To operate B&B , we can divide it into two parts: software and hardware.
software part: provide touching service in terms of service. It can be divided into three types. The first is to make breakfast by yourself using local ingredients, the second is to treat guests as friends and share private attractions, and the third is to travel with guests and explain the local humanities and ecology in person. More than 90% of B&B owners in Taiwan, China will do these three points. The hardware part of
is built with emphasis on space aesthetics. It has three purposes. One is to show the owner's own taste. The second is a medium that can create host-guest interaction. The third is to improve customer leisure satisfaction. The spatial aesthetics of Taiwan, China, can be divided into three parts according to the architectural form. The first is the appearance of the building, the second is the design of courtyards, rooms, etc., and the third is the design of public spaces.
1, with naturalization, civilianization, affordability and people-friendly as its main business objectives.
China Taiwan B&B business content is naturalized, the consumer target is civilianized, the overall price is affordable, and the service method is people-friendly. B&Bs in Taiwan, China rely on natural scenery, ethnic minority culture and agricultural resources, with island residents as the main source of customers, emphasizing popular and reasonable charges, and providing rural tourism in the basic form of simple food and lodging reception, special agricultural products or ethnic minority song and dance performances.
2, unique architecture and natural landscape.
B&Bs in Taiwan, China are mostly located in beautiful mountainous villages. The buildings have different shapes but blend in with the surrounding scenery. Thatched cottages that give people a sense of returning to nature, unique cabins built along the stream, exotic western-style buildings that contrast with the green mountains and white clouds, and ship-shaped architectural shapes that echo the sea. These B&Bs are as natural as the surrounding environment. The charming scenery and unique architectural appearance form a major charm of the B&B.
3, the owner's affinity and humanistic and comfortable room settings.
The strong human touch and affinity are common characteristics of B&B owners. The limit on the number of rooms allows B&B hosts to have more time and energy to communicate with guests and be creative with the room layout. B&Bs in Taiwan are generally run by a couple, who often treat the B&B as a life-long work of art, incorporating personal feelings and humanistic concepts. Coupled with the comfortable and convenient indoor environment, it is deeply loved by boarders.
4. Combine with local natural resources and develop in harmony with the surrounding ecological environment.
China Taiwan B&B makes full use of the uniqueness and exclusivity of the surrounding natural environment, and combines humanities, natural landscapes, ecological environment resources and agricultural, forestry, fishery and animal husbandry production activities to form their own unique B&B forms, avoiding the sameness. For example, Yilan B&B emphasizes rural scenery, Taichung B&B launches luxury style, and Hualien B&B flaunts coastal scenery.
5. Cooperate with local industries to promote mutual development.
The villagers of Lianhe, who used to focus on growing tea, fruit trees, raising chickens, and cattle, have now transformed into leisure agriculture and homestays. For example, tea and fruit trees are open to the public. Visitors can pick tea and fruits by themselves, taste domestic chickens in a restaurant converted from a chicken shed, and after dinner, go up to the farmhouse tea house halfway up the mountain to taste tea and have a bird's eye view of the lights of Yilan County. "Sanfu Farm", once rated as one of the "Top Ten B&Bs", also provides tourists with comfortable bedrooms.
6. Accurate market positioning and business content, and gradually refine the market.
In recent years, Taiwanese B&Bs have increasingly focused on diversified development. In addition to integrating natural and cultural environmental elements, they also add creative and aesthetic elements to create B&B features with different themes. Such as exotic customs, family warmth, nostalgic retro, aboriginal customs, pastoral countryside, humanities and art themes, etc. Charges vary according to different facilities and environments.
Leisure farms are the most representative type of agriculture in Taiwan, China. The farms were originally mainly producing vegetables, tea or other crops, and have the characteristics of heterogeneous production. Leisure farms have a variety of natural resources, such as mountain streams, distant mountains, Ponds, diverse landscapes, unique animals and insects, etc. Therefore, the activities that can be developed on leisure farms are more diverse than other types of leisure agriculture. Common leisure farm activities include farm experience, children's play activities, nature classrooms, farm B&Bs, local folk activities, etc. Leisure farms are jointly established by several farmers or multiple farmer groups. They are relatively large in scale, generally covering an area of more than 50 hectares, and the projects they operate are relatively diversified.
1. Accommodation area, the leisure farm is equipped with fresh and elegant accommodation facilities, with a total of 106 country suites of different grades. The room has a beautiful view of the farm. In addition, guests staying at the hotel are given free tickets to the landscape orchard and can participate in folk activities for free.
2. Rural Experience Area. In the rural experience area, various fruit trees are planted and fruits are harvested seasonally. Since no pesticides are sprayed, the numerous fruits are not attractive in appearance, but they are the most natural and organic. Only the fruits are picked and eaten when you enter the garden. Visitors can eat as much as they want. The experience area also provides interpretation services to allow urbanites to understand the ecology and plant species in the farm park. In the experience area, there is also a wilderness fitness field built by reusing waste sleepers and old building materials, allowing visitors to stretch their muscles and exercise to keep fit. The thatched pavilion next to the trail has been built and maintained by the farm owner for decades. The farm owner who started his career as a farmer, even though he no longer needs to work in the fields, still does not forget the joy of labor and still maintains this skill. This conveys the intentions of its business to tourists.
3. Miaokou Cultural District. The most distinctive feature of the farm is the Miaokou Cultural District. Every night there are experience activities such as spinning tops, puppet shows, bottle fishing, sky lanterns and making glutinous rice balls, recreating the early rural areas of Taiwan, China. Life's entertainment. In addition to learning about the origins of various children's toys, visitors can also participate in DIY activities and make their own toys to satisfy everyone's potential innocence. The farm has special experience DIY activities, such as specialized teachers who know how to make sky lanterns, wood burning (burning various patterns on a piece of original color wooden board), using different veins and veins of various leaves, and using special dyes to make unique ones. T-shirts, etc.
4. The Black Heart Stone Forest Natural Ecological Area is located around the farm. There are hiking trails within it. It takes about 15 minutes to walk around. It is suitable for early morning or afternoon strolls. Black Heart Stone is an excellent tree species native to Taiwan, China. For hundreds of years, the people of Taiwan, China have turned this gift from heaven into various necessities needed for daily life; it has solved the life problems of the ancestors and accumulated more There is a strong and hard-to-disperse feeling of dependence on the black heart stone. Hundreds of years have passed, but the black heart stone is disappearing day by day... The Luodong Forestry Management Office and Shangri-La Leisure Farm began to plant black heart stone saplings in October 1980. Seventy thousand seedlings are waiting for new life, which is now providing the people of Taiwan, China. Nourish a simple spirit of Zhenggang. Several springs and autumns passed, and 70,000 saplings finally grew into a forest, recreating the original style of the early mountain forests in Taiwan, China. It has now become a famous black heart stone picking garden.
1. Straw culture, the farm has made full use of straw to develop many amazing crafts, such as painted hay, straw masks, straw paintings, straw souvenirs, straw dolls, straw weaving, etc., making the farm's straw art famous throughout the country . There is a large thatched farm inside the farm, and the designer painted the faces of two princes. Facing the Shengfu Temple is the Holy King of Kai Zhang, and facing the Jinxing Palace is the Three Kings of Gu Gong. They are local landmarks.
Straw Art Festival: The farm holds an annual Straw Art Festival every summer, attracting many foreign tourists. Various communities have launched many interesting cultural performances, such as the shooting of bamboo cannons in Chaoyang Community, the wooden clog dance in Baimi Community, the local lion performance in Yutian Community, and the straw mask dance and Pearl Song singing performed in Pearl Community, all of which kept tourists entertained while traveling. Enjoy the arts and culture.In addition to arranging activities such as music, dance, singing, Gezi opera, and aboriginal singing and dancing, the organizer of the
Straw Art Festival also has a static exhibition section that includes an exhibition of community achievements that the county is currently engaged in overall community construction, as well as grass stacking and straw rope rubbing. , rice field tug-of-war, children pushing straw balls, scarecrow decoration and other interesting rural competitive activities, allowing cultural industries such as straw and kites to be creative, bringing abundant vitality to the countryside.
2. Kite culture, Dongshan Kite Festival : In the ninth month of the lunar calendar, the famous Jiubianfeng (rainless north wind) blows in Taiwan, China. During the slack season of autumn harvest and winter storage, people fly kites for entertainment, and kites fly all over the sky. Kites constitute a beautiful pastoral scene and reflect the leisurely and elegant rural life.
