acquired most of 21st Century Fox’s entertainment assets for $71.3 billion, Disney will rename some of the company’s film divisions, including 20th Century Fox Pictures and Fox Searchlight. The "Fox" logo in both departments will be removed.
Disney's move also made many media lament-Foss is dead!
According to news from the famous American film and television news media "Hollywood Report", Disney will remove the "Fox" logo from "20th Century Fox Pictures" and "Fox Searchlight Company" and rename these two departments to "20 Century Pictures" and "Searchlight Pictures". The new logo of "Searchlight Pictures" after the name change of
will appear for the first time in the TV trailer of the movie "Going Down", a comedy starring Will Ferrell and Julia Louis-Drifas. It will be released on February 14 this year. The new logo of
"20th Century Pictures" will appear in the opening of the new version of "Call of the Wild". This adventure film starring Harrison Ford and Karen Gillan will be released on February 21 this year. . According to a report from "Variety" magazine, the logos of 20th Century Films and Searchlight Films after the renaming will not change, but only the "Fox" characters are removed.
20th Century Fox Pictures has released many classic movies that are loved by audiences all over the world, including "Avatar", "Titanic", "Home Alone", "Die Hard", "Star Wars: A New Hope" , "Alien" and "Rise of the Apes" etc. Fox Searchlight Pictures has also released many classic films, including "Slumdog Millionaire", "Twelve Years as a Slave", "Birdman", "The Shape of Water", "Black Swan", "The Tree of Life" , "Three Billboards" and "Beloved" etc.
The name "20th Century Fox Pictures" has a history of 85 years. -In 1935, after the merger of 20th Century Pictures and Fox Pictures, it was officially renamed "20th Century Fox Pictures". The "Fox Searchlight Company" was founded in 1994 by former Fox Pictures CEO Thomas Rothman, and it has a history of 26 years.
has been established for more than 80 years, "20th Century Fox Pictures" disappeared in the long river of history, which is somewhat frustrating and lonely, but for Disney, this is a very necessary move, because this company is deeply involved. Knowing the importance of brand advantage means that history will only hinder the development of the brand, so for them, the best way is to delete the "Fox" brand from history.
(text/dudu)
