Discuss the charm of tea and enjoy the fragrance of tea together. At the 2022 Spring China (Guangzhou) International Tea Expo, the " National Tea Lecture Hall" series of activities will be launched for the first time, organized by Guangzhou Tea Expo and Guangdong Province Tea Collection and Appreciation The association and the Guangdong Provincial Tea Culture Promotion Association jointly organized the event in the form of offline sharing + online live broadcast. The theme of the first issue was "Talking about Chinese Tea in Vernacular" and invited cultural scholars, industry experts and tea lovers to communicate and share. .
Chen Dong, President of the Guangdong Tea Collection and Appreciation Association, Li Wenhua, one of the drafters of the national standard for Pu'er tea, Chen Jingshun, founder of "Shunzi Talks Tea", the leading tea anchor on WeChat video account, and "Favorite", the leading domestic historical self-media Guests such as Zheng Huanjian, the founder and writer of "History", came to the scene to share the theme, inviting tea lovers from all walks of life to explore the Chinese history of tea, from the origin of tea, the evolution and origin of Chinese tea, famous tea people, tea events, tea utensils, and the history of tea When you start, it tells a two-thousand-year history of tea and China.
01 The Past and Present Life of Liubao Tea
Dean Chen Dong shared the theme "The Past and Present Life of Liubao Tea" for everyone.
Liubao tea is named after it originated from Liubao Town, Cangwu County, Guangxi. It has a history of more than 1,500 years. It was listed as a tribute to the court during the Jiaqing period of Qing Dynasty. In 2014, the Ministry of Culture also made Liubao tea traditional The skills are included in the national intangible cultural heritage list.
Liubao tea is the best among dark teas and is known as the "Moutai of dark teas". Its most unique feature lies in the aging of the tea leaves. Liubao tea is the dark tea with the most production process steps and the most complex production. Unlike other dark teas, it has to go through three years of storage before leaving the factory. Therefore, its aroma is outstanding and mellow. In addition, Liubao tea is grown in the Guangdong and Guangxi areas with high temperature and humidity, and has historically been mainly sold to Southeast Asia, which is different from the traditional " Ancient Tea Horse Road ".
Dean Chen Dong also explained the super high quality and value of Liubao tea from the perspectives of health, drinking and collection. Aged Liubao tea can reduce the content of total blood cholesterol, triglycerides and low-density lipoprotein, while increasing the content of high-density lipoprotein. It has the effects of removing dampness and healthy intestinal tract; ancient tea has The woody and old fragrance make it rich in taste; as early as 2016, the public brand value of Liubao tea was as high as 1.579 billion yuan, fully proving its collection value.
Today, with the development of modern technology, Liubao Tea is in a situation where opportunities and challenges coexist. Modern technology accelerates the aging process of Liubao Tea, creates a better storage environment, and can produce more and richer tea. The product can better meet the health and aesthetic needs of modern people. At the same time, it has also brought about problems such as the expansion of dark tea production capacity and the shortage of raw materials for traditional Liubao tea varieties. Even so, Dean Chen Dong said, "It is even more important to insist on the Starting from quality, we will unswervingly promote the tea tree brand revolution and accelerate the construction of a high-end Liubao tea raw material production base. "I believe that with this ingenuity, the various crises of Liubao Tea will be solved. Finally, Dean Chen Dong called on everyone to pay attention to Liubao Tea and wished everyone to stay healthy and happy!
02 Culture and products are the foundation of live broadcast
html On the afternoon of July 15, Mr. Chen Jingshun, the anchor of "Shunzi Talks about Tea", brought "Culture and Products are the foundation of live broadcast" live broadcast at the National Tea Lecture Hall of Guangzhou Tea Expo.
At the beginning of the event, Teacher Shunzi got straight to the point, pointing out that modern tea sales have experienced changes and developments from the era of retail stores, the era of exhibitions, and then the era of the Internet. No matter how the times change, the core and focus remain the same. , that is tea, and tea products that embody rich tea culture.
“Live broadcast, from beginning to end, is just a tool. Culture and products are the foundation of live broadcast."Based on his own experience in live broadcasting, Teacher Shunzi mentioned that many people do live broadcasting, some with picture names and all kinds of tricks to attract attention; some are seeking profit, selling misery and complaining is like begging; some are just sharing simple daily life; Some can win the favor of the audience with their professional knowledge. "Shunzi Talks about Tea" is the latter. Teacher Shunzi has been in the tea industry for thirteen years and deeply understands that "only love can withstand the years." Only by relying on live broadcasts made with love and care can we infect others across the screen.