Kite Museum: In early rural life, kites were a folk entertainment during the off-farm period. During the crisp autumn season, all kinds of colorful kites flew all over the sky. Currently, the museum collects more than 1,000 kite works. For twenty years, the Dongshan Kite Museum on the campus of Dongshan Primary School has promoted kite folk activities and the display of art teaching achievements. After Dongshan Township held the Dongshan Kite Festival, a township characteristic event, kites have become a well-known activity in Dongshan Township. It is planned at the Dongshan Township Office. With the assistance of teachers and students of Dongshan Primary School, the small kite exhibition room was transformed into a township-themed exhibition hall, bringing campus art and culture into the community for inheritance and promotion.
3. Clogs culture, there is a 100-meter community in Zhongshan Leisure Agriculture Zone where the leisure farm is located. The community specially cooperates with the school. Residents in the community who are quite familiar with clogs culture serve as clogs teachers in primary schools. In addition to teaching students about clogs, In addition to the manufacturing process, clog dance was also established in the school. Students in some grades of the school have formed a clog dance team, and they learn clog dance at school every week. Not only do these students participate in performances from time to time, but when they return to the community, they also join the clog dance team formed by mothers in the community, allowing students to understand that clogs are not only It is just a product, but it also has beautiful cultural significance, and through the performance of clog dance, visitors can experience the diverse cultural characteristics of clogs.
model inspiration
• The project is rich in activities, focusing on participation and experience
relying on rural lifestyle entertainment, and setting up special experience DIY activities. Rich activities greatly enhance the participation of farm products. Especially under the current experience economy form, this kind of participation experience is even more important. And this kind of participation experience actually provides a new form for product sales, which is more easily accepted by tourists and can better stimulate their desire to buy.
• Create a variety of cultures and enhance the connotation of the farm. The
project relies on local characteristics and gradually creates its own unique culture, which itself is a powerful attraction. For example, the straw culture of Shangri-La Leisure Farm is built with its focus , has made its straw art famous throughout the country. Various special products and various festival activities based on these cultures have greatly enhanced and enriched the connotation of the farm.
• Multiple service functions and rich product types
Shangri-La Leisure Farm contains a rich tourism format, covering the entire process of tourism services and meeting different levels of tourism needs. There are complete reception facilities, a variety of catering and food, large conference rooms for business people, sightseeing orchards for leisure and entertainment, ecological beauty, highly participatory experience activities and various special festivals, etc., which enrich the farm's charm. Product types expand market demand.
1) Agricultural management experience area 1. Muye style area: A Muye style area is set up in the pasture for cattle to graze. In addition, horse stables and storage houses are scheduled to be set up, surrounded by solid wood fences, and cattle are grazed in the grassland, with edge trails. Set up a feeding platform to provide visitors with opportunities to touch. 2. Feiniu Plaza - Large lawn parent-child activity area: This is a grassland. Because it is located in the most open part of Feiniu Ranch, it has a panoramic view of the entire area. It provides a place for tourists to fly kites and large-scale group recreation activities and other outdoor activities.
(2) The various facilities and activities provided in the leisure activity area "Flying Cow Ranch" are as follows: 1. Customer service center area: It is an area with old farmhouses and cowsheds, located on the ridge, covering an area of about 4 square meters. It is the first area that tourists visit. It has completed gate area management, parking, resting, dining, accommodation consultation services, educational explanations and other service facilities. This area is the main building complex in the farm. In order to match the nature of the pasture Flavor, its facilities mainly use natural materials, but are limited by legal regulations. They only renovate old farm buildings and build existing centralized accommodation systems to provide local catering services and set up indoor sports facilities and conference rooms. etc. to provide basic service functions. 2. Organic vegetable display area: The farm has an organic vegetable garden to display the organic vegetable planting and production process. 3. Farmers’ study and training area: The farm has a farmer’s study and training area for agricultural research and training, butterfly breeding, traditional Chinese medicine herb propagation facility gardening and other agricultural development research and practical training.
3) Agricultural landscape and natural ecology 1. Butterfly Center: including greenhouse and net room butterfly ecological display garden, natural classroom, management room, net room breeding field, herbarium, larvae culture room, ecological materials display area, butterfly luring botanical garden, Forest viewing trails and bird watching facilities. 2. Reservation area for leisure farm research, development and planning: In order to reserve space for future development, this farm is designated as a reservation area.
Natural environment and landscape
Dongshi Forest Farm is a typical low-altitude shallow mountainous area. The annual average temperature is 20 to 25 degrees Celsius, which is about 2.5 lower than Taichung City on average. The annual humidity is about 75% to 80%, and the climate is refreshing and pleasant, which is one of the main reasons for attracting tourists. The landscape resources of Dongshi Forest Farm are very rich. It is a world of dense forests, elegant environment and unfailing flowers in all seasons. Together with various forest recreational facilities, it provides the best place for citizens to take a vacation. Its various resources are as follows:
1. Topography and landscape resources
The forest farm is located at the end of the mountain range. The terrain changes endlessly, including gentle land, steep slopes, rising cliffs, and rolling hills. The forest creek valley in the farm has rugged rocks, gurgling water, and is primitive and deep. The secluded atmosphere is unforgettable.
2． Meteorological landscape
At dawn, the rising sun rises in the east. Looking east to the central mountain range , you can watch the beautiful clouds change; at dusk, the sunset is infinitely beautiful. Looking west to the mouth of Da'an River, the sunset is gorgeous all over the mountains; in the morning and evening or after rain, you can climb up to see the valley, and the clouds are thick. , quite the artistic conception of "mountains in the ethereal world".
3． Birds are the most obvious animal landscape
. The low sea and shallow mountainous areas are the most suitable for various wild birds to inhabit. Since the opening of the forest farm, we have attached great importance to the planting of plants and long-term management and cultivation. Many wild birds naturally call the farm their home. Some have been found. There are 64 kinds, and there are as many as 14 common ones. In addition to wild birds, there are also many kinds of small animals and insects, especially fireflies and butterflies. The ecological resources are even richer.
4． Plant landscape
(1) Beautiful forest scenery: The forest area accounts for 92% of the forest area. The plants are very rich. The forest scenery in the four seasons is distinct, each with its own interest. Spring: the new green of fir, tung, camphor, maple and plum blossoms, the forest is full of vitality; summer: Tung tree flowers bloom and fall, just like snow in the Dongshi forest farm; autumn: Tung tree leaves turn yellow, maple leaves turn red, Christmas red appears, and the forest farm enters a world of color; in winter: the tung leaves fall and only dead branches remain, adding a bit of bleak beauty.
(2) Merlin scenic spot with plum blossoms in full bloom: 30 hectares of Merlin and 3 koo of plum trees. When the plum blossoms bloom, they form a sea of white fragrant snow, which is very spectacular. The plum trees are very attractive when they bear fruit. There are forest paths and small flower gardens in Merlin. Visitors who visit the garden to enjoy plum blossoms and flowers feel as if they have entered a fairyland on earth.
(3) The flower forest is unique: Dongshi Forest Farm is different from ordinary forest recreation areas in that there are beautiful flowers, which bloom
and fall, in a wide variety of varieties and with different flowering periods.Plum blossoms bloom from December to January of the following year, cherry blossoms bloom from February to March, azaleas appear from March to April, tung flowers fall from April to May, and crape myrtles bloom in summer. , Goat beetle , wild peony , wild ginger flower , wild lily are even more colorful. In autumn, Christmas red and maple leaves are even more colorful.
(4) It’s a lot of fun to visit the orchard and pick wild fruits and herbs in the forest: there are 10 hectares of citrus orchards and 30 hectares of plum orchards on the site, and many orchards along Shilin Road are open for fruit picking; there are wild strawberries in the forest. (commonly known as bergamot), wild passion fruit, pomegranate, bayberry, there are many wild interesting things for tourists to pick freely.
(3) Regional human resources
Forest Farm attracts tourists with its unique forestry culture; Dongshi area is dominated by Hakka culture, among which Hakka cuisine is even more praised; rural cultural relics display, camphor oil refinery, Apiaries, tea art exhibitions, plum products, medicinal leather areas, etc. are all rich human resources.
