Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i

2024/12/1923:10:34 hotcomm 1705
Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNewsLast month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNewsLast month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNewsLast month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

Fu Xiaoping discussed jasmine tea production techniques with her father. (Photo provided by the interviewee)

Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

flower screening process

Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

production skills display

Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

tea art skills competition

Last month, the Global Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. President Xi Jinping sent a congratulatory letter to the conference. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage is the common responsibility of mankind.

As of now, our province has 3 globally important agricultural cultural heritages, including "Fuzhou Jasmine and Tea Culture System" (tied with Zhejiang Province for first place in the country) and 5 China's important agricultural cultural heritages.

Although they are both heritage sites recognized by United Nations relevant agencies, the Globally Important Agricultural Cultural Heritage is far less well-known than the World Natural Heritage, World Cultural Heritage , etc. The protection of agricultural cultural heritage is an era issue worthy of further study.

Asking when the fragrance of flowers begins

html In August, in more than 200 acres of jasmine fields along the Difenjiang River in Fuzhou, flower farmers wore bamboo hats and carried fish baskets, carefully picking buds from the branches. They must rush to the nearby processing factory before sunset to meet the eagerly awaited tea leaves.

This is the most representative jasmine producing area in Fuzhou and the raw material base of Chunlun Group, a leading local tea company. Surrounded by the fragrance of flowers, Fu Xiaoping, the 32-year-old vice president of Chunlun Group, talked about the historical origins of Fuzhou Jasmine Tea with great interest.

Jasmine is one of the four sacred flowers of Buddhism. As early as 2,200 years ago, jasmine was introduced to Fuzhou, a Buddhist country in the southeast, from abroad along with Buddhism, and Fuzhou gradually became the capital of jasmine.

The combination of jasmine and tea began in the Song Dynasty . At that time, with the popularity of aromatherapy, Chinese medicine had a full understanding of the health-care effects of tea and jasmine, and the technology of making jasmine tea emerged in Fuzhou.

"The mouth of the river near Fujian is home to slaves. I come here to have tea in my free time. A house with earthen walls, wooden fans and blue tiles, and a field of jasmine flowers in front of the door." An ancient ballad tells the story of the past glory of jasmine tea. There are many dignitaries in Beijing who are jasmine tea enthusiasts. After the five-port trade in the late Qing Dynasty, foreign merchants set up foreign banks in Nantai Island, Fuzhou, and jasmine tea was sold well in Europe, America and Southeast Asia.

Fu Xiaoping was born in a jasmine tea family. As early as the eighth year of Xianfeng reign of Emperor Wenzong of the Qing Dynasty (1858), Fu Xiaoping's ancestors started making jasmine tea in the city gate area of ​​the southern suburbs of Fuzhou. She is already the seventh generation.

The scent of jasmine has naturally become the most familiar smell to Fu Xiaoping in her childhood. "The fragrance of jasmine flowers is the strongest in the dog days of summer." Fu Xiaoping recalled that when she was a child, she always followed her parents to play in the flower fields. Over time, she also figured out the art of picking flowers: "You can't pick those that bloom, and you have to judge based on experience whether they can bloom that night. Picking must be done at noon, the hottest time of the day. If it's too early, the dew will not disappear, which will affect the fragrance of the flowers. "It's too late to catch up with the night scenting."

The so-called scenting is the process of mixing flowers and tea, using tea base to absorb the fragrance of the flowers, and then re-separating the tea and flowers. This is also the secret of Fuzhou jasmine tea’s “only smelling the fragrance but not seeing the flowers”.

"Traditional jasmine tea uses refined green tea as the tea base. 1 pound of green tea is mixed with 8 taels of jasmine flowers. One scenting takes more than 12 hours. The entire process must accurately control the amount of flowers, flower opening, temperature, moisture, time and other factors. "Fu Xiaoping said that a cup of authentic Fuzhou jasmine tea needs to be scented at least 4 times, and the best jasmine tea even needs 9 times to be scented. It can be imagined that

is hard work. "When I was a child, I woke up in the middle of the night and my parents were not around. My father stayed up late drinking tea in the processing factory, while my mother was cooking noodles in the kitchen, waiting for my father to come home," Fu Xiaoping said.

Jasmine tea condenses the skills and culture passed down from generation to generation, contains the wisdom of harmonious coexistence between man and nature, and provides a source of livelihood for thousands of farmers. In 2013, "Fuzhou Jasmine Planting and Tea Culture System" became one of the first batch of China's important agricultural cultural heritages; the following year, "Fuzhou Jasmine and Tea Culture System" was promoted to our province's first globally important agricultural cultural heritage.

