Tong Han Chuntang was founded in 1783 (the 48th year of Qianlong in the Qing Dynasty). It has a history of more than 230 years. It is a century-old Chinese brand with a long history on Shanghai. Recently, Tong Han Chuntang Chenghuang Temple Store has made a new debut with a wonderful and rich blessing culture, achieving a great change. It is not only a tribute to the traditional Chinese medicine culture inherited by the old pharmacy for 238 years, but also expresses Tong Han Chuntang's ambition and ambition to complete transformation from a century-old pharmacy and create a new concept experience store for traditional Chinese medicine culture.
Walking into Tong Hanchuntang, you can see a drink shop at a glance, and the names of the drinks sold are also very special, such as Poria lily coix seed dew, Nine-curd lotus leaves scrape oil, Ginger juice and longan moisturize the air tea, etc. It turns out that Tong Hanchuntang integrates "health preservation" into the milk tea that young people are passionate about, and has added many medicinal materials with the same origin of medicine and food, such as Poria, coix seed, lotus leaves, etc., and launched a series of Chinese and Western-style health-preserving Chinese medicine milk tea, allowing everyone to enjoy the delicious food while reducing their physical burden. Not only are they popular among young people, but some elderly customers are also very recognized.
Walk a few steps inside, the huge atrium is eye-catching. The design of the atrium is like a huge traditional Chinese pharmacy, with four rings surrounding more than two thousand traditional Chinese medicine drawers. The colors are colorful, and the glass steps in the middle are beautiful, attracting many citizens to take photos here.
With the renewal and transformation of the Miaotong flagship store, the Chinese Medicine Museum on the 3rd floor has also made a new look. Through multimedia interaction, natural native plants (rare and precious medicinal materials), statues, original medicine cutting tools, specimens, allusions, famous Chinese medicine calligraphy and paintings, as well as the "pills, paste, oral preparation equipment, traditional preparation technology, old medicines, old prescriptions, old advertisements, old photos, old historical materials, old furniture, old plaques and other precious historical items of traditional Chinese medicine development and precious historical items that Tong Hanchuntang has inherited for more than 230 years. After the transformation of
, Tong Han Chuntang has created a new drug shop in the digital era by introducing new technological means, allowing consumers to experience different health care methods, break the established traditional impression, and make the health care "tide". For example, the Chinese Medicine Intelligent Experience of the solar terms and health plans in the museum to realize an intelligent interactive experience of traditional Chinese medicine.
In fact, in addition to Tong Han Chuntang, a number of time-honored brands such as Nanxiang Mantou Shop and Songhelou are constantly renewing and upgrading under the strategic empowerment of Yuyuan Shares. As Fosun Happy sector flagship platform, Yuyuan Co., Ltd. has formed multiple industrial clusters such as jewelry fashion, cultural catering, food and beverage, wine industry, traditional Chinese medicine and health, national watches, business and cultural creativity, focusing on creating good products, better helping time-honored brands in innovation in inheritance, interpret classics and tell culture in a popular way, cross the "gaps" with young consumers, and truly regain their youth.
