In Jin Yong 's martial arts novels, the leader of the martial arts world is usually not the most powerful martial arts, but who lives longer than others. The so-called "the remaining ones are the king."
The same is true in the business world. In the face of the cold winter of the real estate industry, how can we live longer?
Vanke 's answer is "save food and waste".
On November 17, it was rumored that Vanke internally released "Initiative on "save food and reduce food" and create a "wartime atmosphere" at the headquarters of Vanke Group."
This initiative was not sudden. At the "2021 Business Exchange Conference" not long ago, Yu Liang repeatedly stated that should "cherish money" and "make small money" and survive the pain period of the industry.
From the proposal of the "Silver Age" in 2012, to the "living" in 2018, to the "save food and food", Vanke's actions have always been the weather vane of the industry.
As soon as this article was released, it caused heated discussion in the industry.
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1 Live is more important than anything else
The core of this initiative of Vanke is to create an acceptable and perceptible wartime atmosphere , that is, transforms the inertial way of thinking in the golden age and subtracts actions and expenses that do not generate value.
In this file with about 3000 words, "reduction" and "subtraction" appeared 11 times, and "cost-performance ratio" appeared 3 times.
From this we can see that Vanke is not just empty slogans, but doing it with action.
According to Vanke employees' feedback, some areas are currently implementing the requirements of the initiative, such as booking tickets in advance to reduce ticket purchase costs, adjusting room temperature according to weather temperature, turning off the lights when people walk.
At the same time, Vanke also proposed to refuse unnecessary pickups, banquets or souvenirs, and eliminate the production of one-time conference supplies including notebooks, cultural shirts, and other such as.
In a nutshell, it means spend less money and do more things, spend one time doing more things.
According to the third quarter report, Vanke's debt ratio is only 31.9%, and medium- and long-term debt accounts for more than 70%. The cash in hand is enough to cover 's short-term liabilities .
Some colleagues sighed : "Even Vanke has tightened his belt and lived a life, which shows the lives of other real estate companies."
There is also a piece of Party B being "scared to tears". Party A's life is so difficult, and Party B has no idea where to go. In its initiative, Vanke clearly pointed out that "the responsibilities and work of its own position must not be completed by partners or suppliers" and "evaluate the necessity of outsourcing business in the work, and complete the matters within its ability."
Real estate Updated and downstream lip loss and teeth cold . Now no one has a good life.
However, after the initiative was issued, some people praised Vanke as the "conscience of the industry."
For employees, overcomes difficulties together much better than optimizing layoffs.
Vanke also proposed at the end of the initiative that attention should be paid to the cleverness of the promotion channels and methods, and avoid bringing pessimism to employees or being PUA.
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is not the first time "save food and food"
Real estate companies want to survive the cold winter, either open source or reduce expenses.
As for the current environment, many real estate companies' debts have reached the repayment threshold, but financing is not smooth, sales are difficult to recover, and they are in a liquidity crisis.
htmlOn November 3, data released by Vanke showed that the cumulative contract sales area from January to October was 32.045 million square meters, a year-on-year decrease of 11.76% ; the contract sales amount was 521.07 billion yuan, a year-on-year decrease of 4.
1 month, Vanke achieved contract sales of 41.95 billion yuan, a year-on-year decrease of 19.7%.
Given that open source is more difficult than going to the sky, the only choice left for real estate companies is to strictly monitor internal control.
In fact, This is not the first time Vanke proposes to "save money and reduce food".
In 2008, the domestic real estate market was sluggish, and the international financial tsunami hit.
The most dangerous time, Vanke only had single-digit trading volume for several days, and its capital chain was extremely tight.
Since then, Vanke has begun to consciously "control costs" , only sending employees a ballpoint refill, requiring them to bring their own water cups during meetings, and even the flowers on Yu Liang's table were removed.
Vanke also links the bonus of headquarters employees to the group's management expenses. If it cannot be achieved, the bonus of headquarters will be deducted.
However, the current environment is very different from 13 years ago.
Now, Real estate has long bid farewell to the first half of easy money making, and the three red lines have become the tight curse on the heads of real estate companies.
Stable land prices, housing prices, expectations, and curb the tendency of real estate financialization and bubble formation.
In this case, keeping remains sober and reducing costs and improving efficiency has become a compulsory course for every real estate company.
Vanke has taken the lead and has become the "leader" of the industry again.
plus Wanwu Cloud is about to go public, which is expected to supplement Vanke's considerable liquidity.
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Who can survive the winter? Who is the king?
Some media asked Yu Liang: "What should I do if the industry is in winter?"
He replied: "Wear down jackets when winter comes, and down jackets are all very good now."
Improve efficiency and save money, which is Vanke's down jackets for winter.
When the industry situation is good, the business development speed is fast, and compilation is often not a problem. "Hand-off boss" and "Second Setter" also have room for survival.
Now the market is getting colder, More and more real estate companies are beginning to pay attention to human efficiency and demand dividends from management.
Take this year's interim report. Real estate companies with low management expense rates can achieve 1.3%, while some real estate companies have as high as 7.7%.
What is this concept?
To give a simple example, it is also a sales scale of 100 billion yuan, and the profit gap generated by 1.3% and 7.7% is 6.4 billion yuan. This money can originally become the profit in the boss's pocket.
Therefore, all real estate companies are thinking about how to do the most work with the least people.
This also reminds real estate practitioners that when we work, we cannot just stay at the execution level of simply "doing", but be responsible for the results. continues to explore the "profit points" in our work.
Shakespeare once said: "Those who can truly grasp wealth are never speculators, but who choose accurately and firmly in the storm." The same is true for enterprises, all greatness is achieved. The best way to survive winter is to learn to get along with winter and practice your internal skills while winter is to take advantage of it.
After all, the development of an enterprise will inevitably go through difficulties and obstacles.
Only real estate companies that grasp the changing trends of the industry and survive through the economic cycle can truly be proud of the world.
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