The emergence of the concept of "agricultural cultural heritage" stems from the reflection of modern agriculture from all walks of life.Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNewsLast month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNewsLast month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNewsLast month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

Fu Xiaoping discussed jasmine tea production techniques with her father. (Photo provided by the interviewee)

Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

flower screening process

Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

production skills display

Last month, the Globally Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage i - DayDayNews

tea art skills competition

Last month, the Global Important Agricultural Cultural Heritage Conference was held in Qingtian County, Zhejiang Province. President Xi Jinping sent a congratulatory letter to the conference. He emphasized that mankind has created a splendid agricultural civilization in the long history of history, and protecting agricultural cultural heritage is the common responsibility of mankind.

As of now, our province has 3 globally important agricultural cultural heritages, including "Fuzhou Jasmine and Tea Culture System" (tied with Zhejiang Province for first place in the country) and 5 China's important agricultural cultural heritages.

Although they are both heritage sites recognized by United Nations relevant agencies, the Globally Important Agricultural Cultural Heritage is far less well-known than the World Natural Heritage, World Cultural Heritage , etc. The protection of agricultural cultural heritage is an era issue worthy of further study.

Asking when the fragrance of flowers begins

html In August, in more than 200 acres of jasmine fields along the Difenjiang River in Fuzhou, flower farmers wore bamboo hats and carried fish baskets, carefully picking buds from the branches. They must rush to the nearby processing factory before sunset to meet the eagerly awaited tea leaves.

This is the most representative jasmine producing area in Fuzhou and the raw material base of Chunlun Group, a leading local tea company. Surrounded by the fragrance of flowers, Fu Xiaoping, the 32-year-old vice president of Chunlun Group, talked about the historical origins of Fuzhou Jasmine Tea with great interest.

Jasmine is one of the four sacred flowers of Buddhism. As early as 2,200 years ago, jasmine was introduced to Fuzhou, a Buddhist country in the southeast, from abroad along with Buddhism, and Fuzhou gradually became the capital of jasmine.

The combination of jasmine and tea began in the Song Dynasty . At that time, with the popularity of aromatherapy, Chinese medicine had a full understanding of the health-care effects of tea and jasmine, and the technology of making jasmine tea emerged in Fuzhou.

"The mouth of the river near Fujian is home to slaves. I come here to have tea in my free time. A house with earthen walls, wooden fans and blue tiles, and a field of jasmine flowers in front of the door." An ancient ballad tells the story of the past glory of jasmine tea. There are many dignitaries in Beijing who are jasmine tea enthusiasts. After the five-port trade in the late Qing Dynasty, foreign merchants set up foreign banks in Nantai Island, Fuzhou, and jasmine tea was sold well in Europe, America and Southeast Asia.

Fu Xiaoping was born in a jasmine tea family. As early as the eighth year of Xianfeng reign of Emperor Wenzong of the Qing Dynasty (1858), Fu Xiaoping's ancestors started making jasmine tea in the city gate area of ​​the southern suburbs of Fuzhou. She is already the seventh generation.

The scent of jasmine has naturally become the most familiar smell to Fu Xiaoping in her childhood. "The fragrance of jasmine flowers is the strongest in the dog days of summer." Fu Xiaoping recalled that when she was a child, she always followed her parents to play in the flower fields. Over time, she also figured out the art of picking flowers: "You can't pick those that bloom, and you have to judge based on experience whether they can bloom that night. Picking must be done at noon, the hottest time of the day. If it's too early, the dew will not disappear, which will affect the fragrance of the flowers. "It's too late to catch up with the night scenting."

The so-called scenting is the process of mixing flowers and tea, using tea base to absorb the fragrance of the flowers, and then re-separating the tea and flowers. This is also the secret of Fuzhou jasmine tea’s “only smelling the fragrance but not seeing the flowers”.

"Traditional jasmine tea uses refined green tea as the tea base. 1 pound of green tea is mixed with 8 taels of jasmine flowers. One scenting takes more than 12 hours. The entire process must accurately control the amount of flowers, flower opening, temperature, moisture, time and other factors. "Fu Xiaoping said that a cup of authentic Fuzhou jasmine tea needs to be scented at least 4 times, and the best jasmine tea even needs 9 times to be scented. It can be imagined that

is hard work. "When I was a child, I woke up in the middle of the night and my parents were not around. My father stayed up late drinking tea in the processing factory, while my mother was cooking noodles in the kitchen, waiting for my father to come home," Fu Xiaoping said.