(1) Sports and leisure
mainly includes: (1) Marine sightseeing activities on the shore. Including rock fishing , embankment fishing, multi-functional fishing port, marine park, fisherman's wharf, beach walks and intertidal rock pool exploration, etc. (2) Activities on the sea. In the adjacent sea area, it includes sea swimming, snorkeling , whale watching, sea fishing, sailing, windsurfing, surfing, jet skiing and other activities; in the farther sea area, it includes blue highways and cruise ships. (3) Activities under the sea surface. Represented by scuba diving and submarine activities. It is roughly estimated that the current fishing population in Taiwan, China, is as high as more than 2 million [7]. Most of the major fishing ports in various counties (cities) have operators who specialize in and run boat fishing services. According to statistics from the Fisheries Department of the Council of Agriculture in Taiwan, China, in March 2002, there were 145 recreational fishing boats and 86 concurrent recreational fishing boats. Among these recreational fishing boats, the most notable ones were the sea fishing boats docked at the Shen'ao Fishing Port affiliated to the Ruifang District Fisheries Association.
(2) Fishing experience type
is generally divided into sightseeing and leisure fishing, visits to fishing activities and fishing village life experiences, etc. (1) Sightseeing and leisure fishing, including activities such as leading snails, stone hu, and collecting snails and shellfish. (2) Visits to fishery activities, including visits to fishing operations, box-net farming, fixed-net fishing operations, fish farm farming and aquatic product processing, etc. Mainly through groups or academic units, we contact regional fishermen's associations or operators to arrange visits to fishing operations and aquatic product processing plants, and through participation and experience, we gain a practical understanding of fishery operations. In addition, coastal aquaculture operators have also established aquaculture zones through associations and set up recreational fish farming demonstration areas to provide the public with a sightseeing experience by combining aquaculture and leisure. (3) In terms of fishing village life experience, there are fishing village experience, explanation, B&B operation, etc. For example, the Lichuan Clam Farm in Shoufeng Township, Hualien, Dayao Sightseeing and Leisure Breeding Farm in Wujie, Yilan, and Hanbao Cooperative Farm in Changhua, etc., provide people with a fishing village life experience and pastoral enjoyment. There are also B&B operators in many other fishing village areas, such as the Xinanchun Leisure Fishing Village in Qigu District, Tainan City, which provides accommodation for individual travelers, allowing them to experience the life of a fishing village and the hard work of fishermen. Marine ranches also belong to the fishing experience type. For example, Yilan County has developed two marine ranches in Shicheng and Dongao. The Shicheng Marine Ranch covers an area of 640hm2, and the Dongao Marine Ranch covers an area of 440hm2. The "County Government Agriculture Bureau" has successively invested in more than 8,000 artificial fish reefs, warship reefs, etc. to create an environment suitable for fish survival. Dong'ao Marine Ranch is a half-moon-shaped natural bay surrounded by mountains and sea. 3,159 artificial reefs have been put in. It is a successful marine ranch.
(3) Eco-tourism
mainly includes watching whales and dolphins, watching fishing fires and blue sea highways, etc. The ecological tour of Qigu (Lagoon) in Tainan City is a kind of ecological tour and leisure fishery. Currently, whale and dolphin watching activities are booming in Taiwan, China, and its industrial activities include Yilan, Hualien and Taitung. The "Guishan Chaori" in Toucheng and the "Doraman" in Hualien are both famous and profitable. In addition, the activity of watching fishing fires is also very popular because it is educational and entertaining.Regarding the maritime blue highway, several district fishermen's associations and recreational fishing boat operators in northern New Taipei City once jointly invested and operated it, but most of them have now ceased operations due to problems with routes, passenger transportation, and port entry and exit management.
(4) Fishing town gourmet type
mainly includes famous specialties and delicacies and holiday sightseeing fish markets. (1) Specialty products and delicacies refer to seafood tasting and specialty product shopping. Many regional fishermen's associations in Taiwan, China, have set up specialty product direct sales centers or cooked food areas for the public to taste aquatic delicacies. Due to the characteristics of the fishing ports and the surrounding seafood restaurants, they are very popular among the public, such as Wuqi, Bisha, and Wushi Port. , Donggang tuna season, etc. also promote fishery products and delicacies through tasting sessions or large-scale promotional activities. (2) More than a dozen fishermen’s associations in Taiwan, China, have set up holiday tourist fish markets, providing famous fishery specialties or cooked seafood for the public to taste aquatic delicacies. With the characteristics of fishing ports, they are very popular among the public. These holiday tourist fish markets, which are operated and developed with the assistance of the authorities, include Wuqi, Yong'an, Zhuwei, Hsinchu, Fuji, Bisha, Butai, Wushi, Donggang, Ziguan, Anping, Magong, etc. Among them, the tourist fish markets in Wuqi, Yongan, Zhuwei, Hsinchu, and Fuji are the most successful.
(5) Educational and cultural
mainly includes fishery promotion classrooms, fishery history and folk custom celebrations and fishery education displays. (1) Fishery promotion classrooms include fishery training centers, fish development classrooms, cooking classrooms, fishery technology promotion, etc. Many fishermen's associations in Taiwan, China often organize fishery education or fish food promotion activities to teach fishermen and the general fishing village community about various training courses such as fishing and seafood cooking. Fisheries associations in various regions also carry out fishery promotion activities to deliver new information or promote new technologies, which is of great help to the promotion of fishery development measures or the development of fishing villages and communities. (2) Fishing history and folk custom celebrations include visits to fishing village monuments, fishermen legends, ancient fishing methods, royal boat patrols, burning the royal boat, releasing water lanterns, Mazu birthday celebrations, etc. Fishery history and folk custom celebrations help the public understand the culture of fishing villages. (3) Fishery education displays include fishing gear displays, fish, shrimp and shellfish display museums, maritime museums, cultural relics museums, aquariums, biological education centers, etc. For example, Donggang District Fisheries Association and Changhua District Fisheries Association operate fishery culture exhibition halls to aquarium and fishery culture and history are displayed as the main content. In addition, the leisure activities developed using the unique folk cultural activities in the fishing village area are also called educational and cultural leisure fisheries. The main ones include the orphan grabbing activity in Toucheng, Yilan, and the King Boat Festival and King Boat Patrol in Donggang. , releasing water lanterns, celebrating Mazu’s birthday, etc.
1. Characteristic positioning
Accurate positioning, distinctive theme
China Taiwan Leisure Farm has a distinctive theme and outstanding personality. These themes include fruit picking, bamboo, vanilla, tea, and famous flowers. Grass ornamental, insect collection, dairy sheep, cows, crabs , crocodile, ostrich and other experiences, with constant innovation, making tourists always full of novelty. For example, the "Qinglin Farm" located in Guanyin Township, Taoyuan, grows sunflowers all year round and is open to the public for free. There is also the "Bode Farm" that specializes in growing carnivorous plants, including Nepenthes and Nepenthes. Venus flytrap , blanket moss, Sarracenia , etc. As soon as you look at the names of many farms, you will know the characteristics of the farm, such as "Xunzhiyuan" which mainly focuses on vanilla, "Flying Cow Ranch" which mainly focuses on dairy cows, and "Binlang Phalaenopsis Tourist Farm" which mainly focuses on orchids. "The Flower Farm" has planted a large number of precious woods and exotic flowers and plants.
2. Creative design
Integrate personality and highlight differences
Keyword 1: Art
Leisure farm owners in Taiwan, China, have a common characteristic. They all love rural pastoral life. The original intention of building leisure farms is to fulfill their childhood. a dream. They do not pursue short-term huge profits, but pay great attention to the protection of the ecological environment from the beginning. During the construction and operation process, they constantly integrate their own creativity and compare the farm to their own works of art. Guests can You can clearly feel the artistic style and personal pursuit of the owner.
Keyword 2: Culture & Life
For example, the Shanbanqiao Farm Face Painting Cultural Life Museum located in Sanyi, Miaoli is a farm that mainly focuses on wood carving creation and teaching. The owners, Lin Wenyuan and Peng Feiyu, are very interested in Peking Opera Face Painting. I have a special liking for art, and after many years of painstaking research and painting, I transformed the carving skills that were originally a must-learn for wood carving beginners into simple and interesting creative teaching activities suitable for the general public and parents and children to improvise color painting.
