On April 14, 2021, the German iF Design Award, known as the "Oscar" in the design industry, announced its 2021 award list. The
iF award involves many awards and categories. According to official reports, this year, nearly 10,000 works from 9 disciplines, from 44 countries, and participated in the selection.
FBIF will bring you the iF award food and beverage related winning works.
In the 2020 iF Design Award, there were 91 food and beverage winning works: Analysis of the 2020 iF Design Award Food and Beverage winning works, packaging is not just "packaging"!
There are a total of 205 winning works for this food and beverage packaging. The award-winning Chinese works include many brands that we are familiar with, such as Yili, adopting a cow, Yuanqi Forest, etc.
pushes the world forward and requires people to "creative design". Next, FBIF brings you a detailed analysis of the work.
, Rainforest Artesian Water
This bottle innovatively uses aluminum bottle bodies, and at the same time, it can be reused and recycled with the slogan of "Goodbye for the sake of plastic bottles (KissPlasticGoodbye).
The water source of rainforest water is located in the Campos Lapa verde tropical rainforest in Costa Rica. The collection process does not require any manual facilities and is finally subject to strict filtering procedures. Its complex and eye-catching label pays tribute to the source of bottled water, the rainforest.
It is worth mentioning that the brand-initiated afforestation of tropical rainforests--"Treeping" plan: with the slogan "You drink, we plant" and afforestation based on drinking water sales.
Design organization:
Trivium Packaging USA, Youngstown
Customer/manufacturer:
Trivium Packaging USA, Youngstown
, Eilles Tea: updating true tea tradition
Eilles tea originates from 1873. The design team’s task is to update the packaging, but remains true to the high quality and expertise of this traditional brand in quality tea. The new packaging design is simpler and more inspiring, but maintains continuity with previous packaging to maintain brand awareness. Fresh, bold colors, sharp contrast and modern typography, and classic visual elements representing Eilles.
Design organization:
Peter Schmidt Group, Germany, Hamburg
Designer:
Heidrun Angerer, Ann Kalkschmidt, Robert Bork, Lisa Stehle, Christian Gebert, Nicole Wenneborg, Christina Dumont
Customer/manufacturer:
J.J. Darboven GmbH & Co. KG, Germany, Hamburg
, Dajiang wine packaging design
in Chinese means "master". Associations such as "less is more" and "still water flow deep" evoked by respected craftsmen are used as the main theme of this packaging design. The bottle is carved with relief water lines. The minimalist wine bottle is like flowing water, full of quiet power. The bottles come in two different colors to distinguish the two price bands of this wine, and this solution helps reduce production costs.
Design organization:
Togrow Design, China, Sichuan
Leeke / Yuxiao Peng
Customer/Manufacturer:
Guizhou Dajiang Wine Industry, China, Guizhou
, Eilles Coffee No 1873 | Taste for a New Generation
This series hopes to establish communication with consumers of Generation Y and express traditional quality concepts that conform to today's tastes. The packaging must appear young, direct, subtle and artistic. The project also involves the proposal of a sub-brand No. 1873, and packaging design that conveys the brand’s narrative.Unlike the more traditional packaging of the traditional brand, this redesign features a very simplified iconic design in unique crayon colors, emphasizing its soft features.
Design organization:
Philipp und Keuntje GmbH, Germany, Hamburg
Customer/manufacturer:
J.J. Darboven GmbH & Co. KG, Germany, Hamburg
, Dragon Rouge Coca-Cola Signature Mixers Creation (Gold Award Work)
Coca-Cola invites top bartenders from around the world to bring bartending to consumers through four new flavors. This packaging design also involves creating a brand identity and activate consumption. The designer combined Coke’s familiarity with modern bartending technology to model the concept with the idea of “unlocking creative experiments” and leveraging the creativity of Dr. Pemberton, the inventor of Coca-Cola, this redesign, with its unique, iconic pastel colors, highlights the softness and personality of each wine.