Jasmine tea condenses the skills and culture passed down from generation to generation, contains the wisdom of harmonious coexistence between man and nature, and provides a source of livelihood for thousands of farmers. In 2013, "Fuzhou Jasmine Planting and Tea Culture System" became one of the first batch of China's important agricultural cultural heritages; the following year, "Fuzhou Jasmine and Tea Culture System" was promoted to our province's first globally important agricultural cultural heritage.

The emergence of the concept of "agricultural cultural heritage" stems from the reflection of modern agriculture from all walks of life.

"The industrial revolution has promoted the development of modern agriculture, but it has also brought about crises such as land degradation, environmental pollution, loss of biodiversity, and the decline of traditional technology and farming culture." At the end of last month, the Chinese Agricultural Society's Agricultural Cultural Heritage Min Qingwen, chairman of the branch, introduced at the first Global Agricultural Heritage·Anxi Tieguanyin Tea Culture System Protection and Development Forum that for this reason, in 2002, the Food and Agriculture Organization of the United Nations launched a global important agricultural cultural heritage protection initiative. Our country is an active responder to this initiative and took the lead in carrying out the excavation and protection of national agricultural cultural heritage in 2012. So far, 138 items of China's important agricultural cultural heritage have been recognized.

In addition to "Fuzhou Jasmine Planting and Tea Culture System", our province also has 4 projects including "Youxi United Terraces", "Anxi Tieguanyin Tea Culture System", " Fuding White Tea Culture System" and "Songxi Bamboo Cane Cultivation System" China's important agricultural cultural heritage. Among them, the "Youxi United Terraces" (one of the four sub-projects of the "South China Mountain Rice Terraces System") and the "Anxi Tieguanyin Tea Cultural System" were selected into the Global Important Agricultural Cultural Heritage Array in 2018 and this year respectively.

According to the official definition, agricultural cultural heritage refers to "the unique land use system and agricultural landscape formed by the long-term co-evolution and dynamic adaptation of rural areas and their environment." Such systems and landscapes must be "rich in biodiversity", "can meet the needs of local economic, social and cultural development" and "conducive to promoting regional sustainable development".

"In the course of thousands of years of development, traditional agriculture has shown strong flexibility in responding to climate change, pest infestations and social unrest. Under the conditions of population pressure and limited natural resources, our ancestors explored ways to coordinate the relationship between man and nature. The development plan is a kind of unconscious traditional ecological agriculture." Luo Shiming, consultant of the Agricultural Cultural Heritage Branch of the Chinese Agricultural Society, believes that the purpose of protecting agricultural cultural heritage is to "let traditional agricultural wisdom be used in the future."

However, the fragrance of flowers gradually faded away.

In Fu Xiaoping’s memory, Fuzhou once had “thousands of households planting jasmine, and women and children were busy baking fragrant tea.” When summer comes, the fragrance of flowers overflows. "Children often pick some flowers after school and sell them for 5 cents a bag to buy candies." In the golden age of Fuzhou jasmine tea in the 1980s and 1990s, the city had 100,000 acres of jasmine planting base and more than 1,000 processing companies. Jasmine tea production accounted for more than 60% of the country's share.

Since the mid-to-late 1990s, a large number of flower fields have been expropriated in Chengmen, Lulei, Jianxin, Shangjie, Qingkou and other places where jasmine cultivation is most concentrated in Fuzhou, and have been replaced by commercial residences and factories. The fragrance of flowers in Fu Xiaoping's memory began to fade.

What makes her particularly heartbroken is that Fuzhou's status as the big brother in the jasmine tea industry is gradually being replaced. Data show that the national jasmine planting area in 2020 was 193,600 acres, of which the planting areas in Hengxian County, Guangxi and Qianwei, Sichuan reached 120,000 acres and 52,000 acres respectively, while Fuzhou ranked third with only 18,000 acres.

“More and more Fuzhou jasmine tea companies choose to relocate and build their bases in Hengxian County, Guangxi.” Fu Xiaoping said frankly that compared with Fuzhou, Guangxi’s supply of jasmine raw materials is more abundant and the cost is lower, “August 5 The quotation in Japan shows that the field purchase price of jasmine in Hengxian County, Guangxi is 12 yuan per catty, while in Fuzhou it reaches 36 yuan." Competing products in the

industry also bring impact.

