yesterday Virgil released a "LV mini -game" in INS, which made the author can't help but challenge for more than half an hour. Not long ago, we have talked about the relationship between young people and games, and Virgil, who is in charge of trendy youth, really uses this game to make a large wave of fans "fall". Although
is not as much as Virgil's fans, as many celebrities rank among the top, their activity and viscosity are extremely high. As a few days ago, a "stolen" incident occurred. Some people in said that Virgil's INS was like the pulse of youth culture. numbers chose to start with it.
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Virgil's ins,
has become the condensing place of "youth culture"?
is different from ordinary celebrities. Virgil, a designer with more than 4 million fans, does not hesitate to " Follow ". Virgil's follows the list with thousand people. you can find that is concerned about youth influences, such as Yu Wenle and so on.
In addition, you can also see many niche brands that you have never noticed , sliding hand, artist, musician, designer, photographer, etc. Even if the opponent's fans are only a few hundred fans, it does not affect the Virgil to keep on . As long as you think about it, can also find that is concerned about the object.
VIRGIL explained, "My follows so many people in because I often look at other people's expression and creation on the platform . I will contact people in various fields to seek various types of cooperation . " "
If it is said Virgil's IG follows the list, which allows you to discover youth "treasures". 's daily daily life is where you know the pioneer young group "touch".
here has the favorite elements that young people's like, such as playing discs, rap, games, sneakers and other elements; as well as the hottest activity of young people in , such as party , limited shops, stadiums, etc.; Favorite characters, such as rapper, brand designer, clothing designer, etc.;
VIRGIL likes to pass information with young people through ig, so Virgil will publish his own ideas and views on this and interact with young people. is wonderful. You can see that many pioneer enthusiasts in are discussed in in the comments to conduct boldly recommended . For them,
, whether it is the IG of the Virgil or the representative brand, it looks like a platform for to express art and creativity. In addition to OW, the LV of injected into fresh blood was even more affirmation in the past in the hearts of young people.
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becomes behind the "youth culture gathering place".
is the ability to sell across several fields. In addition to the high interaction rate of
, young people have more "pay" Virgil's goods. Whenever is on the launch of Virgil, it will always cause fluctuations in the market as soon as possible.
has swept the Crazy of the major sneakers in the past two years, to the recent ATHLETE IN Progress series, and the use of for the track and field shoes, and the new trend of DUNK SB classic shoe type has become an exception. Headline Essence
has brought more obvious changes to Louis Vuitton. Although LV is the top luxury brand with the number one market share before the addition of Virgil, the addition of Virgil has brought a wider trend influence to LV men's clothing.
In the latest report of Gartner L2, LV ranked in the championship in the Chinese luxury brand TOP 10 ranking in China; this year Brandz ’s first half of the luxury brand value of luxury brand value, LV also won the championship. It rose 15%to $ 47.2 billion.In this regard, , generally believes that the positive impact of Virgil Abloh's creativity is indispensable.
He has brought a style change with LV, and finds the common points of the brand and millennial generation. , such as the early Bluetooth headset of HTML, contains freshness and technology, all of which are the characteristics of young people's pursuit.
For the field of sneakers, Virgil Abloh is familiar with it. 9SS push the LV Trainer from with the 90s sneakers as a sacred. In summary,
, now the status of Virgil in the hearts of young people is from the tide, movement field to luxury fields, and we have all found answers.
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was redefined by Virgil.
brought "youth emotion" into the brand. The popularity of
products is not only simple sales capabilities, but also to gather "youth culture". and Virgil's success, the main reason is that his is very good at integrating youth "culture" and "emotion" into products and images.
We can find the appropriate example from Virgil to Louis Vuitton. , such as Virgil, deepen the product design to connect with hip -hop, street culture , and the previous external image :
sliding hand: Blondey L Ucien Clarke
VIRGIL seems to be re -introducing the younger generation of luxury goods for LV The image of consumers: is not pure consumerism, but the "street and luxurious" cool boy image.
From the 2020 show this year, the selected "model" can see its diversity. From sliding hands, rapper to athletes, artists, musicians ...
products, brought brings aboutes. Innovation, technology The integration of culture has captured the hearts of young people. is like the new Cuban chain launched in 19SS, which is the "hip -hop element" you can find in LV.
from Raekwon 1995 Martyr's Album "Only Built 4 Cuban Linx" to skateboarding performance. Cuba Chain has always been a single product in the hearts of young people. Virgil once again brought many young people who love street culture to find A sense of belonging.
In addition, the update of LV on the bag is obviously attractive. Regardless of the orange chain of street elements, or bold and gorgeous transparent materials, or LV bags full of sci -fi, the surprises and expectations with LED screens have gradually gathered the attention of young people.
and 2019 , Louis Vuitton will also open about 100 pop -up stores worldwide with Virgil, 20 more than last year. is outside the store and the network, Louis Vuitton will come into contact with a wider younger generation in this way.
has recently brought an Louis Vuitton autumn and winter men's clothing limited time in Sanlitun, Beijing.
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site inspiration. The theme element of the series- checked control , now walls and grounds are covered with classic black and white plaid, of which white and orange showcases are scattered. Place, creates a fairy tale world visual illusion.
site also reproduced the high difficulty and classic rolling actions of the model Alton Mason through sculpture, making the venue more interesting and vivid.
and this limited -time event shows the clothing, leather goods, accessories, shoes and other products in the 2019 autumn and winter men's series.
shows a variety of bold and loose tailoring on the show, the combination of black and white gray and rainbow -colored, and the combination of coats and sports pants are all moved here to meet the wishes of friends who cannot go to the fashion week show.
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, in addition, includes PRISM Christopher dual dual Shoulder bags, PRISM Pochette Volga handbags, LV Trainer sneakers, and so on.
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. Based on the classic scott storage box, Virgil Abloh is designed with his 3% concept, transparent The box is covered with purple LV classic Monography pattern, which uses metal chain and poly -needle elements to create a very personal style.
is worth punching in whether it is on -site or displayed. Many stars, such as Zhu Yilong , Hou Minghao , Wang Hexuan , have already experienced it.
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who wants to go to , Louis Vuitton Men's time -limited time on July 12, 2019; At the same time, activity Mini Program has also been launched Even friends who cannot come to the scene can also see the style and start a new 19 autumn and winter series.
Limited Time Event Information:
, Beijing Sanlitun Taikouli North District Red Pavilion 07/12 - 08/04; 12-08/02; 10: 00-22: 00
Shanghai Port Hungolong Plaza 1st layer of atrium 07/19; 10: 00-22: 00
Chengdu Ocean East 07/20 -11; TML710: 00-22: 00
Nanjing Deji Plaza The middle hall 07/20-08/11; 10: 00-22: 00
...
If you also want to feel Virgil's "youth culture",
It's time to ask friends to go to the flash shop to check in.