Keyword 3: New ideas + DIY
For example, Toucheng Farm’s traditional project Ye Tuo T-shirts are constantly being introduced with new patterns and new ideas, and a fixed source of customers can continue to come and consume. Jinyong DIY Farm adds new tomato varieties every year. The "United Nations Tomato Gift Box" combines tomatoes from all over the world, allowing visitors to taste various shapes, colors, and varieties from all over the world in one gift box. Taste of tomatoes. United Nations Tomato Gift Box
3. Recreational design
In-depth experience, fun and harmonious
China Taiwan Leisure Agricultural Press has facilities for many people to enjoy together, such as barbecue area, fruit picking area, game area, farming experience area, etc. Some also have baking areas full of the fun of rural Taiwan, allowing tourists to enjoy baked sweet potatoes and roasted chicken in earth kilns; some hold agricultural-related educational activities and fun competitions from time to time; some It provides opportunities to interact with animals on the farm. Visitors can experience the life of a ranch farmer through the process of feeding calves, milking cows, and drinking milk. Feiniu Ranch
In creating recreational methods, China Taiwan Leisure Farm is particularly good at discovering and excavating local historical culture and local characteristic resources, such as grass weaving, rattan weaving, carvings, handicrafts, local dances, dramas, music and historical sites, stories and legends. Create a distinctive brand through novel creativity and packaging. For example, Taomi Village in the earthquake-stricken area contains rich ecological resources. There are 29 species of frogs native to Taiwan, China, and Taomi has 23 species. There are 143 species of dragonflies in Taiwan, and 56 species have been found in Taomi. With the help of the local government, Taomi villagers Explore the potential of resources, constantly promote various frogs and colorful dragonflies, design various cute cartoon images of the two small animals, and place them in eye-catching locations in the countryside, and encourage villagers to use paper, cloth, stones, etc. Using rural materials and making handicrafts, Taomi Village quickly transformed from an earthquake ruin into an insect eco-cultural experience and leisure area. Taomi Village Insect Ecological Culture Experience and Leisure Area
4. Create an industrial chain
In-depth processing, double the benefits
The deep processing of agricultural products in Taiwan, China, covers the entire process from fresh fruits, preservation and storage, dry product refining to ingredient extraction to make facial masks, skin care and beauty products, etc. A whole range of production, production and packaging technologies has greatly extended the industrial chain. For example, Jiupin Lotus Ecological Education Park has established its own systematic agricultural product processing and sales centers or outlets. The processes for various agricultural products from product processing, refrigeration, sandblasting to sorting and packaging are not complicated, but its series of products are dazzling, ranging from Ice cream, fresh fruit drinks, fruit products, dried fruits and skin care products are all available.
The Xinyi Township Farmers Association of Nantou County introduced young intellectuals who returned to their hometowns, and based on local plum specialties, they designed dozens of special products and creatively packaged them, becoming the most distinctive local agricultural specialties and the most popular tourist commodities. Nantou County Xinyi Township Farmers Association Plum Dream Factory uses the plum winery and CAS processing plant in the park to develop a variety of local agricultural specialty products based on plums in Taiwan, China. Meizi Winery aims to be the first storytelling winery in Taiwan, China. In developing wine products, in addition to inheriting Xinyi's traditional wine technology and flavor, the naming of wine products is based on the life fragments and life stories of mountain residents.
5. Marketing and promotion
Taiwan, China, pays special attention to combining specialties with tourism and uses festivals to promote them. For example, Kenting in Pingtung County is located at the southern end of the Hengchun Peninsula. It is a famous scenic spot. Spring is also the season when black tuna migrate to the sea. In conjunction with recreational fisheries, spring outings focusing on black tuna cultural tourism are held here every year. , displaying and selling seafood products such as black tuna and oily caviar.
To operate B&B , we can divide it into two parts: software and hardware.
software part: provide touching service in terms of service. It can be divided into three types. The first is to make breakfast by yourself using local ingredients, the second is to treat guests as friends and share private attractions, and the third is to travel with guests and explain the local humanities and ecology in person. More than 90% of B&B owners in Taiwan, China will do these three points. The hardware part of
is built with emphasis on space aesthetics. It has three purposes. One is to show the owner's own taste. The second is a medium that can create host-guest interaction. The third is to improve customer leisure satisfaction. The spatial aesthetics of Taiwan, China, can be divided into three parts according to the architectural form. The first is the appearance of the building, the second is the design of courtyards, rooms, etc., and the third is the design of public spaces.
1, with naturalization, civilianization, affordability and people-friendly as its main business objectives.
China Taiwan B&B business content is naturalized, the consumer target is civilianized, the overall price is affordable, and the service method is people-friendly. B&Bs in Taiwan, China rely on natural scenery, ethnic minority culture and agricultural resources, with island residents as the main source of customers, emphasizing popular and reasonable charges, and providing rural tourism in the basic form of simple food and lodging reception, special agricultural products or ethnic minority song and dance performances.
2, unique architecture and natural landscape.
B&Bs in Taiwan, China are mostly located in beautiful mountainous villages. The buildings have different shapes but blend in with the surrounding scenery. Thatched cottages that give people a sense of returning to nature, unique cabins built along the stream, exotic western-style buildings that contrast with the green mountains and white clouds, and ship-shaped architectural shapes that echo the sea. These B&Bs are as natural as the surrounding environment. The charming scenery and unique architectural appearance form a major charm of the B&B.
3, the owner's affinity and humanistic and comfortable room settings.
The strong human touch and affinity are common characteristics of B&B owners. The limit on the number of rooms allows B&B hosts to have more time and energy to communicate with guests and be creative with the room layout. B&Bs in Taiwan are generally run by a couple, who often treat the B&B as a life-long work of art, incorporating personal feelings and humanistic concepts. Coupled with the comfortable and convenient indoor environment, it is deeply loved by boarders.
4. Combine with local natural resources and develop in harmony with the surrounding ecological environment.
China Taiwan B&B makes full use of the uniqueness and exclusivity of the surrounding natural environment, and combines humanities, natural landscapes, ecological environment resources and agricultural, forestry, fishery and animal husbandry production activities to form their own unique B&B forms, avoiding the sameness. For example, Yilan B&B emphasizes rural scenery, Taichung B&B launches luxury style, and Hualien B&B flaunts coastal scenery.
5. Cooperate with local industries to promote mutual development.
The villagers of Lianhe, who used to focus on growing tea, fruit trees, raising chickens, and cattle, have now transformed into leisure agriculture and homestays. For example, tea and fruit trees are open to the public. Visitors can pick tea and fruits by themselves, taste domestic chickens in a restaurant converted from a chicken shed, and after dinner, go up to the farmhouse tea house halfway up the mountain to taste tea and have a bird's eye view of the lights of Yilan County. "Sanfu Farm", once rated as one of the "Top Ten B&Bs", also provides tourists with comfortable bedrooms.
6. Accurate market positioning and business content, and gradually refine the market.
In recent years, Taiwanese B&Bs have increasingly focused on diversified development. In addition to integrating natural and cultural environmental elements, they also add creative and aesthetic elements to create B&B features with different themes. Such as exotic customs, family warmth, nostalgic retro, aboriginal customs, pastoral countryside, humanities and art themes, etc. Charges vary according to different facilities and environments.
Leisure farms are the most representative type of agriculture in Taiwan, China. The farms were originally mainly producing vegetables, tea or other crops, and have the characteristics of heterogeneous production. Leisure farms have a variety of natural resources, such as mountain streams, distant mountains, Ponds, diverse landscapes, unique animals and insects, etc. Therefore, the activities that can be developed on leisure farms are more diverse than other types of leisure agriculture. Common leisure farm activities include farm experience, children's play activities, nature classrooms, farm B&Bs, local folk activities, etc. Leisure farms are jointly established by several farmers or multiple farmer groups. They are relatively large in scale, generally covering an area of more than 50 hectares, and the projects they operate are relatively diversified.
1. Accommodation area, the leisure farm is equipped with fresh and elegant accommodation facilities, with a total of 106 country suites of different grades. The room has a beautiful view of the farm. In addition, guests staying at the hotel are given free tickets to the landscape orchard and can participate in folk activities for free.
2. Rural Experience Area. In the rural experience area, various fruit trees are planted and fruits are harvested seasonally. Since no pesticides are sprayed, the numerous fruits are not attractive in appearance, but they are the most natural and organic. Only the fruits are picked and eaten when you enter the garden. Visitors can eat as much as they want. The experience area also provides interpretation services to allow urbanites to understand the ecology and plant species in the farm park. In the experience area, there is also a wilderness fitness field built by reusing waste sleepers and old building materials, allowing visitors to stretch their muscles and exercise to keep fit. The thatched pavilion next to the trail has been built and maintained by the farm owner for decades. The farm owner who started his career as a farmer, even though he no longer needs to work in the fields, still does not forget the joy of labor and still maintains this skill. This conveys the intentions of its business to tourists.