Design organization:
Dragon Rouge, UK, London
Customer/manufacturer:
Coca-Cola Company , UK, London
, Music wINNOry [Winery]
This packaging design that gives wine as a gift provides users with a novel way to reuse this environmental solution. Open the bag and there is a protective paper cover around the bottle, instructions to guide the user to fold and transform it into a speaker that supports the phone. Scan the QR code and you will also get a list of music playbacks that match the wine perfectly.
Design organization:
INNOCEAN Worldwide internal brand team, South Korea, Seoul
Customer/manufacturer:
INNOCEAN Worldwide, South Korea, Seoul
, pearl red wine
This packaging design is designed for pearl red (a wine from , Meizhou City, Guangdong Province, China). The bottles are decorated with illustrations of important events in the winery’s history to commemorate its 70th anniversary. Pearl Red considers himself the inheritor of local Hakka wine culture and hopes that the packaging can refer to the rich traditions of the region. The bottle is based on the Hakka earthen building, which is listed as an intangible cultural heritage by UNESCO, and the outer box is also a highly simplified shape of a circular Hakka house.
Design organization:
Shenzhen Baixinglong Creative Design, China, Shenzhen
Customer/Manufacturer:
Shenzhen Baixinglong Creative Design, China, Shenzhen
, Oriental seal Xijiu
Moutai is considered to be the national wine of China and a symbol of Chinese cultural enthusiasm. Lanterns are an important traditional symbol in Chinese history. Here, it is used as the basis for this innovative bottle holder, and also references to Chinese porcelain, encouraging consumers to learn more about Chinese history and its handicrafts. After the wine is completely drunk, the shape of the exterior lantern can be used again as a container or vase holder for small decorations.
Design organization:
Shenzhen Baixinglong Creative Design, China, Shenzhen
Customer/Manufacturer:
Shenzhen Baixinglong Creative Design, China, Shenzhen
, Xijiu
Guizhou is located on the Yunnan-Guizhou Plateau in China. This is a region dominated by hills, some of which are strange karst landforms standing above the landscape. The designer draws inspiration from Guizhou’s unique terrain, and the colorful boxes showcase the intricacies of geological structures, with bottle caps decorated with steep mountains, while flowing water illustrations adorn the bottle body, tilting down from a height. The color scheme is cyan and green, expressing the concept of harmony between man and nature.
Design organization:
Shenzhen Baixinglong Creative Design, China, Shenzhen
Customer/Manufacturer:
Shenzhen Baixinglong Creative Design, China, Shenzhen
0, Beauty of Tea
This series of capsule tea powder is designed for women. Tea powder is healthy, delicious and easy to use, and the seven capsules of different colors contain different tea flavors, making each tea type easy to identify. The outer capsule is made of transparent PET material, environmentally friendly and recyclable, and also allows users to see the items inside. Each capsule contains 4 grams of tea powder, dried flowers or decorative tea leaves.
Design organization:
Jing Yang, China, Beijing
Wei Di, China, Beijing
Zongwen Yuan, China, Beijing
Customer/manufacturer:
Capsule Tea Language, China, Beijing
1, Hito to Ki to Hitotoki
For a long time, the tradition of brewing sake from wooden barrels has been an important part of Japanese sake culture. Imayo Tsukasa Sake Brewery was determined to maintain this traditional brewing art for the next 100 years, so they commissioned artisans to build new barrels. The sake brewed in the newly built barrel is named “Hito to Ki to Hitotoki”, and the Japanese word means “people, wood and moment.” This bottle design invites the user to touch and feel the product, not just to read and understand the information on the label.
Design organization:
BULLET Inc. Japan, Tokyo
Customer/manufacturer:
Imayotsukasa Sake Brewery Co. Ltd. Japan, Niigata
2, Tianyoude
BULLET Inc. Japan, 水多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多多The bottle’s main design pattern is a password lock, and the text’s rotating wheel references six typical use scenarios such as wedding banquets, company openings or housewarming. These texts can be rotated to send a “customized” message when celebrating any occasion, increasing product flexibility and interactivity.
