Natural Ganoderma lucidum cups, paint plates made of hollowing out lotus pod , pomelo cans made of green pomelo repeatedly drying green pomelo ... At the Service Trade Fair, the intangible cultural heritage handicraft exhibits in Guangxi exhibition area were once again Popular by the audience. On September 4, exhibitors at the Guangxi booth of the China International Fair for Trade in Services - Executive Director of Shenzhen Weisun Group Guangxi Company, and Lao Chuansheng, the sixth generation of intangible cultural heritage inheritor of Guilin lacquerware, came to Beijing News Qianlong.com 2022 During the interview room of the China International Trade Fair, celebrity exhibits were brought to the scene and the exhibition stories were told.
September 4, during the Service Trade Fair, Han Wei (right) and Lao Chuansheng walked into the interview room of the 2022 Service Trade Fair in Beijing Qianlong.com, brought celebrity exhibits to the scene and told the stories of participating in the exhibition. Photo by Chen Lin, reporter of Beijing News
Guilin pomelo cans become celebrity exhibits on the Guangxi booth
The exhibits brought into the interview room this time were all Guilin natural tire lacquerware. The cup made of natural Ganoderma lucidum also retains the original texture and shape of Ganoderma lucidum on the outside, and uses lacquer on the inside. According to Lao Chuansheng, lacquer is also called raw paint . It is not the paint you usually see, but the pure natural paint cut from the sapphire tree. There are also tableware and wine utensils made of bamboo . The wine divider uses a paint wiping process, that is, after the raw paint is brushed, the excess paint is wiped off with a tissue or cotton cloth, leaving only one layer of paint, and through two or three Wipe it ten times and repeatedly to achieve the required brightness. The products made in this way can fully express the texture of the bamboo.
These handicrafts are all handmade and are naturally expensive. Take a set of tea sets brought to the interview room as an example. The price of 6 small wine glasses and a wine splitter is more than 2,000 yuan.
also brought to the scene with a black container that looks like lotus leaves but is only the size of a lotus pod. Lao Chuansheng introduced that this is actually made of lotus pods. "Cut off the excess part of the lotus pod and paint it inside." Lao Chuansheng said that the lotus pod is loose and has many textures and wrinkles. It is very difficult to make it as smooth as paint. It takes more than 300 layers of paint alone, and there are also processes such as scraping. "It takes more than half a year to make such a container."
Various finely crafted lacquerware products exhibited on the Guangxi booth of the China International Fair for Trade in Services. Photo by Chen Lin, reporter of Beijing News
, but the most popular one on the Guangxi booth of the China International Fair for Trade in Services is the handmade green pomelo tea box, also known as Guilin pomelo jar. After repeated drying of Guilin's Shatian pomelo , polishing and grinding, then shaping, and making an tea can , which retains the fragrance of grapefruit. People who love tea mostly use pomelo cans to store osmanthus and jasmine. , Pu'er , etc., after a long time of releasing, the fragrance of pomelo is added to the tea. The making of pomelo jars is also a traditional handicraft handed down from the Ming Dynasty. It is now an intangible cultural heritage of at the Guangxi Zhuang Autonomous Region level.
Last year, nearly 20,000 yuan was sold on the first day of the public open day last year.
It is understood that this year is the second time that Han Wei brought Guilin lacquerware inheritors to participate in the Service Trade Fair. On the first day of public opening day last year, they sold nearly 20,000 yuan. "The platform of the China International Trade Fair for Services is indeed unlimited business opportunities," said Han Wei.
At the Service Trade Fair last year, the reporter saw at the Guangxi booth that the site was decorated in an antique small tea room, which was very eye-catching. Han Wei introduced that they participated in the Service Trade Fair for the first time last year, "the first time they met directly with guests in Beijing, and their popularity exceeded our expectations."
There are also many interesting things happening at the Service Trade Fair. Han Wei introduced that once a couple came to the booth, both of whom were about 60 years old. Women like tea pots made of green pomelo very much, while men can’t put down the wine utensils on the booth. But in the end, the lady bought two tea pots and went back. The man stood aside, but he wanted to speak but stopped, so he had to leave reluctantly.
On the Guangxi booth of the China International Fair for Trade in Services, handmade green pomelo tea boxes (Guilin pomelo cans) are extremely popular. Photo by Chen Lin, Beijing News reporter
As a result, the lady came alone again in the afternoon. When she arrived at the booth, she directly bought the wine utensils that the man had been looking at for a long time in the morning. "We just guess that men may prefer drinking, but their lovers are very strict. The lady didn't buy it at that time, so she wanted to buy it back quietly to give him a surprise." Han Wei said that such small details made them feel very interesting.At the same time, he also felt that this is the charm brought by intangible cultural heritage, "it can make people nostalgic, can make people look back again, and finally take such an object home for use."
Lao Chuansheng said that intangible cultural heritage is a cultural industry. Just like the products they brought to the FAE, cultural attributes are the first priority. Participating in the Service Trade Fair will not only allow them to face the world with intangible cultural heritage products, but also communicate with companies from other countries and reach cooperation. "The China Trade Fair has brought great inspiration to our career and product innovation."
At the China Trade Fair, Lao Chuansheng also communicated with many audiences. "Many people did not know Guilin lacquerware before, but they knew Japanese lacquerware." Lao Chuansheng said that in recent years, intangible cultural heritage handicraft products have been greatly impacted by the industrial assembly line. Take Guilin lacquerware as an example. The production process is complicated and the cost is high, while the products made with assembly lines are cheap, which once had a great impact on traditional handicrafts. By participating in exhibitions like the China International Fair for Trade in Services and communicating face-to-face with consumers, Guilin lacquerware, including Chinese lacquerware, can be recognized by many people, learn about its history and production craftsmanship, and love it.
Try live streaming to sell goods, and you can sell more than 50,000
Lao Chuansheng said that intangible cultural heritage is also trying to sell goods live streaming to sell goods. In addition to participating in exhibitions like the China International Fair for Trade in Services, the best publicity channel now is the online platform. In the era of big data, their company is also actively promoting live broadcasts and short videos. The live broadcast sales are not bad, such as intangible cultural heritage pomelo can sell more than 50,000 on the live broadcast platform every day. Intangible cultural heritage lacquerware is also available to netizens through the online platform.
The Guangxi booth also has a small tea room. Photo by Chen Lin, reporter of Beijing News,
, and the lacquerware touching the Internet has undoubtedly been affected by the epidemic. Han Wei introduced that they began to promote lacquerware products in 2019 and expanded their products. Unexpectedly, they encountered an epidemic in 2020, which caught them off guard. Guilin is a tourist city, and the number of tourists has decreased significantly due to the impact of the epidemic. "During the epidemic, we also reflected on the crisis, there is opportunity in the crisis, and then we began to try live streaming to sell goods." Han Wei said that in the past, they knew nothing about live streaming, and everyone crossed the river by feeling the stones, and until now they have formed My own live broadcast team has a broader career than before.
He believes that many traditional Chinese cultures eventually become marginalized, mainly because many items such as lacquerware were used by only princes and nobles, and their spread was very limited. "What we need to do now is to let the aesthetics of traditional culture enter the daily lives of ordinary people. So we have relatively high-end artworks and are also developing lacquerware and tableware suitable for the general public consumption. This is our future development direction. Because products that can enter thousands of households are the best products."
Beijing News reporter Chen Lin
Editor Chen Jing proofreads Jia Ning