3. Miaokou Cultural District. The most distinctive feature of the farm is the Miaokou Cultural District. Every night there are experience activities such as spinning tops, puppet shows, bottle fishing, sky lanterns and making glutinous rice balls, recreating the early rural areas of Taiwan, China. Life's entertainment. In addition to learning about the origins of various children's toys, visitors can also participate in DIY activities and make their own toys to satisfy everyone's potential innocence. The farm has special experience DIY activities, such as specialized teachers who know how to make sky lanterns, wood burning (burning various patterns on a piece of original color wooden board), using different veins and veins of various leaves, and using special dyes to make unique ones. T-shirts, etc.
4. The Black Heart Stone Forest Natural Ecological Area is located around the farm. There are hiking trails within it. It takes about 15 minutes to walk around. It is suitable for early morning or afternoon strolls. Black Heart Stone is an excellent tree species native to Taiwan, China. For hundreds of years, the people of Taiwan, China have turned this gift from heaven into various necessities needed for daily life; it has solved the life problems of the ancestors and accumulated more There is a strong and hard-to-disperse feeling of dependence on the black heart stone. Hundreds of years have passed, but the black heart stone is disappearing day by day... The Luodong Forestry Management Office and Shangri-La Leisure Farm began to plant black heart stone saplings in October 1980. Seventy thousand seedlings are waiting for new life, which is now providing the people of Taiwan, China. Nourish a simple spirit of Zhenggang. Several springs and autumns passed, and 70,000 saplings finally grew into a forest, recreating the original style of the early mountain forests in Taiwan, China. It has now become a famous black heart stone picking garden.
1. Straw culture, the farm has made full use of straw to develop many amazing crafts, such as painted hay, straw masks, straw paintings, straw souvenirs, straw dolls, straw weaving, etc., making the farm's straw art famous throughout the country . There is a large thatched farm inside the farm, and the designer painted the faces of two princes. Facing the Shengfu Temple is the Holy King of Kai Zhang, and facing the Jinxing Palace is the Three Kings of Gu Gong. They are local landmarks.
Straw Art Festival: The farm holds an annual Straw Art Festival every summer, attracting many foreign tourists. Various communities have launched many interesting cultural performances, such as the shooting of bamboo cannons in Chaoyang Community, the wooden clog dance in Baimi Community, the local lion performance in Yutian Community, and the straw mask dance and Pearl Song singing performed in Pearl Community, all of which kept tourists entertained while traveling. Enjoy the arts and culture.In addition to arranging activities such as music, dance, singing, Gezi opera, and aboriginal singing and dancing, the organizer of the
Straw Art Festival also has a static exhibition section that includes an exhibition of community achievements that the county is currently engaged in overall community construction, as well as grass stacking and straw rope rubbing. , rice field tug-of-war, children pushing straw balls, scarecrow decoration and other interesting rural competitive activities, allowing cultural industries such as straw and kites to be creative, bringing abundant vitality to the countryside.
2. Kite culture, Dongshan Kite Festival : In the ninth month of the lunar calendar, the famous Jiubianfeng (rainless north wind) blows in Taiwan, China. During the slack season of autumn harvest and winter storage, people fly kites for entertainment, and kites fly all over the sky. Kites constitute a beautiful pastoral scene and reflect the leisurely and elegant rural life.
Kite Museum: In early rural life, kites were a folk entertainment during the off-farm period. During the crisp autumn season, all kinds of colorful kites flew all over the sky. Currently, the museum collects more than 1,000 kite works. For twenty years, the Dongshan Kite Museum on the campus of Dongshan Primary School has promoted kite folk activities and the display of art teaching achievements. After Dongshan Township held the Dongshan Kite Festival, a township characteristic event, kites have become a well-known activity in Dongshan Township. It is planned at the Dongshan Township Office. With the assistance of teachers and students of Dongshan Primary School, the small kite exhibition room was transformed into a township-themed exhibition hall, bringing campus art and culture into the community for inheritance and promotion.
3. Clogs culture, there is a 100-meter community in Zhongshan Leisure Agriculture Zone where the leisure farm is located. The community specially cooperates with the school. Residents in the community who are quite familiar with clogs culture serve as clogs teachers in primary schools. In addition to teaching students about clogs, In addition to the manufacturing process, clog dance was also established in the school. Students in some grades of the school have formed a clog dance team, and they learn clog dance at school every week. Not only do these students participate in performances from time to time, but when they return to the community, they also join the clog dance team formed by mothers in the community, allowing students to understand that clogs are not only It is just a product, but it also has beautiful cultural significance, and through the performance of clog dance, visitors can experience the diverse cultural characteristics of clogs.
model inspiration
• The project is rich in activities, focusing on participation and experience
relying on rural lifestyle entertainment, and setting up special experience DIY activities. Rich activities greatly enhance the participation of farm products. Especially under the current experience economy form, this kind of participation experience is even more important. And this kind of participation experience actually provides a new form for product sales, which is more easily accepted by tourists and can better stimulate their desire to buy.
• Create a variety of cultures and enhance the connotation of the farm. The
project relies on local characteristics and gradually creates its own unique culture, which itself is a powerful attraction. For example, the straw culture of Shangri-La Leisure Farm is built with its focus , has made its straw art famous throughout the country. Various special products and various festival activities based on these cultures have greatly enhanced and enriched the connotation of the farm.
• Multiple service functions and rich product types
Shangri-La Leisure Farm contains a rich tourism format, covering the entire process of tourism services and meeting different levels of tourism needs. There are complete reception facilities, a variety of catering and food, large conference rooms for business people, sightseeing orchards for leisure and entertainment, ecological beauty, highly participatory experience activities and various special festivals, etc., which enrich the farm's charm. Product types expand market demand.
1) Agricultural management experience area 1. Muye style area: A Muye style area is set up in the pasture for cattle to graze. In addition, horse stables and storage houses are scheduled to be set up, surrounded by solid wood fences, and cattle are grazed in the grassland, with edge trails. Set up a feeding platform to provide visitors with opportunities to touch. 2. Feiniu Plaza - Large lawn parent-child activity area: This is a grassland. Because it is located in the most open part of Feiniu Ranch, it has a panoramic view of the entire area. It provides a place for tourists to fly kites and large-scale group recreation activities and other outdoor activities.
(2) The various facilities and activities provided in the leisure activity area "Flying Cow Ranch" are as follows: 1. Customer service center area: It is an area with old farmhouses and cowsheds, located on the ridge, covering an area of about 4 square meters. It is the first area that tourists visit. It has completed gate area management, parking, resting, dining, accommodation consultation services, educational explanations and other service facilities. This area is the main building complex in the farm. In order to match the nature of the pasture Flavor, its facilities mainly use natural materials, but are limited by legal regulations. They only renovate old farm buildings and build existing centralized accommodation systems to provide local catering services and set up indoor sports facilities and conference rooms. etc. to provide basic service functions. 2. Organic vegetable display area: The farm has an organic vegetable garden to display the organic vegetable planting and production process. 3. Farmers’ study and training area: The farm has a farmer’s study and training area for agricultural research and training, butterfly breeding, traditional Chinese medicine herb propagation facility gardening and other agricultural development research and practical training.
3) Agricultural landscape and natural ecology 1. Butterfly Center: including greenhouse and net room butterfly ecological display garden, natural classroom, management room, net room breeding field, herbarium, larvae culture room, ecological materials display area, butterfly luring botanical garden, Forest viewing trails and bird watching facilities. 2. Reservation area for leisure farm research, development and planning: In order to reserve space for future development, this farm is designated as a reservation area.
Natural environment and landscape
Dongshi Forest Farm is a typical low-altitude shallow mountainous area. The annual average temperature is 20 to 25 degrees Celsius, which is about 2.5 lower than Taichung City on average. The annual humidity is about 75% to 80%, and the climate is refreshing and pleasant, which is one of the main reasons for attracting tourists. The landscape resources of Dongshi Forest Farm are very rich. It is a world of dense forests, elegant environment and unfailing flowers in all seasons. Together with various forest recreational facilities, it provides the best place for citizens to take a vacation. Its various resources are as follows:
1. Topography and landscape resources
The forest farm is located at the end of the mountain range. The terrain changes endlessly, including gentle land, steep slopes, rising cliffs, and rolling hills. The forest creek valley in the farm has rugged rocks, gurgling water, and is primitive and deep. The secluded atmosphere is unforgettable.