"Compared with popular tea categories such as black tea and rock tea , jasmine tea seems to be at the bottom of the 'tea despise chain'. It lacks sufficient recognition among young consumers and has gradually become a niche tea product." Fu Xiaoping analyzed.

Compared with Fuzhou Jasmine Tea, the situation of Youxi United Terraces was once even more grim.

This 10,000-mu terraced field located in Lianhe Town, Youxi County is one of the oldest ancient terraced fields in China. More than 1,300 years ago, a large number of immigrants poured into Youxi, reclaimed the mountainous land with a vertical drop of nearly 700 meters, and created a cyclic three-dimensional production system of "forest-bamboo forest-village-terraced field-terraced village complex-river", which has also become An important window to observe the farming civilization of the Han nation. However, the loss of rural labor and the low efficiency of traditional agriculture have exacerbated the risk of land abandonment.

64-year-old Li Shiyun, a large grain grower, is a native of United and has been growing grain in the village to the east of the town for a long time. "The joint terraces are all built on the hillside, and the width of most fields is no more than 1.5 meters. Except for a few fields that can be used with the micro-tillage machine , the others are all carried on the shoulders, and the production cost is naturally higher. High." He said slightly helplessly.

In order to control costs, Li Shiyun has to do all other aspects personally except for plowing the fields and transplanting rice seedlings. As he gets older, his grain planting area decreases year by year. This year, his medium rice planting area has been reduced from 30 acres last year to 18 acres.

More young people choose to leave their hometown. Local statistics show that the five villages involved in the core area of ​​Youxi United Terraces have a total of 4,788 people, of which only 293 are long-term grain growers. Among these 293 people, 59% are elderly people over 60 years old. The changes in

field rent can illustrate the problem. Li Shiyun said that in the early years, when land was transferred in the village, it was necessary to carry rice to pay for the field rent. "100 kilograms of rice were produced, and 30 kilograms were used as field rent." Nowadays, most of the fields are "given away for free."

Looking forward to a richer fragrance of flowers

In 2015, Fu Xiaoping, who had a background of studying abroad, returned to Fuzhou. As a new generation inheritor of jasmine tea skills, she has her own attitude towards agricultural cultural heritage - passing it on among young people.

In fact, Fuzhou City’s support for jasmine tea has never been interrupted since its application as a World Heritage Site, including legislative protection, planning, and industrial support.

In 2020, the local government issued the "Nine Measures to Support the Development of Fuzhou Jasmine Tea Industry", which will provide a one-time subsidy of 3,000 yuan per mu for newly planted jasmine bases with an area of ​​more than 5 acres; support Fuzhou jasmine tea production enterprises in Sanfangqixiang , Guling , Shangxiahang, Yantai Mountain Scenic Area opens a franchise store, and a subsidy of 30% of the store rent will be provided.

Benefiting from these measures, Fuzhou's jasmine tea industry has shown a positive development trend. Last year, the output value of the city's entire industry chain was approximately 5.83 billion yuan. In the China Tea Regional Public Brand Value Assessment Report released earlier, the brand value of Fuzhou jasmine tea reached 3.870 billion yuan.

However, in Fu Xiaoping’s view, agricultural cultural heritage still lacks awareness and recognition among young people. “It is necessary to open more market entrances, win more young consumers, and promote the protection and utilization of agricultural cultural heritage from the market side.”

At the end of last year, the new tea brand "ITEAMO" led by Fu Xiaoping settled in Fuzhou Dongbai Business District. This is a generation named "Generation Z" (Note: Internet buzzwords, also known as "Internet Generation", "Second Generation", etc., usually refer to the generation born from 1995 to 2009. They were born into the Internet Information Age. Seamless connection) as the target group of the brand, is interpreted as the vane of the transformation of traditional jasmine tea enterprises.

's immersive aesthetic space, seamlessly embedded Fuzhou imprints such as Three Lanes and Seven Alleys, tea culture elements that can be seen everywhere, cross-border linkages between tea, wine and coffee, and constantly updated popular items... After more than half a year of operation, Fu Xiaoping believes that "ITEAMO" has met its market expectations and will be replicated and promoted in more cities in the future.

And the Youxi United Terraces are also experiencing a renaissance through exploration.

