A musical journey across time and space begins... On July 14, Jay Chou 's latest 2022 album "'s greatest work " was officially released. Previously, the preview song of the new album had been premiered on the official Weibo of Jewel Music , which attracted widespread attention. In the past few days, the topic #Jay Chou’s new album’s greatest work # # greatest work # has quickly become a hot search topic on Sina Weibo (see Figure 1 below for details).
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On the occasion of the official release of the new album, many people are also paying special attention to Jay Chou's related trademark layout. It is understood that for many years, as a personal company founded by Jay Chou in 2007, Jaywell Music Co., Ltd., while committed to the creation and promotion of Jay Chou's music works, also attaches great importance to the related trademark protection .
The reporter logged into the China Trademark Network and searched with the keyword "Jewell Music Co., Ltd." in the "Applicant Name (Chinese)" column. The results showed that Jewell Music Co., Ltd. submitted a total of 101 trademarks. Registration application (see Figures 2, 3, and 4 below for details). Among them, multiple trademarks such as "Tangled Lun", "Panda Man", and " Jewell " are in registration status, involving multiple categories of goods or services.
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So, what is the status of Jay Chou’s name and trademark? The reporter conducted a search using "Jay Chou" as the trademark name, and the results showed that among the 8 "Jay Chou" trademarks submitted for registration in recent years, 7 were canceled due to reasons such as the application being rejected, not being accepted, or not being renewed upon expiration. of the trademarks are invalid, and one is awaiting substantive review (see Figures 5 and 6 below for details).
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People who are familiar with and care about Jay Chou may still remember that in fact, in recent years, it is not uncommon to take advantage of celebrity popularity and rush to register trademarks, not just Jay Chou, Andy Lau , Cyndi Wang , Wei Dongyi , Many celebrities such as Liu Genghong, and Gu Ailing have also encountered the problem of their names being registered as trademarks. Not long ago, as the Dongfang Selection live broadcast became popular, some people got into trouble and submitted a trademark registration application named "Dong Yuhui" (for details, please see the relevant report of this newspaper "Want to register Dong Yuhui's trademark? Or read more books" Bar……" ).
Relevant experts said that according to the relevant provisions of my country's current Trademark Law , applying for trademark registration shall not damage the existing prior rights of others, nor may it be used by unfair means to preemptively register a trademark that has been used by others and has a certain influence. Wang Lianfeng, professor at the School of Intellectual Property of East China University of Political Science and Law and director of the Institute of Trademark Law, once said in an interview with a reporter from the China Intellectual Property News that after the names of well-known figures are subject to trademark squatting, the trademarks that have not been approved for registration will If an objection application is filed in a timely manner during the preliminary trademark announcement period, those who have been approved for registration can request that the relevant trademark be declared invalid or apply for cancellation on the grounds of non-use for three consecutive years.
At the same time, in recent years, the State Intellectual Property Office has also intensified its governance efforts, focused on carrying out special actions to combat malicious trademark registration, and regularly cracked down on malicious trademark hoarding. The trademark registration order has been further standardized, and the market environment has been purified. Among them, in order to stop in accordance with the law such behaviors as "free riding", "famous brands" and "hot spots" that use trademarks to seek unfair benefits, in 2021, the Trademark Office of the State Intellectual Property Office (hereinafter referred to as the Trademark Office) will accurately crack down on malicious trademark registrations and With regard to hoarding behavior, targeted policies were implemented throughout the entire process, and all business links worked together to combat 482,000 malicious trademark registration applications that were not intended for use. In addition, regarding the continued strict regulation of trademark application behavior, the "Trademark Office Work Points in 2022" also clearly stated that the Trademark Office will continue to maintain a high-pressure posture to crack down on malicious trademark squatting, and promptly conduct malicious registrations involving national interests, social and public interests, etc. Trademark disposal work.
Here, we also appeal to all walks of life not to be "jealous" because of the popularity of Jay Chou's new album. It is forbidden to "take advantage of hot spots" and rush to register trademarks! (Liu Shan)
