Recently, the Club Med Lijiang Resort Brand Sharing Conference held by Club Med, the world's leading "exquisite all-inclusive" vacation brand, was successfully held in Beijing. With the theme of "French Exquisite Unlocking the Original Taste of Lijiang", this sharing session shared with the guests the upcoming Club Med Lijiang Resort, which showcased the beauty of the fusion of clubmed French exquisite style and the dazzling Naxi culture.
Combined with Lijiang's own natural endowments, Club Med Lijiang Resort will fill the gaps and gaps in the high-end and differentiation of Lijiang's tourism market through unique destination experiences and multiple immersive Naxi cultural activities, and create a new world for Lijiang. The quality upgrading of tourism has opened up a new situation. At the same time, Club Med Lijiang Resort, as Club Med's first southwest resort in China, radiates across the country with the southwest region as the center, further satisfying Chinese consumers' desire and expectations for diverse vacation experiences.
Club Med China has once again made plans to create a new benchmark for western Yunnan cultural tourism destinations
The "14th Five-Year Plan" period is a critical period for Lijiang to achieve high-quality leap-forward development. Focusing on the two attributes of high-end and internationalization, vigorously improving the quality of tourism products, and comprehensively reinventing all-region tourism have become the core strategic direction of Lijiang City's next transformation. As the only city in China with three World Heritage crowns, Lijiang has a long-standing reputation for its natural, ethnic, cultural, historical and other resources, and has already received high attention from Club Med. By integrating Lijiang's scenery into the pure French holiday concept, Club Med will rely on its professionalism and leadership in the global vacation field for many years to help Lijiang build a "world-class tourist destination". It also demonstrates Club Med's efforts to deepen its expansion into the southwest region and accelerate Firm determination to expand into the Chinese market.
Club Med Lijiang Resort, backed by the majestic Jade Dragon Snow Mountain and located in the world-class "Ancient Naxi Kingdom", will be unveiled in the second half of this year. On the basis of continuing the classic "exquisite all-inclusive" vacation, unique G.O culture, rich and diverse sports and leisure activities, all-day dining services, children's clubs for all ages, exciting evening entertainment and other special products, Club Med Lijiang Resort will also simultaneously complete the largest indoor water park and nearly 700 square meters of indoor sports world among Club Med's "exquisite all-inclusive" resorts in China to date, creating a colorful holiday suitable for the whole family for guests.
In Club Med Lijiang Resort, guests can enjoy the multiple water fun brought by water play facilities such as swimming pools, water slides in the 1,500-square-meter indoor water park all year round, and can also participate in the indoor sports world. With rich sports options, you can also challenge aerial yoga in the outdoor pavilion to gain confidence and wonderful memories with your family and friends. Food has always been the best representation of local charm. Club Med Lijiang Resort has a wealth of dining facilities, including Baisha Restaurant, which offers international cuisine, Shuhe Restaurant, which presents an all-day dining experience, and the first new restaurant in Club Med China Resort. Sifang Restaurant, a concept gourmet restaurant, where guests can encounter sweet, sour and spicy Yunnan specialties and taste the original flavor of Lijiang. As night falls, guests can also head to the main bar, Dayan Bar, and the pool bar, Blue Moon Bar, to enjoy a variety of selected cocktails and drinks, allowing them to relax and fully unlock the unique charm of Lijiang.
Thanks to the unique geographical location of Club Med Lijiang Resort, guests can also participate in out-of-village excursions to multiple destinations. At Jade Dragon Snow Mountain , which is only a 30-minute drive from the resort, you can enjoy the beauty of the original ecology and start a snow-capped mountain hiking exploration journey; stroll through the cultural city-state Baisha Ancient Town, visit the Kanaxi tie-dye workshop, learn Dongba writing and painting, and experience it first-hand Various intangible cultural heritage activities.