Teacher Shunzi also said, "Each of us is the inheritor of China's five thousand years of culture and the spiritual spirit. The second generation of rich people. These cultures are also inexhaustible spiritual sources for us to create material life. Therefore, we must not only make good products, but also pay attention to the cultural stories behind the products. Only by doing business based on culture can we achieve brand success. Many brands fail precisely because they have forgotten an important part of our excellent traditional spiritual culture: not forgetting the original intention. They forget what they looked like when they came, and are defeated and lost in various difficulties and temptations. Decades of persistence rely on original intention and love.
The reason why "Shunzi Talks about Tea" has become a benchmark in tea culture live broadcasts is also because of its awe, humility, and constant gratitude. "If you want to do your job well, you must first sharpen your tools." "The kind of person you choose to be determines the kind of people who choose you and your live broadcast room." Through Teacher Shunzi’s sharing, we were able to gain insight into the knowledge involved in doing a good job in live broadcasting and doing a good job in live broadcasting of tea culture and tea products. "Everything in the world is informed by knowledge." Thanks to Teacher Chen Jingshun for sharing, I also look forward to the development of the tea industry live broadcast channel getting better and better!
03 The history of China in tea
"Drinking tea is not only an experience, but also a nostalgia for life and history," teacher Zheng Huanjian first said. Indeed, tea has almost run through the history of China for thousands of years. The traceability of tea is also a review of Chinese civilization. A cup of tea has traveled through thousands of years before it is presented to us, so it has a natural ancient charm. and mysterious charm.
The big wild tea tree in Ailao Mountain in Yunnan is 2,700 years old and is the oldest wild tea tree so far. The earliest record of tea drinking can be traced back to the first year of the Yuan Dynasty in the Western Han Dynasty. " Tong Yue " writes: "Everything you need to cook tea" and "Buy tea in Wuyang" show that China's tea drinking culture has a long history.
The Han nation itself is a combination of nomadic and agricultural nations, and the "Ancient Tea Horse Road" is proof of cultural integration. The spread of tea followed a geographical trend from west to east and from south to north. In terms of class, it showed the characteristics of secularization from top to bottom, that is, from aristocrats to common people. In the Tang Dynasty, the distribution of tea in China had achieved almost all-round coverage. In the Tang DynastyChao County Magistrate Yang Ye's "Shan Fu Jing Shu Lu" records: "In today's Guanxi and Shandong, the villages of Luyan are all If you eat it, you will still get it if you don't eat for a long time, and you can't go a day without tea." As for the Song Dynasty , citizen culture was more prosperous, and tea became more indispensable in people's daily lives. "Tea is for civilian use, equivalent to rice and salt, and cannot be used for a day." It has almost become a consensus. From the Song Dynasty, "firewood, rice, oil and salt" appeared From the saying "sauce and vinegar tea ", it can also be seen that the custom and culture of tea drinking has already "flyed into the homes of ordinary people".
Su Shi's "Tea Sip" expresses the secularization of tea
With the rise of tea-drinking culture, tea is widely seen in literary works. Together with "poetry" and "wine", it has become the key description object of the poets who moved there, and shows that both refined and popular people can appreciate it. characteristics. In the Tang Dynasty Jiaoran said, "The common people are drunk with wine, who can relieve the fragrance of tea?" The great poet Yuan Zhen created " One to Seven Character Poems·Tea ", which talks about the nature of tea and people's understanding of tea. He also introduced tea drinking culture and the functions of tea, which shows the prosperity of " tea style " at that time. The famous poem "Pipa Xing" contains the poem "Businessmen value profits over separation, and went to Fuliang to buy tea the month before last", which explains the tea tax and trade situation at that time.Su Shi, a famous tea lover, famously said, "I took the little moon in the sky alone to test the second spring in the world", which shows his love and pursuit of quality tea.
As far back as Ming Dynasty , in the "Late Ming Dynasty" of Renaissance in the middle and late Ming dynasties, Wen Zhengming, one of the "Four Great Talents in the South of the Yangtze River", wrote the poem "The Zhulianjuanyutiankaikai" The paintings, "Shiding Cooking and Trying Tea in the Evening" and the painting "Huishan Tea Party Picture" show the trend of people at that time meeting friends with tea. It can also be seen from the words of Nalan Xingde in the Qing Dynasty, "Betting on books makes the fragrance of tea splash away, it was just common practice at that time." It can also be seen that the literati in the Qing Dynasty used tea as a daily pastime.
