The annual Halloween is coming soon,
For "there is no festival, but the festival is still necessary". For major brands,
will naturally not miss this opportunity to take advantage of the opportunity to market.
All kinds of imaginative "ghost ideas" are emerging one after another!
▼▼▼
@ Pepsi VS Coca-Cola
Pepsi 1 Pepsi 1 Apply for the game:
We wish you a scary Halloween!
Coca-Cola beautiful strikeback:
Everybody wants to be a hero!
wants to be a hero!
@Oreo
trolls if you don't give Oreo!
@60 Security Guard
cures all "ghost" problems
@Luofei
Tonight, I will catch all the ghosts in one go!
@Dures
The most unpopular trick-treat tonight
Want to trick-treat? It's impossible!
@Okamoto
Only the child wants to eat sugar
I just want to eat you
go out and go to fool around, why not go home to eat sugar
@Anal Thai
Be careful behind you!
@Natural Hall
How can fairy bright eyes turn black? ! There must be "insider" around his eyes!
@Haier
Tell a ghost story, and your account balance will be zeroed in a while!
@Vatti
Halloween costumes, you can pretend, I can pretend more!
@FAW Mazda
oh~ Guess who I am~
@ McDonald's
Tell a ghost story in one sentence
@Lelecha
@Jeep
copy poster creative ideas summary:
1. Starting from Halloween keywords
combined with Halloween exclusive elements/keywords, such as: pumpkin, carriage, broom, candy, mask, scream, ghost, castle... and so on. When designing posters, make full use of these elements to create a festive atmosphere.
2. Use the proverb
On Halloween night, children will wear masks, collect candies from door to door, and shout "Trouble or treat if you don't give me candy". You can borrow this proverb and replace "sugar" with a certain product.
3. Combining the brand/product characteristics, digging out value points
First consider the brand's own industry and tone, is it serious? Lively? Humorous? You can combine your own products and ghost elements to explore brand value points that are in line with Halloween, and describe them in a life-like manner, so as to create customers' understanding of product functions or yearning for a better life.
4. Visual quasi-physicalization
can put products on the coat of a little ghost, and the images of "cowards", "stingy ghosts" and "childish ghosts" are vividly displayed on paper, full of Halloween feels.