Club Med Lijiang Resort Suites
Club Med Lijiang Resort has a large indoor water park of 1,500 square meters
Club Med Lijiang Resort Village outing project - the cultural city-state Baisha Ancient Town
As Club Med continues to promote the development of innovative vacation products in China, this This time, Club Med once again joined hands with Fosun Travel to create a new club Med Lijiang Resort will serve as the core element of "Fuyou City·Lijiang Mediterranean International Resort" and integrate with various business formats in "Fuyu City" to jointly create an innovative holiday experience with destination characteristics. After Club Med Lijiang Resort enters the operation stage, it will promote the construction of Lijiang into an important gateway of the Greater West Yunnan Tourism Ring. This also marks the further implementation of Club Med's strong layout strategy in the southwest market.
has invested heavily in the Chinese market and continues to lead the high-quality vacation lifestyle
Under the diversified travel demand, the tourism industry has ushered in a significant high-speed rebound and growth in 2021. According to data, Club Med’s resort revenue in China is expected to record a year-on-year growth of approximately 171.9% in the first half of 2021. As of July this year before the epidemic, Club Med’s resort sales in China had increased by 71.6% compared with the same period in 2019. In this regard, Club Med, which has been deeply involved in the Chinese market for many years, has also seen new opportunities for future development, and recently established a new China business segment to focus on deploying its territory in China. With an accurate grasp of the pulse of China's vacation market, Club Med has settled in colorful Yunnan, grandly opening Club Med Lijiang Resort in the golden autumn, and once again lighting up the magnificent beautiful river full of Naxi charm through the iconic "exquisite one-price all-inclusive vacation". Inject new vitality into the development of the tourism market in Southwest China and drive the rapid development of tourism in the entire region. Andrew Xu, CEO of
China Business, said that the soon-to-be-launched Club Med Lijiang Resort will help Lijiang’s cultural tourism transformation and development in a new era with diversified experiences with more destination characteristics, and create a new resort landmark that radiates across the national market. . In order to actively respond to the call for upgrading tourism in the country's "14th Five-Year Plan", Club Med will gain in-depth insights into the new domestic cultural tourism ecology in the future, pay close attention to the diversified needs of Chinese consumers, continue to develop mid-to-high-end vacation products, and invest heavily in it. The Chinese market empowers the comprehensive and high-quality development of the cultural tourism industry.
Qian Jiannong, Chairman, Executive Director and CEO of Fosun Tourism, said that Lijiang tourism is currently in the process of transformation and upgrading. How to speed up the construction of Lijiang into a world-famous cultural and tourism city is also the focus of Fosun Tourism. With the grand opening of ClubMed Lijiang Resort, Fosun Tourism will take this as its core and jointly build Fosun City Lijiang Mediterranean International Resort with its many internationally renowned resort brands, providing high-end and differentiated product experiences for more Domestic guests show a unique FOLIDAY quality lifestyle. With the further release of the vitality of tourism consumption in the context of the normalization of the epidemic, Fosun Tourism continues to be optimistic about the huge potential for the development of China's leisure and vacation sector, continues to expand the country's destination territory, and works with Club Med to build new momentum for the development of domestic cultural tourism.
At present, China's destination holidays and theme holidays are ushering in a period of rapid development. As the Beijing 2022 Winter Olympics approaches, China's ski holiday market is also ushering in a new round of growth. In order to bring Chinese guests a unique ice and snow holiday, Club Med plans to open the resort in Changbai Mountain, "China's most popular ski resort", at the end of 2021 and in Chongli Taiwu Resort, one of the important venues for snow sports in the Winter Olympics, in 2022. Opening a new ice and snow resort, using Club Med’s years of expertise and experience in global ice and snow holidays, it will help popularize and accelerate the development of domestic ice and snow holidays. In addition, in the next three years, Club Med also plans to open a number of new Club Med Joyview resorts in Chengdu Heilongtan Washaburo, Nanjing Xianlin, Hangzhou Qiandao Lake, Jiangsu Taicang, Guangdong Shanwei and other places, continuing to upgrade and create extraordinary holiday experiences for domestic guests.
Currently, Club Med Lijiang Resort has launched a pre-sale package of 3 days and 2 nights for double occupancy, which includes professional hosting services for children aged 4-11 years old.
(images licensed by clubmed)
