Friends who are once familiar with us have come to the business relationship of painting again. The person is still the same person as before, but there is a new business atmosphere and business experience in him. From his passionate eyes, we always feel like there is endless business opportunities. He is known as the "Zhang Sanfeng" in the water-based paint industry. His water-based paint story, his legendary experience, his unique perspective, etc. can always make people shine. He is our old friend, Mr. Zhang Taiping.
Chairman of Foshan Mianmian Jiashui Paint Industry Co., Ltd.
In the conversation with Mr. Zhang, Tucao's business feelings couldn't help but sigh. Mr. Zhang not only revealed some industry secrets, but also put forward his own unique understanding of the current situation of the industry. From the perspective of industry status, the popularity of water-based paint has long been overshadowed by the popular art paint . The popularity of water-based paint in the market has long been completed, and the industry has become more popular and the market has entered a fierce stage of stock competition.
Chapter 0 always mentioned that the popularization of water-based paint has indeed been completed, but its popularity in the market is far from being completed, especially in the field of water-based furniture paint. Mr. Zhang bluntly stated that the supply of water-based industrial paint in the market accounts for no more than 10%, and the market popularity of water-based industrial paint far exceeds that of water-based furniture paint.
This means that most furniture that is closely related to people's lives still uses traditional oil-based paint. But in the publicity, all furniture factories claim that the paint they use is water-based paint. In fact, the moisture in it is very large. In other words, there is still huge room for improvement in the application of water-based paint in the furniture industry.
At the same time, Mr. Zhang also mentioned that the furniture factory does not want to use water-based paint, but that there are too many other reasons inside. It will take more time to become popular in the furniture field.
Faced with the inside story mentioned by Mr. Zhang, the painted business situation raises three sharp questions on behalf of consumers. 1, do we have to buy water paint furniture? 2. What’s wrong with buying painted furniture? 3. How to distinguish between water-painted furniture and painted furniture?
In this regard, Mr. Zhang answered: "The country advocates the water-based painting of the furniture industry to promote the development of the entire industrial chain towards a more environmentally friendly direction; secondly, consumers need environmentally friendly furniture, and no one wants to be physically harmed, even a little bit, not a minute; thirdly, furniture factories also want to use water-based paint, but there are many evaluation links and take a long time, which makes furniture factories unwilling to take risks. If you want to distinguish between water-based furniture and paint furniture, the best way is to experience it on site."
In addition, the decoration business also asked some questions about the industrialization of water-based paint, such as water-based paint construction and cost control? Can the effect be guaranteed? In Mr. Zhang's view, the water paint industry is quite mature, and the results can be satisfied with the owner, the construction can be satisfied with the master, and the benefits can be satisfied with the partner. This is what Mr. Zhang has always advocated for "three functions and three effects", namely: ", three functions and three effects are good in all aspects, healthy and environmentally friendly furniture ".
This year, since it is the year of the epidemic, everyone is discussing whether the market environment, financial environment, etc. will have an impact on Mr. Zhang or the industry. Mr. Zhang replied frankly that it does have an impact on himself, and very few people can truly protect themselves. Of course, it is not ruled out that a very small number of experts can seize the opportunity and rise against the trend. From an industry perspective, what is lacking in the market at present is not currency, but non-circulation. The lights are gone, and the confidence on the stage is not visible. Secondly, everyone is talking about how to resolve bubbles. What can be seen is steel and cement, and what cannot be seen is currency symbol . The balance problem of value performance and value exchange. The timeliness of discovering problems, analyzing problems, and then solving problems, need to be thought about and solved. I believe that these balance problems can be solved by financiers, sociologists, political scientists, and mathematicians. As long as you discover, analyze and solve problems with an advanced and keen eye, you will first foresee and encounter them. The paragraph of
is quite profound.In the view of the decoration business situation, Mr. Zhang's meaning is roughly that the problem of is not the market recession, but the problem of demand being suppressed. We should pay more attention to the product value we can provide, promote product transactions, understand industry trends and discover new business opportunities from the essence of business. As for matters at the general background of society, we will leave it to top experts in various fields to solve it.
Through the above dialogue with General Zhang, we can understand that water-based paint still has a lot of room for improvement in actual market applications. These improvement spaces mean new market opportunities and are worthwhile to explore by major water paint dealers and manufacturers. Water-based paint is far from being saturated in the market. In the context of the industry, we can still be full of confidence in the future. Once the suppressed market demand is released, it will be a huge wave of business opportunities to get rich!