Design organization:
Shenzhen Baixinglong Creative Design (Saturn Team), China, Shenzhen
Customer/Manufacturer:
Shenzhen Baixinglong Creative Design, China, Shenzhen
3, Adopting a cow A2β-casein pure milk
This classic milk packaging style draws on the history of European A2 cows and penetrates into the origin of cows. Hand-painted "Cow Queen" image on royal blue background and increased brand awareness with yellow badges and ribbons. Each side of the packaging contains basic product information, using graphic elements to attract consumers and express the unique value of pure A2 milk.
Design organization:
Xiancao brand design, China, Shanghai
Changsha University of Science and Technology, China, Changsha
Customer/manufacturer:
Adopted a cow, China, Hangzhou
4, Xijiu
Chishui River is famous for its high-quality products, thanks to its unique geographical environment, climate and water sources. The main body of this Xijiu outer box uses vision and texture to evoke this natural world, presenting the shape of the Chishui River Basin with undulating contours. The shape of the bottle also refers to the river, the blue-green pool water, and the edges are bold silver shores, expressing the amazing nature of this ecological basin and paying homage to the magnificent and magnificent scenery of the region.
Design organization:
Shenzhen Baixinglong Creative Design (Uranus Team), China, Shenzhen
Customer/Manufacturer:
Shenzhen Baixinglong Creative Design, China, Shenzhen
5, Veyron Organic Wine
In traditional Chinese culture, the dragon is a symbol of luck and a symbol of strength and glory. This wine is a high-end product and borrows a lot from the dragon's patterns in its packaging design. The bottle body has the shape of a Bordeaux wine bottle and has a visual texture, but the elements are different from similar products on the market. The bottle is wrapped in a paper cover with traditional Chinese calligraphy printed on it, and the character dragon and the outline of the grape are cleverly integrated.
Design organization:
Shenzhen Baixinglong Creative Design (Polaris Team), China, Shenzhen
Customer/Manufacturer:
Shenzhen Baixinglong Creative Design, China, Shenzhen
6, Moutai Alcohol
Moutai Alcohol Wine Packaging not only uses traditional design elements, but also adds modern creativity. The image is based on the famous collector stamps and is also an interpretation of the philatelic tradition. The product design is inspired by the mailbox. The 56 bottle stripes symbolize the unity of the Chinese nation. The red double gift box is packed with leather box texture. The door-opening design gives consumers a sense of courtesy of the Orient. The golden bottle with red shows a red dress that is full and picturesque.
Design organization:
Guangzhou Wendao Creative, China, Guangzhou
Customer/Manufacturer:
Guangzhou Wendao Creative, China, Guangzhou
7, Chuxin Baijiu
This rich textured outer box and bottle conveys the high quality of the internal refined wine, and draws inspiration from the people-oriented design. The outer box is opened and closed through the snap fit mechanism, sealing the container to ensure better product safety and stability. The maze pattern on the bottle increases friction and prevents slippage. The middle part of the box and the bottom of the bottle can be left blank to make room for custom user information. These materials are environmentally friendly and can be degraded or recycled.
Design organization:
Guangzhou Wendao Creative, China, Guangzhou
Customer/Manufacturer:
Guangzhou Wendao Creative, China, Guangzhou
8, Li/Ancient Beer
This craft beer lineage can be traced back to the Neolithic era, when both Chinese and Sumerians brewed beer with sprouted barley. This ancient craft technology can produce wines with an unusually rich export sense. This bottle was inspired by the Jade Tiger Celadon from Ru Kiln in the Song Dynasty. The rotating texture lines pay tribute to ancient ceramics and also make it easier to preserve the bottle. The logo name Li is engraved in Chinese oracle bone style to convey a sense of tradition. The wooden box adopts a traditional Chinese mortise and tenon structure and can be made without nails. This is a typical representative of exquisite antique furniture and woodworking.