Wu Zhengyuan, director of the Economic Development Center of Lianhe Town, Youxi County, said that since 2018, the local government has launched an open bidding process to the public and identified a number of cooperatives specializing in grain production. The cooperatives will transfer the abandoned terraced fields to villagers, and the villagers will participate through employment, stock ownership, etc. For grain cultivation, the government provides full subsidies to cooperatives. Today, all the abandoned land in the core area of ​​Youxi United Terraces has been restored to cultivation.

Using the brand of globally important agricultural cultural heritage to develop agricultural tourism is another local exploration direction.

2019, a local tourism company was introduced to create a 3A-level scenic spot at the United Terraces heritage site, and guided the villages in the heritage site to sign scenic spot ticket dividend agreements with enterprises, in order to achieve the goal of linking farmers with farmers.

“Of course, the current business format is still relatively simple, still focusing on viewing, and lacking in-depth experience tourism projects."Zhan Shengwei, director of the Youxi United Terraces Development and Protection Center, said frankly that the rice terraces have significant seasonality and are highly ornamental at several points in the year such as rice field irrigation and rice harvest. In addition, the supporting facilities are insufficient and the traffic location is limited. Due to factors such as restrictions, it has limited appeal to tourists. He believes that more social capital should be introduced to develop it. More agricultural tourism formats will provide more support for the revitalization and utilization of agricultural cultural heritage.

The "Anxi Tieguanyin Tea Cultural System", which was just awarded the title of Global Important Agricultural Cultural Heritage in May, is also exploring the way forward.

Anxi. people Xiao Liangde, teacher From the national intangible cultural heritage-Oolong tea ( Tieguanyin) traditional production technology inheritor Wei Yuede , he hopes to introduce modern scientific and technological elements into the traditional tea craftsmanship. The beginning of Tieguanyin intelligence The processing system will soon be put into commercial use. "We deeply integrate technologies such as the Internet of Things, intelligent control, digital twins, and artificial intelligence and apply them to drying, cooling, shaking, finishing, rolling, and wrapping. , drying and other oolong tea production processes. "Xiao Liangde said.

In the next step, Anxi County will also use the opportunity of the launch of Anxi Tieguanyin 1 and 2 satellites to promote the digital, technological and innovative development of Anxi tea industry; at the same time, use tea as a medium to carry out Anxi Tea History Trace investigation project to deepen the research and promotion of tea culture.

"Agricultural cultural heritage, including the 'Fuzhou Jasmine and Tea Culture System', will be fragrant for a long time, radiate new vitality, and play a role in promoting comprehensive rural revitalization. It should be functional. "Fu Xiaoping is full of confidence. (Reporter Zhang Hui, Correspondent Wu Zhenhu/Text, Reporter You Qinghui/Photo)

Source: Fujian Daily

64-year-old Li Shiyun, a large grain grower, is a native of United and has been growing grain in the village to the east of the town for a long time. "The joint terraces are all built on the hillside, and the width of most fields is no more than 1.5 meters. Except for a few fields that can be used with the micro-tillage machine , the others are all carried on the shoulders, and the production cost is naturally higher. High." He said slightly helplessly.

In order to control costs, Li Shiyun has to do all other aspects personally except for plowing the fields and transplanting rice seedlings. As he gets older, his grain planting area decreases year by year. This year, his medium rice planting area has been reduced from 30 acres last year to 18 acres.

More young people choose to leave their hometown. Local statistics show that the five villages involved in the core area of ​​Youxi United Terraces have a total of 4,788 people, of which only 293 are long-term grain growers. Among these 293 people, 59% are elderly people over 60 years old. The changes in

field rent can illustrate the problem. Li Shiyun said that in the early years, when land was transferred in the village, it was necessary to carry rice to pay for the field rent. "100 kilograms of rice were produced, and 30 kilograms were used as field rent." Nowadays, most of the fields are "given away for free."

Looking forward to a richer fragrance of flowers

In 2015, Fu Xiaoping, who had a background of studying abroad, returned to Fuzhou. As a new generation inheritor of jasmine tea skills, she has her own attitude towards agricultural cultural heritage - passing it on among young people.

In fact, Fuzhou City’s support for jasmine tea has never been interrupted since its application as a World Heritage Site, including legislative protection, planning, and industrial support.

