstream respectively. Functional areas represented by Wuhou New City have laid a foundation for "transformation from industrial parks from a single production park economy to a multi-functional urban economy such as production service consumption", and the development of modern industries is particularly gratifying.
Official data shows that in 2016, the regional GDP of Wuhou District reached 86 billion yuan, an increase of 55.3% over 2011. The added value of the modern industry "3 dominant + 1 feature" accounts for more than 80% of GDP. The trend of clustering and development of pillar industries such as modern finance, commerce, electronic information, cultural and tourism has been further formed. Obviously, Wuhou District has transformed from a extensive "local tycoon" model to a "youth entrepreneur" dominated by modern technology, and the regional appearance has been completely renewed.
Industrial cluster "three zones and one belt"
Per capita GDP will double in five years compared with 2015
In July 2017, the layout of 66 Chengdu key industrial parks (aggregation areas) was announced in the "Chengdu Industrial Development White Paper", including 3 located in Wuhou District, namely " Renmin South Road Cultural and Creative Financial Cluster", "Hongpailou Modern Business and Trade Cluster", and "Wuhou New City E-commerce Cluster".
Then, in the "Wuhou District Industrial Development Map" released by Wuhou in Chengdu, it was clearly stated that the "three districts and one belt" functional layout was formed around these three industrial clusters.
Wuhou District’s “three districts and one belt” layout
Focus on three functional areas dominated by industries. Wuhou District plans to implement the three leading industries of “cultural creative industry”, “big health industry”, and “financial e-commerce and other modern business and trade industries” based on the existing industrial development pattern, economic radiation of colleges and universities, and the location of cultural resources will be implemented one by one. It has clarified the future development model and key projects of each functional area, and will continue to optimize the spatial layout and business format selection of the business service industry.
In the next five years, Wuhou District's main goals are: compared with 2015, the per capita GDP will double to US$22,000, with an average annual growth of 10%; the general public budget revenue will double to RMB12 billion, with an average annual growth of 13%; the added value of the service industry will double to RMB120 billion, with an average annual growth of 10%; the per capita disposable income of urban residents will double to RMB70,000, with an average annual growth of 11%; the output value of high-tech industries will double to RMB38 billion, with an average annual growth of 11%.
Hongpailou Modern Business and Trade Cluster:
The turnaround in the old urban area
Hongpailou Modern Business and Trade Cluster Key Industry Layout
Above mentioned, the Hongpailou area has always been favored by developers because the area covers the mature residential areas of old Chengdu - inside and outside Shuangnan. Ito Yokado and Longhu Jinnan Tianjie have been connected into pieces, complementing the scattered community business of Lao Shuangnan, and the living atmosphere is very strong; since its opening, COFCO· Joy City has quickly filled the commercial gap in the region and is preparing to position family consumption to make a way out in the fiercely competitive Chengdu commercial market. With the vigorous construction of the subway, the development prospects of the Red Palais seem to be extremely advantageous in terms of planning.
The future Hongpailou business district will continue to rely on projects such as Joy City, Dahecang , Ito Yokado, Longhu Jinnan Tianjie, etc., focusing on the development of large-scale subway commercial, air-side business, and experiential block commerce, and guiding the integration and adjustment of commercial brands in the interval. It is expected that by 2021, Wuhou District will achieve a total retail sales of consumer goods exceeding 100 billion yuan, and introduce more than 50 well-known domestic professional service institutions.
Wuhou New City E-commerce Cluster Zone:
The upstart who quickly opened up the situation with leading enterprises such as JD.com
Wuhou New City E-commerce Cluster Zone Key Industrial Project Layout
Starting from 2016, it is Wuhou New City that brought Wuhou District back to the mainstream market vision. The above-mentioned mid-to-high-end residential projects such as Xipai City, Tanfu, and Yongjinshijia are all located in Wuhou New City. In terms of the land market, the four plots of land sold in Wuhou New City in 2017 attracted many brand developers to compete. Although Wuhou New City did not start early, it is different from old areas such as Cuqiao and Jinhua that face relatively messy historical problems. Western Zhigu , Western Cultural and Creative Headquarters·Zhiguhui, and women's shoe theme professional business districts have risen one after another, and their development status and momentum are significantly ahead of other functional areas in Chengdu.
Western Zhigu, with a total investment of 3.02 billion yuan, has attracted more than 320 well-known companies including JD Group's Southwest Headquarters and China Mobile Research Institute. In the future, it will also actively introduce Suning Yunshang, Xigoubao, Mogujie, Yibang Power, etc. The current production of women's shoes in "Women's Shoes Theme Professional Business District" accounts for more than 80% of Chengdu, and well-known shoe companies such as Belle and Spider King have been introduced to establish regional headquarters.