Design organization:
Shenzhen Panhu Packaging Design, China, Beijing
Customer/Manufacturer:
China Resources Breweries Co., Ltd., China, Shenzhen
9, Niulanshan Ox Year commemorative wine packaging design
Niulanshan is a representative brand in the Chinese liquor market. It has four series and more than 200 varieties, referred to as "Niujiu". The Year of the Ox is a good time to release the twelve zodiac version of "Ox". The design avoids the concrete representation of the Ox, but uses an abstract method. The bottle cap and shape can be interpreted as ox horns or as ox nose rings, which intuitively expresses the theme of "zodiac ox". The minimalist geometric form simulates the growth state of wheat ears and sorghum , symbolizing the power status of ancient emperors.The calligraphy logo is a slender vertical "ox" shape. The character "ox" is carried out to the end, and the momentum of the bull "standing up to the sky" and "ox spirit is soaring to the sky".
Design organization:
Shenzhen Panhu Packaging Design, China, Shenzhen
Customer/manufacturer:
Beijing Chuangyitaang Co., Ltd., China, Beijing
0, "Tea House" tea packaging
In recent years, consumer demand has begun to develop towards younger age and is becoming more and more diverse. This interactive packaging design can update tea packaging and encourage young people to explore and appreciate tea to create new conversations with consumers. The packaging is themed on tea picking and tells the story through unboxing experience. Unpacking is like walking into a tea plantation, immersing users in the scene and increasing product engagement.
Design organization:
Zhongrong Printing Group Co., Ltd., China, Zhongshan
Designer:
Fuyin Li, Pengli Li, Xiaoqin Li
Customer/manufacturer:
Zhongrong Printing Group Co., Ltd., China, Zhongshan
1, Luzhou Laojiao 1915
Luzhou Laojiao is a traditional Chinese spirit liquor brand with a long history of more than 400 years. However, as its new product 1915 demonstrates, the brand values innovation. The glass bottle adopts the shape of an old faucet, and the main body uses a series of curves to form a concave and convex shape, and is easy to hold. When illuminated from behind, the bottle refracts light like stunning crystal. The outer box is actually a 3-layer box, which opens as conspicuously as a throne, revealing the wine bottle in the center.
Design organization:
Shenzhen Panhu Packaging Design, China, Shenzhen
Customer/Manufacturer:
Luzhou Laojiao, China, Luzhou
2, Hongxing Master Inheritance 1949
This product is positioned as a high-end wine, with the product name "Hongxing" (Hongxing) Xing) tries to design the product and its brand symbol "Red Star" wine from multiple dimensions such as concept, color, and shape, closely revolve around the core identification element of the Red Star brand - Red Five Star. Combined with the multi-layer golden bottle cap originating from the Red Five-Star Zenith structure of the Great Hall of the People and like a fireworks blooming, no matter which perspective, it can reflect the unique and highly recognizable product appearance of "Red Star" wine.
Design organization:
Beijing Fruit Century Culture Co., Ltd., China, Beijing
Designer:
Xi Wang (Design Director), Ping Li (Creative Director), Wei Sun (Designer), Siyang Fu (Designer)
Customer/Manufacturer:
Beijing Yifu Kangbao Trading Co., Ltd., China, Beijing
3, Jiugui Liquor 6 Years Cave Hidden
Jiugui Liquor's packaging is very well-known and has become a brand logo for more than 40 years. This makes it difficult for the brand to update the packaging design to appeal to the younger generation, so it is important to retain certain elements of the previous bottle. So, this time the design retains the shape of the bottle as well as the iconic rope, but changes the material from porcelain to clear glass for a more modern look. The glass is embossed with traditional Chinese mountain illustrations, setting a balance between the old and the new.