2． Meteorological landscape
At dawn, the rising sun rises in the east. Looking east to the central mountain range , you can watch the beautiful clouds change; at dusk, the sunset is infinitely beautiful. Looking west to the mouth of Da'an River, the sunset is gorgeous all over the mountains; in the morning and evening or after rain, you can climb up to see the valley, and the clouds are thick. , quite the artistic conception of "mountains in the ethereal world".
3． Birds are the most obvious animal landscape
. The low sea and shallow mountainous areas are the most suitable for various wild birds to inhabit. Since the opening of the forest farm, we have attached great importance to the planting of plants and long-term management and cultivation. Many wild birds naturally call the farm their home. Some have been found. There are 64 kinds, and there are as many as 14 common ones. In addition to wild birds, there are also many kinds of small animals and insects, especially fireflies and butterflies. The ecological resources are even richer.
4． Plant landscape
(1) Beautiful forest scenery: The forest area accounts for 92% of the forest area. The plants are very rich. The forest scenery in the four seasons is distinct, each with its own interest. Spring: the new green of fir, tung, camphor, maple and plum blossoms, the forest is full of vitality; summer: Tung tree flowers bloom and fall, just like snow in the Dongshi forest farm; autumn: Tung tree leaves turn yellow, maple leaves turn red, Christmas red appears, and the forest farm enters a world of color; in winter: the tung leaves fall and only dead branches remain, adding a bit of bleak beauty.
(2) Merlin scenic spot with plum blossoms in full bloom: 30 hectares of Merlin and 3 koo of plum trees. When the plum blossoms bloom, they form a sea of white fragrant snow, which is very spectacular. The plum trees are very attractive when they bear fruit. There are forest paths and small flower gardens in Merlin. Visitors who visit the garden to enjoy plum blossoms and flowers feel as if they have entered a fairyland on earth.
(3) The flower forest is unique: Dongshi Forest Farm is different from ordinary forest recreation areas in that there are beautiful flowers, which bloom
and fall, in a wide variety of varieties and with different flowering periods.Plum blossoms bloom from December to January of the following year, cherry blossoms bloom from February to March, azaleas appear from March to April, tung flowers fall from April to May, and crape myrtles bloom in summer. , Goat beetle , wild peony , wild ginger flower , wild lily are even more colorful. In autumn, Christmas red and maple leaves are even more colorful.
(4) It’s a lot of fun to visit the orchard and pick wild fruits and herbs in the forest: there are 10 hectares of citrus orchards and 30 hectares of plum orchards on the site, and many orchards along Shilin Road are open for fruit picking; there are wild strawberries in the forest. (commonly known as bergamot), wild passion fruit, pomegranate, bayberry, there are many wild interesting things for tourists to pick freely.
(3) Regional human resources
Forest Farm attracts tourists with its unique forestry culture; Dongshi area is dominated by Hakka culture, among which Hakka cuisine is even more praised; rural cultural relics display, camphor oil refinery, Apiaries, tea art exhibitions, plum products, medicinal leather areas, etc. are all rich human resources.
(1) Sports and leisure
mainly includes: (1) Marine sightseeing activities on the shore. Including rock fishing , embankment fishing, multi-functional fishing port, marine park, fisherman's wharf, beach walks and intertidal rock pool exploration, etc. (2) Activities on the sea. In the adjacent sea area, it includes sea swimming, snorkeling , whale watching, sea fishing, sailing, windsurfing, surfing, jet skiing and other activities; in the farther sea area, it includes blue highways and cruise ships. (3) Activities under the sea surface. Represented by scuba diving and submarine activities. It is roughly estimated that the current fishing population in Taiwan, China, is as high as more than 2 million [7]. Most of the major fishing ports in various counties (cities) have operators who specialize in and run boat fishing services. According to statistics from the Fisheries Department of the Council of Agriculture in Taiwan, China, in March 2002, there were 145 recreational fishing boats and 86 concurrent recreational fishing boats. Among these recreational fishing boats, the most notable ones were the sea fishing boats docked at the Shen'ao Fishing Port affiliated to the Ruifang District Fisheries Association.
(2) Fishing experience type
is generally divided into sightseeing and leisure fishing, visits to fishing activities and fishing village life experiences, etc. (1) Sightseeing and leisure fishing, including activities such as leading snails, stone hu, and collecting snails and shellfish. (2) Visits to fishery activities, including visits to fishing operations, box-net farming, fixed-net fishing operations, fish farm farming and aquatic product processing, etc. Mainly through groups or academic units, we contact regional fishermen's associations or operators to arrange visits to fishing operations and aquatic product processing plants, and through participation and experience, we gain a practical understanding of fishery operations. In addition, coastal aquaculture operators have also established aquaculture zones through associations and set up recreational fish farming demonstration areas to provide the public with a sightseeing experience by combining aquaculture and leisure. (3) In terms of fishing village life experience, there are fishing village experience, explanation, B&B operation, etc. For example, the Lichuan Clam Farm in Shoufeng Township, Hualien, Dayao Sightseeing and Leisure Breeding Farm in Wujie, Yilan, and Hanbao Cooperative Farm in Changhua, etc., provide people with a fishing village life experience and pastoral enjoyment. There are also B&B operators in many other fishing village areas, such as the Xinanchun Leisure Fishing Village in Qigu District, Tainan City, which provides accommodation for individual travelers, allowing them to experience the life of a fishing village and the hard work of fishermen. Marine ranches also belong to the fishing experience type. For example, Yilan County has developed two marine ranches in Shicheng and Dongao. The Shicheng Marine Ranch covers an area of 640hm2, and the Dongao Marine Ranch covers an area of 440hm2. The "County Government Agriculture Bureau" has successively invested in more than 8,000 artificial fish reefs, warship reefs, etc. to create an environment suitable for fish survival. Dong'ao Marine Ranch is a half-moon-shaped natural bay surrounded by mountains and sea. 3,159 artificial reefs have been put in. It is a successful marine ranch.
(3) Eco-tourism
mainly includes watching whales and dolphins, watching fishing fires and blue sea highways, etc. The ecological tour of Qigu (Lagoon) in Tainan City is a kind of ecological tour and leisure fishery. Currently, whale and dolphin watching activities are booming in Taiwan, China, and its industrial activities include Yilan, Hualien and Taitung. The "Guishan Chaori" in Toucheng and the "Doraman" in Hualien are both famous and profitable. In addition, the activity of watching fishing fires is also very popular because it is educational and entertaining.Regarding the maritime blue highway, several district fishermen's associations and recreational fishing boat operators in northern New Taipei City once jointly invested and operated it, but most of them have now ceased operations due to problems with routes, passenger transportation, and port entry and exit management.
(4) Fishing town gourmet type
mainly includes famous specialties and delicacies and holiday sightseeing fish markets. (1) Specialty products and delicacies refer to seafood tasting and specialty product shopping. Many regional fishermen's associations in Taiwan, China, have set up specialty product direct sales centers or cooked food areas for the public to taste aquatic delicacies. Due to the characteristics of the fishing ports and the surrounding seafood restaurants, they are very popular among the public, such as Wuqi, Bisha, and Wushi Port. , Donggang tuna season, etc. also promote fishery products and delicacies through tasting sessions or large-scale promotional activities. (2) More than a dozen fishermen’s associations in Taiwan, China, have set up holiday tourist fish markets, providing famous fishery specialties or cooked seafood for the public to taste aquatic delicacies. With the characteristics of fishing ports, they are very popular among the public. These holiday tourist fish markets, which are operated and developed with the assistance of the authorities, include Wuqi, Yong'an, Zhuwei, Hsinchu, Fuji, Bisha, Butai, Wushi, Donggang, Ziguan, Anping, Magong, etc. Among them, the tourist fish markets in Wuqi, Yongan, Zhuwei, Hsinchu, and Fuji are the most successful.