In 2020, the local government issued the "Nine Measures to Support the Development of Fuzhou Jasmine Tea Industry", which will provide a one-time subsidy of 3,000 yuan per mu for newly planted jasmine bases with an area of ​​more than 5 acres; support Fuzhou jasmine tea production enterprises in Sanfangqixiang , Guling , Shangxiahang, Yantai Mountain Scenic Area opens a franchise store, and a subsidy of 30% of the store rent will be provided.

Benefiting from these measures, Fuzhou's jasmine tea industry has shown a positive development trend. Last year, the output value of the city's entire industry chain was approximately 5.83 billion yuan. In the China Tea Regional Public Brand Value Assessment Report released earlier, the brand value of Fuzhou jasmine tea reached 3.870 billion yuan.

However, in Fu Xiaoping’s view, agricultural cultural heritage still lacks awareness and recognition among young people. “It is necessary to open more market entrances, win more young consumers, and promote the protection and utilization of agricultural cultural heritage from the market side.”

At the end of last year, the new tea brand "ITEAMO" led by Fu Xiaoping settled in Fuzhou Dongbai Business District. This is a generation named "Generation Z" (Note: Internet buzzwords, also known as "Internet Generation", "Second Generation", etc., usually refer to the generation born from 1995 to 2009. They were born into the Internet Information Age. Seamless connection) as the target group of the brand, is interpreted as the vane of the transformation of traditional jasmine tea enterprises.

's immersive aesthetic space, seamlessly embedded Fuzhou imprints such as Three Lanes and Seven Alleys, tea culture elements that can be seen everywhere, cross-border linkages between tea, wine and coffee, and constantly updated popular items... After more than half a year of operation, Fu Xiaoping believes that "ITEAMO" has met its market expectations and will be replicated and promoted in more cities in the future.

And the Youxi United Terraces are also experiencing a renaissance through exploration.

Wu Zhengyuan, director of the Economic Development Center of Lianhe Town, Youxi County, said that since 2018, the local government has launched an open bidding process to the public and identified a number of cooperatives specializing in grain production. The cooperatives will transfer the abandoned terraced fields to villagers, and the villagers will participate through employment, stock ownership, etc. For grain cultivation, the government provides full subsidies to cooperatives. Today, all the abandoned land in the core area of ​​Youxi United Terraces has been restored to cultivation.

Using the brand of globally important agricultural cultural heritage to develop agricultural tourism is another local exploration direction.

2019, a local tourism company was introduced to create a 3A-level scenic spot at the United Terraces heritage site, and guided the villages in the heritage site to sign scenic spot ticket dividend agreements with enterprises, in order to achieve the goal of linking farmers with farmers.

“Of course, the current business format is still relatively simple, still focusing on viewing, and lacking in-depth experience tourism projects."Zhan Shengwei, director of the Youxi United Terraces Development and Protection Center, said frankly that the rice terraces have significant seasonality and are highly ornamental at several points in the year such as rice field irrigation and rice harvest. In addition, the supporting facilities are insufficient and the traffic location is limited. Due to factors such as restrictions, it has limited appeal to tourists. He believes that more social capital should be introduced to develop it. More agricultural tourism formats will provide more support for the revitalization and utilization of agricultural cultural heritage.

The "Anxi Tieguanyin Tea Cultural System", which was just awarded the title of Global Important Agricultural Cultural Heritage in May, is also exploring the way forward.

Anxi. people Xiao Liangde, teacher From the national intangible cultural heritage-Oolong tea ( Tieguanyin) traditional production technology inheritor Wei Yuede , he hopes to introduce modern scientific and technological elements into the traditional tea craftsmanship. The beginning of Tieguanyin intelligence The processing system will soon be put into commercial use. "We deeply integrate technologies such as the Internet of Things, intelligent control, digital twins, and artificial intelligence and apply them to drying, cooling, shaking, finishing, rolling, and wrapping. , drying and other oolong tea production processes. "Xiao Liangde said.

In the next step, Anxi County will also use the opportunity of the launch of Anxi Tieguanyin 1 and 2 satellites to promote the digital, technological and innovative development of Anxi tea industry; at the same time, use tea as a medium to carry out Anxi Tea History Trace investigation project to deepen the research and promotion of tea culture.

"Agricultural cultural heritage, including the 'Fuzhou Jasmine and Tea Culture System', will be fragrant for a long time, radiate new vitality, and play a role in promoting comprehensive rural revitalization. It should be functional. "Fu Xiaoping is full of confidence. (Reporter Zhang Hui, Correspondent Wu Zhenhu/Text, Reporter You Qinghui/Photo)

Source: Fujian Daily

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