Design organization:
Shenzhen Panhu Packaging Design, China, Shenzhen
Customer/Manufacturer:
Jiuguijiu, China, Jishou
4, Hongyanxi Golden Tea
This packaging design displays the picture of Xiangxi Tujia girl picking tea. Details include many elements of Xiangxi culture, such as Xilan Cap, stilt houses, flying eaves, handsome mountains and rivers. It expresses the tradition and beauty of the region, and also emphasizes the concept of green, healthy and original ecology of tea.The packaging colors of red, green and white distinguish the different types of tea for black, green and white tea.
Design organization:
Shenzhen Moment Brand Development Co., Ltd., China, Shenzhen
Designer:
Creative/Design Director: Zeng Ling Designer: Li Yuxin, Shen Sha
Customer/Manufacturer:
Shenzhen Moment Brand Development Co., Ltd., China, Shenzhen
5, Jianghu
Rice wine is a traditional Chinese wine, invented in China about 7,000 years ago. Product packaging avoids efforts to highlight the inheritance behind the spirit, but instead takes the opposite direction, showing the lofty tradition of rice wine as China. The design adopts the look of a "token" and was used to authorize ancient Chinese troops.
Design organization:
Shenzhen Reform Brand Consulting Co., Ltd., China, Shenzhen
Designer:
Li Yang, Long Hao, Zhang Degong, Li Wei
Customer/manufacturer:
Shenzhen Reform Brand Consulting Co., Ltd., China, Shenzhen
6, Nordic Gin House
Brand wants to develop a unique Nordic gin to pay tribute to the Danish capital. The brand recruited a creative team who worked with Jakob Valentin to develop several quality distilled liquors, inspired by traditional medicine bottles, and the premium and unique look captures the minimalist and minimalist design of Denmark.
Design organization:
Nordic Gin House, Denmark, Hesholm
Customer/manufacturer:
Nordic Gin House, Denmark, Hesholm
7, Tea of Zen
Highlights feature of this packaging design is the center negative space. The idea here is to convey Zen's spirit and provide users with a sense of space in their minds and environments. In addition to the open center, the design created four compartments for the accommodating of products. The concept is different from typical tea packaging, but combines Asian Zen aesthetics with the beauty of modern sculpture to create a tea packaging that invites users to strike a balance between life and quiet drinking of tea.
Design organization:
Rice Advertising Co., Ltd., Taiwan, Taipei City,
Designer:
Cong-Lin Chen, Yu-Han Tsai, Yu-Hsiang Yang, Jian-Yu Lu, Shih-Lun Chen, Pei-Yuan Chung
Customer/manufacturer:
Rice Advertising Co., Ltd, Taiwan, Taipei City,
8, The Four Seasons
The packaging design of this red wine is represented by Chinese ink paintings, representing spring, summer, autumn and winter respectively. Exquisite artworks show feminine beauty, while the four seasons of graphics distinguish four different wine types. The majority of the white exterior paper tubes protect the bottle and continue the palette and illustrations used on the bottle labels.
Design organization:
Zhongshan Torch Vocational and Technical College , China, Zhongshan
Designer:
Gao Yanfei, Song Jinan, Wang Jiayue, Peng Zhifeng, Huang Yanhui
Customer/Manufacturer:
Warcelona Smart Packaging Design Service Co., Ltd., China, Zhongshan
9, Walrus Dangge
This packaging design is designed for Kinmen sorghum wine. The designer carved the bottle from a traditional Chinese dragon and created an outer packaging that is closely linked to the shape and carving of the bottle, but can also be used as a form of handling the bottle.
Design organization:
Zhili University of Science and Technology, Taiwan, China, New Taipei City
Designer:
Xin-He Huang, Hung-Chi Huang, Cong-Lin Chen, Shih-Lun Chen
Customer/manufacturer:
Rice Advertising Co., Ltd, Taiwan, Taipei City,
0, Gui Brewing Industry's 16th generation
"Harmony coexistence, prosperity" is the noble virtue of Chinese culture. This packaging design is designed to celebrate the harmony of the family. Its bottle design marks some of the most important occasions in life: marriage, baby's newborn, career and birthday. The product adopts traditional painting style animal illustrations from Chinese history legends, and hopes to convey the quality of the product through the use of traditional Chinese cultural references.
