The proportion of primary and secondary energy-consuming commodities is increasing year by year
■New Express reporter Chen Xuedong
On May 28, Guangzhou issued the fourth round of "Yangcheng Happy Shopping" government consumption coupons. It is worth mentioning that this round of consumption coupons has added a new 1,000 yuan face value home appliance digital consumption coupon, with a discount of 100 yuan for every 500 yuan spent, and the capped discount is 1,000 yuan off for a purchase of 5,000 yuan.
Prior to this, Beijing will issue green energy-saving consumption coupons to consumers in the city to encourage consumers to purchase and use green energy-saving home appliances; Zhengzhou will also issue green home appliance consumption coupons to consumers in the city, while boosting home appliance consumption, it will also advocate the use of green home appliances. Low carbon home appliances.
Local version of consumer vouchers subsidize energy-saving products
It is worth noting that in recent years, the national level has relied on the three major policies of sending home appliances to the countryside, replacing old ones with new ones, and energy conservation to benefit the people, which has stimulated the rapid growth of domestic demand in the market and led the industry to upgrade and transform towards low energy consumption and high energy efficiency. . At the same time, policy guidance is used to encourage people to choose green appliances. On April 25 this year, the General Office of the State Council issued the "Opinions on Further Releasing Consumption Potential and Promoting the Sustained Recovery of Consumption", proposing to encourage qualified regions to carry out new energy vehicles and green smart home appliances to the countryside.
Previously, Beijing, Tianjin, Shenzhen, Ningbo and other places have launched local subsidy policies, all of which echo the "green intelligence" proposed at the national level. For example, in April, Beijing issued green energy-saving consumption coupons to consumers in Beijing to encourage consumers to purchase and use green energy-saving products. Home appliances must reach Level 2 or above energy efficiency before they can be used.
During the period from May to August, Shenzhen City organized a special consumer electronics promotion event to encourage consumers to purchase eligible mobile phones, computers (including tablets), headphones, speakers, whole-house smart appliances, smart wearable devices, Consumer-grade drones, smart home robots, smart fitness equipment and other products, as well as eligible household appliances such as TVs, air conditioners, refrigerators, washing machines, kitchen appliances, small household appliances, etc., will be given a subsidy of 15% of the sales price, per person The cumulative maximum is 2,000 yuan.
Consumers influenced by the concept of green consumption have begun to regard the low energy consumption of electrical appliances as a key consideration in the product selection process. JD.com data shows that in home appliance categories such as air conditioners, refrigerators, washing machines, and televisions, the proportion of first- and second-level energy-consuming products in transaction volume is increasing year by year. In 2021, the transaction volume of energy-efficient home appliances with level 2 or above will account for more than 65%, of which refrigerators and washing machines will account for more than 85%, and air-conditioning products will account for more than 70%.
In the past year, we only sold three major categories of home appliances: first-class energy-efficient air conditioners, refrigerators, and televisions. Saving electricity every year can reduce nearly 2 million tons of carbon emissions. In this way, consumers can save daily electricity and energy expenses by using such environmentally friendly appliances, and at the same time practice a green and low-carbon lifestyle.
Energy conservation and emission reduction promote the upgrading of the home appliance industry
At present, my country's home appliance sales volume, ownership and replacement demand are huge. It is of great significance to establish a regular replacement mechanism for home appliances and speed up the replacement of old home appliances with new ones to unblock resource recycling.
In recent years, the China Household Electrical Appliances Association has successively issued group standards for the safety of household appliances, the "Safe Use Life of Household Appliances", which provides recommended service life for various types of home appliances for consumers' reference, such as the safe use of range hoods. The term is 8 years, and the air conditioner is 10 years, etc.
Home appliances are one of the main sources of energy consumption and carbon emissions for residents. In the context of achieving carbon peak and carbon neutrality goals, the home appliance industry is facing challenges and pressures, but also has opportunities for transformation and development. Therefore, recycling waste household appliances is an important measure to promote green and low-carbon recycling development, improve resource utilization efficiency, and reduce environmental pollution.
Yue Jingsong, deputy chief engineer of the Testing Institute of China Household Electrical Appliances Research Institute, said that although the problem of old home appliances in my country is very serious, most consumers do not have a correct understanding of old home appliances. The continuous promotion of the energy consumption of old home appliances to consumers, as well as the continuous promotion of the replacement of old home appliances in the industry, can not only stimulate green consumption, but also have positive significance for my country's dual-carbon construction.
Industry insiders pointed out that this round of consumer voucher issuance led by local governments has injected a boost into the industry as a whole. Direct and effective financial subsidies are expected to boost consumer confidence and consumption motivation in the short term, and have an immediate impact on promoting consumption recovery. Effect. In addition, the issuance of consumer vouchers also reflects the obvious characteristics of government-enterprise linkage. