China Daily, November 5th. Today, the 4th China International Import Expo officially kicked off at the National Convention and Exhibition Center (Shanghai). Last year, the CIIE opened the sports goods and event section for the first time. The NBA also made its debut at the CIIE last year. The NBA booth located in the center covers an area of 800 square meters and is the largest exhibition area of the sector. With its colorful interactive games and unique booth activities, the NBA booth attracted many participants to visit and experience during the CIIE last year.
This year is the second time the NBA has participated in the CIIE. Compared with last year, the NBA's booth has been further upgraded this year, bringing the audience a lot of viewable and playable content. The booth introduces the NBA League’s 75-year development history through video materials, and introduces NBA’s business development in China, NBA care actions, NBA youth basketball development and other content in many aspects. At the same time, a variety of interactive entertainment content is also arranged, allowing viewers to experience the fun of basketball in all aspects and at multiple levels.
In the exhibition on the first day of the CIIE today, the NBA booth attracted visitors and media friends from all over the country to visit and interact. Everyone experienced the charm brought by the combination of sports and technology at the NBA booth, and learned about the important role played by basketball and basketball culture in life.
Hall of Honor
The Hall of Honor located in the center of the NBA booth exhibits many exhibits brought by the NBA to this CIIE, including the NBA championship trophy Larry O'Brien Cup, and the replica of the championship ring of the 2008 NBA championship Boston Celtics Big Three. In addition, there are four precious autographed jerseys from stars, Kobe Bryant's signature jerseys when attending the groundbreaking ceremony of the NBA basketball training center in Haikou, the jerseys when Stephen Curry and Dirk Nowitzki signed for fans when participating in the NBA Chinese Games, and the signature jerseys when Giannis Antetokounmpo participated in the filming of the NBA New Year's New Year advertisements. These precious jerseys have allowed visitors to pick up their mobile phones to take photos as a souvenir, and these jerseys are also witnesses of the NBA's history in China for more than 40 years.
This area is also full of photos and video materials. In addition to providing the audience with a richer background story introduction to exhibits, it will also show you every bit of the NBA in China. On the floor of the Hall of Honor, a long list of screens will be used to form a "road to honor" to show the development history of the NBA over the past 75 years.
Immersive Basketball Experience Park
This area is a 360-degree immersive basketball experience park where viewers can participate in NBA's carefully designed basketball games on IMAX giant screen scenes and LED floors. Today, many basketball enthusiasts were welcomed to visit and interact with each other. Everyone showed off their skills on this cool court. In addition, fans who like to play electronic games competed in the e-sports area. Whether you are a basketball expert or a novice, there is your basketball fun here.
NBA locker room
NBA restores the appearance of the locker room in the NBA court as much as possible in this area, allowing the audience to feel the authentic NBA experience in this area, sit in the players' "dressing room" and understand how they look after the game.
Superstars show and holographic projection
In this interactive photo experience, we asked the players to record some playing movements in the United States in advance. The audience can choose the corresponding players and movements to "compet in the same frame" and take photos as a souvenir.
NBA Store
NBA Store area presents the NBA franchise product ecosystem from a three-dimensional, comprehensive and intuitive perspective, as well as the NBA online and offline retail format built on NBA franchise products. This area shows the rich diversity of NBA franchise products, covering the diverse life scenes on and off the fans. At the same time, the area also condenses and replicas NBA flagship stores distributed in major cities in China, bringing immersive and multi-level interaction and shopping experience to the experiencers.
WilsonWilsonWilwinBall Wall Introduction
This seasonWilsonWilwin has once again become the official NBA game ball for the official NBA game
The century-old sports brand WilsonWilwin was born in Chicago. Since the 2021-22 season, he has once again become an official NBA partner and an official NBA game ball for the official NBA game ball. The core area in the middle of the ball wall is Wilson's three core NBA series: Authentic, Forge and DRV.Both laps outside the wall are Wilson NBA basketball series.
Magic window
Fans can use technological means to change into NBA team jerseys in this area and wear their home team jerseys to get a check-in photo. This magic window has also attracted the interaction of many fans today. No matter what clothes you are wearing, you can find your home team immediately, change into an NBA jersey, and prepare to "go on the court".
NBA Anime Corner
NBA displays the anime work "Brave Forward" produced by NBA China in this area. It is a basketball anime created specifically for fans of the NBA Z era. It combines multiple elements such as campus inspiration, passionate basketball, sports trends, etc., and uses basketball as the main line to demonstrate the positive energy, team spirit and the spirit of unremitting pursuit of dreams contained in NBA games in campus life.
NBA Care Action
Walk into the NBA Care Action channel, the three-dimensional stadium picture on the wall takes the audience to the stadium donated by the NBA Care Action in various parts of China. Through the interactive display on the wall, the audience can learn about the unchanging original intention of the NBA's care action in the past and give back to the society with practical actions.
Since 2004, the NBA Care Action has been committed to supporting education and comprehensive development in rural and remote areas, caring for vulnerable groups, promoting the healthy growth of young people and promoting the healthy life of the community through colorful sports activities, and actively promoting cultural exchange activities and supporting post-disaster reconstruction.
On October 17 this year, the "Diplomatic Assistance • Dream of Yunnan: The Donation Ceremony of Daping Middle School in Malipo County" hosted and actively promoted by the Chinese Ministry of Foreign Affairs and the China Public Diplomacy Association, and was held as scheduled on the brand new basketball court of Daping Middle School in Malipo County, Yunnan Province. The NBA and Malipo were connected by basketball. Previously, the NBA had come to Malipo and filmed a documentary around Luo Xiangjian, the "Yunnan One-Legged Basketball Fighter".
NBA China has been committed to helping rural revitalization. The NBA Care Action has traveled to many remote areas over the years, providing children there with sports equipment, sports classes, epidemic prevention materials, etc. During this year's NBA 3X event, not only were there thousands of teams and thousands of basketball enthusiasts participating, but many young people also invited to participate in the NBA care activities. They trained with professional basketball players and enriched their lives outside of learning.
Basketball is a bridge. NBA Care Action hopes to allow more children in remote areas to experience the fun of sports through the charm of basketball.