Design organization:
Wuhan Pufan Advertising Co., Ltd., China, Wuhan
Designer:
Xiang Shasha, Tong Meng Creative Director: Zhang Yanhui Technology Director: Zhou Xiaoli
Customer/Manufacturer:
Wuhan Pufan Advertising Co., Ltd., China, Wuhan
1, Huaxiang Manor Tea
Huaxiang Manor Tea is a Western wine estate tradition and an fusion of wisdom of Asian tea companies. The designer focuses on the unique elements in the tea garden and uses packaging to express the harmony and beauty of the environment. Illustrations show houses, free range chickens, gardens, etc.
Design organization:
Shenzhen Dimensity Creative, China, Shenzhen
Customer/Manufacturer:
Shenzhen Dimensity Creative, China, Shenzhen
2, ancient luxury fragrance
This bottle design relies on classic, simple lines and repeating patterns, combining the beauty of Chinese garden grilles, and the fashion symbol of luxury and quality. Hand-painted Chinese paintings use philosophy and aesthetics as references to showcase Chinese traditional culture. The white cranes fly over the beautiful scenery, as if inviting users to appreciate this elegant and exquisite wine.
Design organization:
Shenzhen Benlai Innovation Consulting Co., Ltd., China, Shenzhen
Customers/Manufacturer:
Shenzhen Benlai Innovation Consulting Co., Ltd., China, Shenzhen
3, Netease Yanxuan Light Health Series
Light Health Tea Series, aimed at young consumers who focus on a healthy lifestyle. Packaging relies on traditional Chinese patterns and calligraphy to show the medicinal and nutritional value of tea. The design style uses the graphic shape of traditional supplements to connect with consumers. While different colors are designed, they also give people visual appeal.
Design organization:
Hangzhou NetEase Yanxuan Trading Co., Ltd., China, Hangzhou
Customer/manufacturer:
Hangzhou NetEase Yanxuan Trading Co., Ltd., China, Hangzhou
4, Liangshi
bottle shape is based on traditional Chinese weights. In ancient times, it was used to weigh grains and was also a symbol of fairness and justice. The inner box illustration shows the production process from sorghum cereal to a bottle of liquor, linking the product to natural, traditional craftsmanship and highlighting its health attributes.
Design organization:
Shenzhen Benlai Innovation Consulting Co., Ltd., China, Shenzhen
Customer/Manufacturer:
Shenzhen Benlai Innovation Consulting Co., Ltd., China, Shenzhen
5, Question wine
Bottle shape uses round and square, symbolizing the circular sky and solid ground. Looking down from the top, the bottle is like a square comma, greeting the brand’s logo.The designers intentionally use Asian aesthetics to encourage people to recognize the elegance in Chinese culture and drink happily.
Design organization:
Shenzhen Benlai Innovation Consulting Co., Ltd., China, Shenzhen
Customer/manufacturer:
Shenzhen Benlai Innovation Consulting Co., Ltd., China, Shenzhen
6, T HOUSE TIME
T HOUSE TIME Tea’s brand philosophy is designed to express a sophisticated, elegant and stylish modern lifestyle. The brand logo was inspired by a young concubine who liked to drink tea in the Qing Dynasty and her attitude towards healthy life. Tell the story behind our brand by reshaping traditions to create memorable and distinctive icons.
Traditional headdress shows that she is a noble concubine with a respectable status; the flowers on the headdress suggest the pure nature of our products; "THT" is the abbreviation of T HOUSE TIME.
Design organization:
Shenzhen A ancient cultural creative design, China, Shenzhen
Customer/manufacturer:
Shenzhen Chengzui Culture Communication Co., Ltd., China, Shenzhen
7, Fanwu
Packaging uses postal code as the main design language. The outer box is in the form of an envelope with a small stamp, a postmark ink and a paint seal on it. The design is designed to evoke nostalgia and enthusiasm for receiving mail. Four inner boxes use four seasons of animal illustrations as well as Chinese poetry. The illustration is a sticker sticker on a kraft carton, reducing production costs and making the packaging more environmentally friendly.