Wen Zhengming in the Ming Dynasty, "Huishan Tea Party"
In the Qing Dynasty, the way of making tea also changed from making tea before the Sui and Tang , sencha in the Tang Dynasty, ordering tea in the Song Dynasty, and brewing tea in the Ming Dynasty. and craftsmanship are more sophisticated. Emperor Qianlong wrote in "Observing Tea Picking and Composing Songs": "You are tender before the fire and old after the fire. Only those who ride on fire are the best." This shows the Qing people's concern about the heat and tea utensils for making tea.
Qian Hui'an's "Scroll of Making Tea and Washing Inkstones" in the Qing Dynasty shows that elegant scholars took tea as a pastime.
Tea is not only inextricably linked with literature, but also with Zen and Taoism. It can be said that the history of tea is a tributary and an indispensable part of the Chinese civilization that has flowed for five thousand years. By tracing the history of tea, we can glimpse a corner of Chinese history, recalling how it was cultivated and spread thousands of years ago, how it was passed down and innovated through the wisdom of generations, and how it played on the big stage of history. What an important role. A small piece of tea embodies thousands of years of history and the spirit of the Chinese nation. Therefore, loving tea and inheriting tea is also protecting and inheriting our own civilization and history.
04 What is Guangdong White Tea
Renhua White Tea is China's national geographical indication product and is known as "Guangdong Famous Tea". It has won the gold medal at the National Forestry Premium New Product Expo, the first prize in the " Medium Tea Cup " National Famous Tea Competition, The special gold medal in the autumn competition of the 11th "China Tea Cup" International Dingcheng Tea King Competition, the gold medal in the white tea group of the 12th "China Tea Cup" spring competition and many other professional awards can be said to be "full of honors".
Chairman Lin Zhijian said that through this sharing, he hopes to show the charm of white tea, one of the six traditional Chinese tea categories, so that Renhua good tea can go out of the mountains, go to the world, and enter more people's lives.
In 2021, Renhua Baimao tea making skills were included in the list of Shaoguan City eighth batch of municipal intangible cultural heritage representative projects. Traditional and mature handicrafts combined with developed and advanced science and technology, combining ancient and modern, on the one hand, retain the natural ancient tea fragrance of Renhua Baimao Tea, on the other hand, inject modern technology into it, making the tea taste more delicate and rich, and greatly improve the taste of the tea. Improved its health quality and collection value.
At the same time, Deputy Director Yu Huarong of the Shaoguan Municipal Agriculture and Rural Affairs Bureau also pointed out the problem of Shaoguan white tea’s popularity among the people is not enough. In addition to optimizing technology, optimizing production, and improving the taste and quality of the tea itself, the government and enterprises also need to work together to create and spread the Shaoguan white tea regional brand so that more people can understand Shaoguan white tea.
With the rise of youth and national trends, young people have also fallen in love with drinking tea. In response to new consumption trends and consumer groups, tea companies should not only pursue quality optimization, but also change marketing strategies, packaging design, and sales channels. , to seize the market of young people; in addition, the government and enterprises can also create a business card of Shaoguan tea tourism through the construction of tea town tourism, attracting more people to visit, play and taste tea, so as to promote the high-quality development of Shaoguan tea brand.
Renhua Baimao Tea, known as White Mao Tea in ancient times, was created in the Ming Dynasty and became a tribute during the Jiaqing period of the Qing Dynasty. It has the four characteristics of plump buds, full tea leaves, sweet taste, and orchid aroma. It is also rich in content. It shows the quality characteristics of strong, mellow, fresh, refreshing and fragrant. General Manager Li Guoteng said: "The superior quality of Shaoguan tea has been proved by hundreds of years of history. Today, the people of Shaoguan must live up to their great trust, inherit the production skills of Renhua Baimao Tea, and strive to promote it and inject it into Endless vitality, this is the glorious mission given by history to the people of Shaoguan. "
The tea conversation was in full swing, and the tea artist served carefully brewed Shaoguan white tea, which filled the room with fragrance. The audience asked questions about the beauty and health effects of white tea . Deputy Director Yu Huarong shared his understanding of white tea based on his daily feelings of drinking tea and from a female perspective. She said that the content of amino acid in Renhua Baimao tea is as high as 6%-9%, which is 2-4 times that in ordinary green tea. It has the effect of beautifying the skin, and the tea leaves are bright in color and thick in pekoe, which visually gives people a With aesthetic pleasure, drinking Shaoguan white tea can make people feel refreshed during the hot summer season. Tasting tea also has the function of making friends, and making friends with tea has increasingly become a new healthy fashion. Renhua Baimao Tea has outstanding quality and hopes to become the choice of more people.