Renmin Road Cultural and Creative Financial Cluster Area:
4 The extreme core of the major functions simultaneously drives the three leading industries
Renmin Road Cultural and Creative Financial Cluster Area Key industries layout
Wuhou District’s three leading industries, finance, cultural and creative industries, and big health are all laid out in Renmin South Road Cultural and Creative Financial Cluster Area. It can be said that Renmin South Road Cultural and Creative Financial Cluster Area is the top priority of Wuhou District’s industrial development, and there are the most key projects in the region.
The Three Kingdoms cultural core area with Wuhou Temple as the core, the health and medical core area with West China Hospital as the core, as well as the music creative core area with Sichuan Yin as the core, and the science and technology research and development core area with Sichuan University (Mozi Bridge) as the core, are all located on both sides of Renmin South Road. Not only is the industrial foundation consolidated, but it has been attracting much attention since its special geographical location, and its regional image has always been the cover of Chengdu. In addition, with the strong support of policies, the development of the Cultural and Creative Finance Headquarters District is particularly eye-catching.
The supply of small plots of Hongpailou relies entirely on "old renovation"
Wuhou New City has more than 6,000 mu of continuous land reserves in Wuhou New City, Xiaoaoao, the whole district, which has been sorted out in the main land supply situation in Wuhou District in the past three years, which shows that Shunjiang, which belongs to the Wuhou New City e-commerce cluster area, is the main land supply area. From 2014 to the present, 22 new land supply, accounting for about 50% of the total number of supply in Wuhou District. Secondly, the five major gardens, internal and external double Nan and Hongpailou sections belonging to the Hongpailou modern business and trade cluster area have added 19 new land supply since 2014, accounting for about 44% of the total supply in Wuhou District. Renmin South Road Science and Technology Business District only supplies two land plots in Sichuan Yin and West China , and both are commercial land.
2014 to the present, the number of new land supply in various sectors of Wuhou District (including land that failed to be auctioned and suspended for some reason)
2017 As of now, the land transactions of Wuhou New City and Hongpailou auctions can be seen:
2017 As of now, among the 12 plots of land that are openly auctioned in Wuhou District, 4 of the 5 auction plots are located in Wuhou New City, and except for one commercial plot acquired by Longhu, the floor price of the other three residential land is higher than 12,000 yuan/square meter.
In the Hongpailou Modern Business and Trade Gathering Area where Waishuangnan is located, only one residential and commercial land of about 16 acres was sold in 2017. In the end, Dongyuan won the floor land price of 17,200 yuan/square meter. This price is the highest floor land price sold in Chengdu so far in 2017.
Wuhou New City can be used for land distribution
Obviously, under the "three districts and one belt" pattern of Wuhou District, Wuhou New City has advanced and is on par with Red Pailou, becoming a region that Wuhou District attracts much attention from developers, especially in the Shunjiang and Waishunan sections. Land prices have been rising repeatedly and still feel "supply in short supply".
Wuhou New City will have more than 6,000 mu of land resources in the future, of which 2,423.2 mu of commercial land can be sold, mainly distributed in the Tiefo, Qili, Shuangfeng and Jitou areas. The land nature includes industrial, commercial, residential land, etc., and the new supply plots are continuous, providing very high-quality support for the integrated development of industry and city. It is expected that more than 400 mu of new supply will be listed in the past year.
Compared with Wuhou New City, the scarcity of the main urban area of Hongpailou is obviously more prominent. It is the only scarce land supply left on the second ring road of the southwest of the main city, but the supply is obviously insufficient. Since 2014, most of the land sold around Hongpailou is about 10 mu, almost no more than 50 mu.
In 2017, in addition to the auction plots, there were three other listed land plots that were all used for service facilities. Obviously, since the area involves many demolition and old renovation projects, the land supply is still relatively slow in a short period of time. However, with the upgrading of the regional appearance, the title of "Land King Processing Factory" of Hongpailou is not difficult to maintain, especially in the case of continuous optimization of the industry. Once the land with residential attributes is released, it will still become the focus of real estate companies' competition.
The land supply of Renmin South Road is even scarce compared to Red Pailou. The last public bidding and auction in the area was 17 acres of commercial land at No. 24, Section 3 of Renmin South Road. Lanrun won the floor price of 15,600 yuan/square meter, second only to the Chunxi Road commercial land that Lanrun also won.In 2017, the commercial land for the listed Sichuan Audio sector was suspended for some reason.
and Hongpailou can only provide similar supply of residential land through demolition and old renovation. Residential land will hardly appear in the future when Renmin South Road, which has been out of supply for two years. But even so, as long as there is land, it will definitely be "crazy robbery".
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