Design organization:
Shenzhen A ancient cultural creative design, China, Shenzhen
Customer/manufacturer:
T House Brand Management (Shenzhen) Co., Ltd, China, Shenzhen
8, Journey to the East
Journey to the East craft beer design draws inspiration from "Journey to the West". The dense graphics on the jar represent the four characters and scenery of Journey to the West. Storytelling is a key component of this packaging concept, and strives to make the product stand out among its kind by using traditional Chinese classics that are both beautiful and humorous.
Design organization:
Shenzhen A ancient cultural creative design, China, Shenzhen
Customer/manufacturer:
Shenzhen Chengzui Culture Communication Co., Ltd., China, Shenzhen
9, Li Shizhen
The packaging inspiration for this herbal wine comes from the story of Li Shizhen. The graphics used in the bottle and the outer box show Li Shizhen's process of traveling through the mountains to find herbs. The design is designed to convey the healthy properties of this herbal wine and connect it with one of the most important figures in Chinese medicine history.
Design organization:
Left and Right Creative Design (Shenzhen) Co., Ltd., China, Shenzhen
Designer:
Zhou Jingkuan
Customer/manufacturer:
Left and Right Creative Design (Shenzhen) Co., Ltd., China, Shenzhen
0, Power Temptation
This wine bottle is designed for the new brand "Power Temptation" to enhance its narrative and brand awareness and attract young Chinese consumers. The gorgeous labels are decorative and attractive, with images of flora and fauna, tell the stories of Adam and Eve, and their temptations in the Garden of Eden.
Design organization:
Left and Right Creative Design (Shenzhen) Co., Ltd., China, Shenzhen
Designer:
Zhou Jingkuan
Customer/manufacturer:
Left and Right Creative Design (Shenzhen) Co., Ltd., China, Shenzhen
1, Mini
" Mini-X-lab” is a brandy designed specifically for young people. "X" means unknown or infinite possibilities, and designers hope to use packaging to show the fearless spirit of exploration of young people. They use the slogan "Towards the unknown, shine" boldly and use colors. The appearance of the laboratory bottle also enhances young people's curiosity and attention.
Design organization:
Shenzhen A ancient cultural creative design, China, Shenzhen
Customer/manufacturer:
Yantai Zhangyu Grape Winemaking Co., Ltd., China, Yantai
2, A Can Has No Name (MTN DEW)
There is a group of loyal fans who love MtnDew and "Game of Thrones". A similarity has been found between the two before Mtn Dew/Game of Thrones officially collaborated. As Game of Thrones’ final season approaches, HBO presents a challenge to “fans and brands”: “What will you do for Game of Thrones?” Mtn Dew and the design team are willing to sacrifice everything: our brand, our name and our iconic visual image.
Design organization:
PepsiCo Design & Innovation, United States, New York
Customer/Manufacturer:
PepsiCo , United States, New York
3, Shangri-La Plateau Ecological Dry Red Wine
In Tibetan culture, Shangri-La means "the sun and the moon in the heart", it is a perfect image, and it is the place and mental state that many people pursue. This wine is grown near a pristine Tibetan Plateau, known for its high-quality wines. French missionaries discovered the place in 1848 and established a church there to teach local Tibetans winemaking techniques. Packaging combines classic European elements with Tibetan cultural references to the sky, the earth and nature as a source of creativity. The purpose of this is to promote this regional heritage through the design of the bottle and encourage people to think about the importance of protecting the environment.
