Taiwan’s baggage shop, love Taiwan through action! I am a big talker who is better with hands than words~ As the old saying goes: All talk and no practice are fake moves; all talk and no practice are stupid moves. Talking and practicing are the real moves. For example, we all know that the leaders of the authorities on the other side of the Taiwan Strait and their party members love to talk about the words "love Taiwan", but just saying the word "love" with red lips and white teeth cannot actually send a message. It can't save the market. In the end, it will just end up with a reputation of being "addicted to talking" and "warring with words."
Once upon a time, Taiwan's tourism industry was highly sought after by mainland tourists and tourists from other regions. They traveled from Taipei to Kaohsiung and Hualien. After seeing Sun Moon Lake and Alishan , they also wanted to go to Taroko... No matter it was beautiful The natural scenery and friendly humanistic features are both refreshing and refreshing. However, I never thought that such a beautiful island would one day taste the "hungry" fruit of tourism...
Today we will take Hualien, one of the "tourist resorts", as an example: before the Spring Festival, a 6.5-magnitude earthquake occurred. As a result, a large number of tourists in Hualien at that time They checked out accommodations and changed their itineraries. The constant aftershocks also made Hualien people who were accustomed to earthquakes feel sad. Some people even chose to stay in the shelter because they did not dare to go home. Unexpectedly, just after the Spring Festival, in the early morning of March 4 At 1:35 minutes and 51 seconds, another earthquake with a magnitude of 4.6 occurred in Hualien. Fortunately, there was no news of casualties from this earthquake as of press time.
In Hualien, more than 80% of employment and economic activities are related to the tourism industry. After the "2·6Hualien Earthquake", Liang Aidi, chairman of the Hualien County Tourist Hotel Business Association, said , a tourist’s one-day stay, transportation, meals, souvenirs, etc. in Hualien cost about more than 4,000 yuan (NT$, the same below). Based on an estimate of 60% of the overall check-out at that time, if Hualien tourism remained in a slump until the summer vacation, It is conservatively estimated that related industries will lose at least 8 billion in output value from February to June this year!
The famous mochi shop in front of Hualien Railway Station was sparsely visited by tourists and seemed quite deserted. (Photo source: Taiwan's "China Times Electronic News")
Now it has been one month since the "2.6 Hualien Earthquake". Although the collapsed buildings and dangerous buildings have been razed one by one, the lives of the residents seem to have gradually returned to normal. , but the fact is that not only the inner pain of Hualien people has not been healed, but also difficult issues such as revitalizing the tourism industry, hardware reconstruction and reinforcement have to be faced. In addition to relying on their own efforts, Hualien people also expect the Taiwan authorities to lend a helping hand.
Taiwan's "China Times Electronic News" also pointed out that currently Hualien's hotel and souvenir businesses are struggling to survive by reducing prices and working overtime. Even the always popular Taroko Park is also affected.: Related to the park Yang Molin, the person in charge, said that the number of visitors to the park in February decreased by about 260,000 compared to the same period last year, a decrease of more than 50%. In addition, even in the Central and South District, which is far away from the earthquake-stricken area, the tourism industry has been in a depression after the earthquake, with only 10-20% occupancy rate. Some industry insiders frankly said that if they continue to lose money, the worst plan is to lay off employees or go out of business, but they They are worried about triggering social problems such as unemployment and population outflow.
In fact, long before the "2·6 Hualien Earthquake", Hualien's tourism industry had entered a "cold winter mode" due to a significant decrease in mainland tourists. In addition, there are now successive disasters, which has a negative impact on the tourism industry. For Hualien and Hualien people who regard tourism as the "economic lifeline", it is undoubtedly worse. In addition, the Huadong area has suffered from transportation inconveniences for many years. Even if people from other counties and cities are determined to come to Hualien for tourism, they will not be able to save Hualien because of this. Worrying about limited Taiwan Railway transportation capacity can only give up the idea.All this has caused many Hualien people to sigh: "Have we been forgotten by (the Taiwanese authorities)?"
Faced with Hualien's "hungry and miserable" tourism situation, do Tsai Ing-wen's authorities really have no remedial measures?
Of course you have to have it! It is reported that the Tourism Bureau of the Ministry of Transportation not only proposed a plan to revitalize Hualien's tourism, but also announced that it would invest tens of millions of yuan in subsidies for accommodation and transportation. However, it was unexpected that both the application method and the upper limit of the subsidy amount were criticized by Hualien's local businesses. ...
