On May 28, 2022, Super Lotto will celebrate its 15th anniversary. After fifteen years of prosperity, in order to create a better entertainment experience for the majority of lottery buyers and inject new development impetus into the Super Lotto, China Sports Lottery is soliciting brand-new Super Lotto from now until May 6. Brand slogan and brand logo.
The new brand slogan and logo are up to you
This event is based on the theme of "Lotto is not limited, creativity is mine" to open up your colorful imagination and give full play to your talents. Just participate in the event and provide the brand slogan or brand logo. All design works will have a chance to win generous prizes.
Activity link: https://www.lottery.gov.cn/tcnet/dlt/khzj/ldy.html
This creative collection activity will be held from April 2 to May 6, . The Tianjin competition area will carry out preliminary evaluation activities. Participants can visit the Tianjin Sports Lottery website and the Tianjin Sports Lottery service account to learn about event details and participate in the event. It should be noted that each participant can submit the brand slogan and brand logo once, and repeated submissions are not allowed. During the solicitation period, participants can view and modify the submitted content.
Tianjin Sports Lottery will invite experts and media to form a review panel to conduct a preliminary evaluation of the participating works, and will select 5 excellence award winners (including 3 slogans and 2 LOGOs). Each author of the excellence award will receive an IPAD worth 3,000 yuan. Taiwan, there are 10 finalists (including 6 slogans and 4 LOGOs). Each shortlisted author will receive a Bluetooth headset worth 1,000 yuan. Excellent works will also be reported to the Sports Lottery Management Center of the State Sports General Administration for national selection. As a friendly reminder, if you want to participate in the preliminary evaluation of the Tianjin competition area, you must select "Tianjin City" as your location when uploading your work. The final expert jury of
will select 7 winning works and 40 shortlisted works. The author of the winning work will receive an e-commerce card worth 3,000 yuan, and the author of the shortlisted work will receive an e-commerce card worth 1,000 yuan. The prizes are generous and the collection will be recorded. Deadline, don’t miss the time.
Familiar with the rules, it’s time to show off your talents
This solicitation activity has several rules. When submitting, please read the rules first and then create according to the requirements.
1. The solicitation content is divided into "Brand Slogan" and "Brand Logo". Applicants can choose to submit one of the contents, or submit both contents. However, each solicitation content can only be participated once and cannot be submitted repeatedly. The submission content must be Ensure originality. .
2. "Brand Logo" works can be submitted in the form of uploading professional graphic design drawings or hand-drawn drawings, and at the same time, you must attach your own creative description.
3. Applicants can modify their submitted works before the end of the event at 23:59:59 on May 6, 2022, but they cannot be modified after the works enter the selection period.
4. If there are works with the same content in this solicitation, the order of final submission time will be used as the basis, and only the earliest submitted work will be used for selection.
(Follow the "Tianjin Sports Lottery Service Account" to participate in the event)
has standards for selection, and the five major standards must conform to
. The brand slogan and brand logo selection are all based on the brand. Scores are given in five aspects: equity, category association, creative design, ease of understanding and scalability, with a total score of 100 points, as follows:
1. Brand equity (20 points): Creative works must comply with China Sports Lottery’s “Public Welfare, Credibility, and Health” , optimistic and enterprising” brand image.
2. Category association (20 points): Creative works must reflect the characteristics and benefits of the Super Lotto game product itself.
3. Creative design (30 points): Creative works must be simple, beautiful, unique, and highlight the core functions and characteristics of Super Lotto products.
4. Easy to understand (20 points): Creative works must be easy to understand and identify, so that consumers can understand, understand and remember them.
5. Scalable (10 points): Creative works must have a certain degree of plasticity and ductility, and can be applied to different media channels, communication carriers and secondary creative extensions.
Lotto is endless, your creativity is up to you! Looking forward to your participation
On May 28, 2007, Super Lotto was officially launched for sale. With its unique "additional" betting method and game features such as large jackpots, it became the focus of lottery buyers once it was launched. Over the past 15 years, Super Lotto has continuously achieved innovation and breakthroughs, from adjusting game rules to adjusting the ratio of funds, bonuses, and public welfare funds, to redeeming prizes across provinces.
is about to celebrate the 15th birthday of Super Lotto. We sincerely invite you to participate in this creative solicitation activity. As long as you have a big enough brain and ideas, I believe you can design a more creative and public lottery. New brand image! Come and use your imagination to win exciting prizes. We look forward to your participation!