(5) Educational and cultural
mainly includes fishery promotion classrooms, fishery history and folk custom celebrations and fishery education displays. (1) Fishery promotion classrooms include fishery training centers, fish development classrooms, cooking classrooms, fishery technology promotion, etc. Many fishermen's associations in Taiwan, China often organize fishery education or fish food promotion activities to teach fishermen and the general fishing village community about various training courses such as fishing and seafood cooking. Fisheries associations in various regions also carry out fishery promotion activities to deliver new information or promote new technologies, which is of great help to the promotion of fishery development measures or the development of fishing villages and communities. (2) Fishing history and folk custom celebrations include visits to fishing village monuments, fishermen legends, ancient fishing methods, royal boat patrols, burning the royal boat, releasing water lanterns, Mazu birthday celebrations, etc. Fishery history and folk custom celebrations help the public understand the culture of fishing villages. (3) Fishery education displays include fishing gear displays, fish, shrimp and shellfish display museums, maritime museums, cultural relics museums, aquariums, biological education centers, etc. For example, Donggang District Fisheries Association and Changhua District Fisheries Association operate fishery culture exhibition halls to aquarium and fishery culture and history are displayed as the main content. In addition, the leisure activities developed using the unique folk cultural activities in the fishing village area are also called educational and cultural leisure fisheries. The main ones include the orphan grabbing activity in Toucheng, Yilan, and the King Boat Festival and King Boat Patrol in Donggang. , releasing water lanterns, celebrating Mazu’s birthday, etc.
1. Characteristic positioning
Accurate positioning, distinctive theme
China Taiwan Leisure Farm has a distinctive theme and outstanding personality. These themes include fruit picking, bamboo, vanilla, tea, and famous flowers. Grass ornamental, insect collection, dairy sheep, cows, crabs , crocodile, ostrich and other experiences, with constant innovation, making tourists always full of novelty. For example, the "Qinglin Farm" located in Guanyin Township, Taoyuan, grows sunflowers all year round and is open to the public for free. There is also the "Bode Farm" that specializes in growing carnivorous plants, including Nepenthes and Nepenthes. Venus flytrap , blanket moss, Sarracenia , etc. As soon as you look at the names of many farms, you will know the characteristics of the farm, such as "Xunzhiyuan" which mainly focuses on vanilla, "Flying Cow Ranch" which mainly focuses on dairy cows, and "Binlang Phalaenopsis Tourist Farm" which mainly focuses on orchids. "The Flower Farm" has planted a large number of precious woods and exotic flowers and plants.
2. Creative design
Integrate personality and highlight differences
Keyword 1: Art
Leisure farm owners in Taiwan, China, have a common characteristic. They all love rural pastoral life. The original intention of building leisure farms is to fulfill their childhood. a dream. They do not pursue short-term huge profits, but pay great attention to the protection of the ecological environment from the beginning. During the construction and operation process, they constantly integrate their own creativity and compare the farm to their own works of art. Guests can You can clearly feel the artistic style and personal pursuit of the owner.
Keyword 2: Culture & Life
For example, the Shanbanqiao Farm Face Painting Cultural Life Museum located in Sanyi, Miaoli is a farm that mainly focuses on wood carving creation and teaching. The owners, Lin Wenyuan and Peng Feiyu, are very interested in Peking Opera Face Painting. I have a special liking for art, and after many years of painstaking research and painting, I transformed the carving skills that were originally a must-learn for wood carving beginners into simple and interesting creative teaching activities suitable for the general public and parents and children to improvise color painting.
Keyword 3: New ideas + DIY
For example, Toucheng Farm’s traditional project Ye Tuo T-shirts are constantly being introduced with new patterns and new ideas, and a fixed source of customers can continue to come and consume. Jinyong DIY Farm adds new tomato varieties every year. The "United Nations Tomato Gift Box" combines tomatoes from all over the world, allowing visitors to taste various shapes, colors, and varieties from all over the world in one gift box. Taste of tomatoes. United Nations Tomato Gift Box
3. Recreational design
In-depth experience, fun and harmonious
China Taiwan Leisure Agricultural Press has facilities for many people to enjoy together, such as barbecue area, fruit picking area, game area, farming experience area, etc. Some also have baking areas full of the fun of rural Taiwan, allowing tourists to enjoy baked sweet potatoes and roasted chicken in earth kilns; some hold agricultural-related educational activities and fun competitions from time to time; some It provides opportunities to interact with animals on the farm. Visitors can experience the life of a ranch farmer through the process of feeding calves, milking cows, and drinking milk. Feiniu Ranch
In creating recreational methods, China Taiwan Leisure Farm is particularly good at discovering and excavating local historical culture and local characteristic resources, such as grass weaving, rattan weaving, carvings, handicrafts, local dances, dramas, music and historical sites, stories and legends. Create a distinctive brand through novel creativity and packaging. For example, Taomi Village in the earthquake-stricken area contains rich ecological resources. There are 29 species of frogs native to Taiwan, China, and Taomi has 23 species. There are 143 species of dragonflies in Taiwan, and 56 species have been found in Taomi. With the help of the local government, Taomi villagers Explore the potential of resources, constantly promote various frogs and colorful dragonflies, design various cute cartoon images of the two small animals, and place them in eye-catching locations in the countryside, and encourage villagers to use paper, cloth, stones, etc. Using rural materials and making handicrafts, Taomi Village quickly transformed from an earthquake ruin into an insect eco-cultural experience and leisure area. Taomi Village Insect Ecological Culture Experience and Leisure Area
4. Create an industrial chain
In-depth processing, double the benefits
The deep processing of agricultural products in Taiwan, China, covers the entire process from fresh fruits, preservation and storage, dry product refining to ingredient extraction to make facial masks, skin care and beauty products, etc. A whole range of production, production and packaging technologies has greatly extended the industrial chain. For example, Jiupin Lotus Ecological Education Park has established its own systematic agricultural product processing and sales centers or outlets. The processes for various agricultural products from product processing, refrigeration, sandblasting to sorting and packaging are not complicated, but its series of products are dazzling, ranging from Ice cream, fresh fruit drinks, fruit products, dried fruits and skin care products are all available.
The Xinyi Township Farmers Association of Nantou County introduced young intellectuals who returned to their hometowns, and based on local plum specialties, they designed dozens of special products and creatively packaged them, becoming the most distinctive local agricultural specialties and the most popular tourist commodities. Nantou County Xinyi Township Farmers Association Plum Dream Factory uses the plum winery and CAS processing plant in the park to develop a variety of local agricultural specialty products based on plums in Taiwan, China. Meizi Winery aims to be the first storytelling winery in Taiwan, China. In developing wine products, in addition to inheriting Xinyi's traditional wine technology and flavor, the naming of wine products is based on the life fragments and life stories of mountain residents.
5. Marketing and promotion
Taiwan, China, pays special attention to combining specialties with tourism and uses festivals to promote them. For example, Kenting in Pingtung County is located at the southern end of the Hengchun Peninsula. It is a famous scenic spot. Spring is also the season when black tuna migrate to the sea. In conjunction with recreational fisheries, spring outings focusing on black tuna cultural tourism are held here every year. , displaying and selling seafood products such as black tuna and oily caviar.Pingtung also integrates agricultural specialties such as black pearls, bananas, and pineapples into year-round tourism plans based on the harvest period of agricultural products, driving the development of the tourism and leisure industries.
1. Vigorously develop rural tourism. Relying on local location conditions, resource characteristics and market demand, we should explore cultural connotations, give full play to ecological advantages, highlight rural characteristics, and develop a number of rural tourism products with diverse forms and distinctive features. Promote the organic integration of rural tourism with new urbanization, make rational use of ethnic villages, ancient villages and ancient towns, develop tourist towns with historical memories, regional characteristics, and ethnic characteristics, and build a number of famous tourist towns and villages with characteristic landscapes. Strengthen planning guidance, improve the level of organization, standardize rural tourism development and construction, and maintain traditional rural features. Strengthen rural tourism and targeted poverty alleviation, solidly promote rural tourism to enrich the people, and help poor areas get rid of poverty and become rich. Make overall plans and use funds to benefit farmers to strengthen infrastructure construction such as health, environmental protection, and roads, and improve the rural tourism service system. Strengthen the training of rural tourism practitioners, encourage tourism graduates, professional volunteers, art and science and technology workers to stay in villages to provide intellectual support for rural tourism development.