As "China Times" said in a commentary article, the local tourism industry is conservatively estimated to have lost nearly 8 billion in output value. The more than 50 million offered by the Taiwan authorities is a drop in the bucket. Besides, this Hualien Sightseeing can’t be saved by just “throwing money”, right? What's more, in addition to accommodation and transportation, the tourism industry includes other industries such as catering and souvenirs. Can these related industries have to fend for themselves?
Li Qiyue, chairman of the China Quality Tourism Development Association, believes that revitalizing tourism is to stimulate consumption and promote more people to visit and spend money in Hualien. It is not just as simple as subsidies.
However, souvenir businesses that are not within the scope of subsidies pointed out that the tourism preferential measures introduced by the Taiwan authorities have limited businesses, especially downstream businesses such as catering, handicrafts, and agricultural products. For this reason, they appealed to the relevant Taiwan authorities. "Travel vouchers" that can only be used in the Hualien area can be sent for emergency relief. Only in this way can the tourism and tourism industry be saved and the industry operators can tide over the difficulties.
Zhang Shanzheng, who serves as the convener of the Hualien Earthquake Disaster Charity Management and Supervision Committee, also believes that the subsidies from the Taiwan authorities should be more flexible, and the use period of the "promotional travel vouchers" should be extended by 1-2 years, when the public resumes their interest in Confidence in Hualien He also suggested that the Hualien County Government should arrange for officials to go sightseeing in Hualien on weekdays to conduct physical examinations and find professional technicians to identify high-rise tourist hotels, so that tourists can know which hotels and B&Bs are safe and provide information to the outside world. Have more confidence; in addition, the business community can also arrange travel activities to Hualien.
I have to say that the above “unofficial” suggestions are much better than the Taiwan authorities’ measures that only involve throwing money. When it comes to people who take action to save Hualien's tourism, it must be the following brother: Recently, there has been a craze of "Old Horseman" on the island!
After leaving office, Ma Ying-jeou took off his suit and put on casual clothes. Wherever he went, he was surrounded by Taiwanese people. After the "2·6 Hualien Earthquake", Ma Ying-jeou expressed through the Internet that Hualien needs not only donations, but also the tourist flow. He will also use action support to prove that Hualien is really safe, and for Hualien The sightseeing is as little as possible.
True to his word, he actually embarked on a "two-day tour" of Hualien on March 3. By coincidence, he caught up with the 4.6-magnitude earthquake, but "Old Ma" didn't seem to care. means not at all Feeling the earthquake in the early morning, he said that he slept better all night than in Taipei, and then emphasized that "Hualien is safe and Hualien is still very beautiful." Later, in an exclusive interview with Taiwan media, Ma Ying-jeou expressed his support for the people of Hualien: "In flower When Hualien is facing the most difficult time due to natural disasters, we are all Hualien people. I am not just talking in vain. I have come by myself. I will not come just once, but several times. I am not just staying there for a few days to eat. We only spend a few meals to drive the economic development of Hualien, but we hope that friends from other areas can also join in so that Hualien can return to its former glory as soon as possible. "
You asked "Brother Ma" whether this trick will work? Anyway, it seems that the Tsai administration's approach to offering subsidies has been recognized by more Taiwanese people. Not to mention that many tourists followed his itinerary to visit Hualien. Even netizens praised his practical actions, saying Although he has resigned, he has never forgotten his thoughts about the victims and is "Taiwan's best official."
As for the so-called "no comparison, no harm", Taiwanese netizens praised "Old Ma" but also did not forget to "step on Tsai hard", and their words were sharp enough!
The very important purpose of the existence of rulers is to make the people live and work in peace and contentment. Only by listening to the people's voice can we know the public opinion, and only by knowing the public opinion can we serve the people better. But now the Tsai Ing-wen administration, which is "covering its ears", ignores the people's voice and makes people's lives miserable. Various promises such as “developing all our efforts to promote tourism and make policies closer to the industry” now seem to be not only just flattering words, but also extremely ironic!
Statement: This article is a work contributed by the "Taiwan Baggage Shop" team. The content is the author's personal opinion and has nothing to do with China Taiwan Network.