Design organization:
Wuhan Pufan Advertising Co., Ltd., China, Wuhan
Designer: Wang Yang; Creative Director: Xia Ling; Technical Director: Zhou Xiaoli
Customer/Manufacturer:
Wuhan Pufan Advertising Co., Ltd., China, Wuhan
4, Milk packaging & starry sky Projection
In Greek mythology, the Milky Way is composed of herds of cattle, and their milk turns the dark blue sky white. This packaging design uses the stars and constellations of the zodiac signs and evenly distributed stars as the main graphic elements. When the bottle is filled with milk, the white liquid “illuminates” the transparent stars scattered on the bottle. Once the product is consumed and the bottle is cleaned, users can use a flashlight to illuminate it to create a starry sky projection light.
Design organization:
Nanjing Weigang Dairy Co., Ltd. , China, Nanjing
Designer:
Jianfeng Yu
Customer/manufacturer:
Nanjing Weigang Dairy Co., Ltd., China, Nanjing
5, Brisk Blackberry Smash
Brisk has developed Blackberry Smash, a new flavor innovation proprietary to 7-11, which is also the first blackberry-flavored iced tea produced by the brand.
Design organization:
PepsiCo Design & Innovation, United States, New York
Customer/Manufacturer:
PepsiCo, United States, New York
6, Pepsi× People's Daily New Media
PepsiCola and People's Daily New Media jointly introduced the new generation of heroes. They are global medical workers, workers, volunteers and transport personnel fighting on the front line during the epidemic. The cans are in newspaper style, plus the main tones of the classic Pepsi red and blue palette. Each can is printed with the real report from the People's Daily, as well as comments from readers.
Design organization:
PepsiCo Design & Innovation, United States, New York
Customer/manufacturer:
PepsiCo, United States, New York
7, Weigang Chunmanglong low-temperature fresh milk
This milk packaging is based on the image of Chinese python, which comes from a historical embroidery in the collection of Nanjing Jiangning Weaving Museum . The illustration of the python dragon is divided into two parts, each half being printed on the front and back of the milk carton. Splicing the two milk boxes together to get a complete python dragon.
Design organization:
Nanjing Weigang Dairy Co., Ltd., China, Nanjing
Designer:
Yuhan Zhang
Customer/manufacturer:
Nanjing Weigang Dairy Co., Ltd., China, Nanjing
8, LIFEWTR Series 8: Unconventional Canvas
LIFEWTR is a high-end water brand dedicated to promoting and displaying the source of creativity. LIFEWTR combines creativity and purpose, both a source of moisturizing and inspiration, and is a platform for emerging artists. Design is at the heart of the LIFEWTR brand, and most importantly the design on the bottle, which runs through all brand communications, from telling the true story of famous artists to content, to appearing in stores and live events.
Design organization:
PepsiCo Design & Innovation, United States, New York
Customer/manufacturer:
PepsiCo Design & Innovation, United States, New York
9, LIFEWTR Series 9: Art of Recycling
LIFEWTR has released nine series since its debut in the United States in January 2017, each of which has increased visibility around a socially relevant cultural anchor and revealed the works of three artists working in the field. A landmark move is that by the end of 2020, LIFEWTR will become the first high-end water in the United States to be 100% recyclable and use bottles made of 100% rPET, thus leading the way for the future of the circular plastic economy.
Design organization:
PepsiCo Design & Innovation, United States, New York
Customer/manufacturer:
PepsiCo, United States, New York
0, LIFEWTR S1 Arte Sin Fronteras Mexico
019, LIFEWTR pass Series 1: Arte Sin Fronteras (Art without Borders) extends to Mexican , a series celebrates the power of art to transcend boundaries and enhance cultural understanding. The series is a continuation of LIFEWTR's global series "Art Beyond Borders", which was launched in the United States in Series 5. With the birth of Series 1: Arte Sin Fronteras, LIFEWTR celebrates the power of art to transcend boundaries and enhance cultural understanding.
Design organization:
PepsiCo Design & Innovation, United States, New York
Customer/manufacturer:
PepsiCo, United States, New York
Information source: iF official website
Chinese editor: FBIF Media Department
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