2. Implement the rural tourism improvement plan and open up the space for tourism consumption
(17) Adhere to the personalized and characteristic development direction of rural tourism. Based on local resource characteristics and ecological environment advantages, highlight the ecological characteristics of rural life and production, deeply explore the connotation of rural culture, develop and construct rural tourism products with diverse forms, distinctive features and outstanding individuality, and hold festivals with local characteristics. Pay attention to the protection of ethnic villages, ancient villages and towns, and build a number of characteristic landscape tourist villages and towns with historical, regional and ethnic characteristics, so that tourists can see the mountains and rivers, remember their homesickness, and retain their nostalgia.
(18) Improve leisure agriculture and rural tourism supporting facilities. Focus on strengthening the construction of infrastructure and public service facilities such as roads, electricity, drinking water, toilets, parking lots, garbage and sewage treatment facilities, and information networks in leisure agriculture and rural tourism characteristic villages, and strengthen the construction of related tourism and leisure supporting facilities. By 2020, more than 6,000 rural tourism model villages will be built across the country, more than 100,000 characteristic villages for leisure agriculture and rural tourism, and 3 million farmhouses will be formed. Rural tourism will receive more than 2 billion tourists annually and benefit 50 million farmers.
(19) Launch a million rural tourism maker actions. By strengthening policy guidance and professional training, we will guide and support millions of returning migrant workers, university graduates, professional and technical personnel to start their own businesses through rural tourism within three years. Encourage professionals from the cultural, artistic, and scientific and technological circles to give full play to their professional advantages and industry influence to create and start businesses in rural areas where conditions permit. By 2017, a number of rural tourism maker demonstration bases will be built across the country and a number of high-level cultural, artistic, tourism, entrepreneurial and employment villages will be formed.
(20) Vigorously promote rural tourism poverty alleviation. Increase planning guidance, professional training, and publicity and promotion for key rural tourism poverty alleviation villages, organize and carry out rural tourism planning poverty alleviation public welfare activities, and implement whole-village support for registered poor villages. In 2015, we will ensure 560 registered poor villages. Rural tourism poverty alleviation pilot work in poor villages. By 2020, the country will lift 2 million rural poor people out of poverty and become rich through rural tourism every year; support 6,000 key tourism poverty alleviation villages to develop rural tourism, and achieve an annual operating income of 1 million yuan in rural tourism for each key village.
3. Vigorously develop new products and new business formats
Put the upgrading of traditional products and the enrichment of new products and new business formats in a prominent position, promote the transformation of the tourism product structure from tourism to the compound development of sightseeing, leisure, and vacation, and promote the comprehensive development of the three major markets . We will make every effort to promote rural tourism, poverty alleviation through tourism, and wealth creation through tourism, and actively develop various forms of leisure and vacation products. Cultivate new hot spots for mass tourism consumption and deeply tap the potential of tourism shopping. Actively carry out red tourism.
4. Promote the construction of smart tourism villages. Use the Internet and mobile Internet to comprehensively improve the management, service, and marketing levels of rural tourism. Actively support social capital and enterprises to develop rural tourism e-commerce platforms, promote more high-quality agricultural, sideline and local products to be traded on e-commerce platforms, and drive farmers to increase their income and get rid of poverty and become rich.Support qualified places to promote rural tourism specialty products through new online media means such as rural tourism APPs and WeChat. Support qualified poor villages to develop into smart tourism demonstration villages. Encourage all localities to build smart tourism rural service platforms that integrate tourism consultation, display, reservation, and transaction.
5. Five ways for tourism to promote poverty alleviation, four aspects for poverty alleviation to expand tourism development space, and six major countermeasures for tourism poverty alleviation.
First of all, many rural areas lack hardware facilities, and making up for the shortcomings is a prerequisite for developing tourism. To take the simplest example, as the saying goes, "roads lead to wealth." If you don't even have the most basic transportation conditions, no matter how good the tourism resources are, it will still block tourists. The tourism experience is a comprehensive feeling, but the hardware is the foundation: is the hotel a dilapidated village house that has not been renovated, is the drinking water clean tap water, are toilets and other sanitary facilities in line with tourists’ expectations, and even whether there is Internet, WiFi is an important factor in determining the quality of travel.
Secondly, the “software” of rural tourism needs to be upgraded urgently. In terms of marketing planning, it is easy to "get together". Wherever a large area of rapeseed flowers is planted, it will immediately attract many followers. According to relevant information, many cities and prefectures in Guizhou, Hubei, Zhejiang, Hunan, Yunnan, Shandong and other provinces hold "rapeseed flower festivals", but thousands of villages lack distinctive features. This year's "Rape Flower Festival" somewhere also included a "mixed" underwear show, which attracted a lot of skepticism. In terms of service capabilities, many tourists criticize the poor food safety situation in rural tourism. The dining utensils are not sterilized and the kitchen sanitary conditions are poor... Some even use the "purely natural" banner to let customers pick wild vegetables by themselves, but they end up with bad results. The tragedy of food poisoning. These problems require relevant practitioners to update their business concepts according to the standards of modern tourism. Products can be "local", but concepts and services cannot be "local".
Again, rural tourism must pay attention to sustainable development. On the one hand, there is the issue of the business model of rural tourism. Currently, many leisure agriculture, rural tourism, and farmhouses are operated by external capital. Farmers only charge site rent or work for investors. In some places, the commercial scale of rural tourism is growing, but what can actually flow into farmers' pockets is still very limited. In the future, more scientific and reasonable methods should be planned in rural tourism development so that the distribution of benefits is more conducive to increasing farmers' income. On the other hand, in order to promote tourism, large-scale demolition and construction in many places have destroyed the appearance of the countryside. There are many fake antiques and a scarcity of authentic folk customs, which has severed the connection between farming culture and modern tourism. Such “rootless” rural tourism cannot last long after all. In addition, if the supervision of farmhouses and fishermen's hotels is not in place, it is easy to cause environmental pollution. Only by achieving sustainable development in terms of business models, protective development, and environmental quality can we accumulate stamina and expand space for the future development of rural tourism.
5. Five ways for tourism to promote poverty alleviation, four aspects for poverty alleviation to expand tourism development space, and six major countermeasures for tourism poverty alleviation.
First of all, many rural areas lack hardware facilities, and making up for the shortcomings is a prerequisite for developing tourism. To take the simplest example, as the saying goes, "roads lead to wealth." If you don't even have the most basic transportation conditions, no matter how good the tourism resources are, it will still block tourists. The tourism experience is a comprehensive feeling, but the hardware is the foundation: is the hotel a dilapidated village house that has not been renovated, is the drinking water clean tap water, are toilets and other sanitary facilities in line with tourists’ expectations, and even whether there is Internet, WiFi is an important factor in determining the quality of travel.
Secondly, the “software” of rural tourism needs to be upgraded urgently. In terms of marketing planning, it is easy to "get together". Wherever a large area of rapeseed flowers is planted, it will immediately attract many followers. According to relevant information, many cities and prefectures in Guizhou, Hubei, Zhejiang, Hunan, Yunnan, Shandong and other provinces hold "rapeseed flower festivals", but thousands of villages lack distinctive features. This year's "Rape Flower Festival" somewhere also included a "mixed" underwear show, which attracted a lot of skepticism. In terms of service capabilities, many tourists criticize the poor food safety situation in rural tourism. The dining utensils are not sterilized and the kitchen sanitary conditions are poor... Some even use the "purely natural" banner to let customers pick wild vegetables by themselves, but they end up with bad results. The tragedy of food poisoning. These problems require relevant practitioners to update their business concepts according to the standards of modern tourism. Products can be "local", but concepts and services cannot be "local".
Again, rural tourism must pay attention to sustainable development. On the one hand, there is the issue of the business model of rural tourism. Currently, many leisure agriculture, rural tourism, and farmhouses are operated by external capital. Farmers only charge site rent or work for investors. In some places, the commercial scale of rural tourism is growing, but what can actually flow into farmers' pockets is still very limited. In the future, more scientific and reasonable methods should be planned in rural tourism development so that the distribution of benefits is more conducive to increasing farmers' income. On the other hand, in order to promote tourism, large-scale demolition and construction in many places have destroyed the appearance of the countryside. There are many fake antiques and a scarcity of authentic folk customs, which has severed the connection between farming culture and modern tourism. Such “rootless” rural tourism cannot last long after all. In addition, if the supervision of farmhouses and fishermen's hotels is not in place, it is easy to cause environmental pollution. Only by achieving sustainable development in terms of business models, protective development, and environmental quality can we accumulate stamina and expand space for the future development of rural tourism.
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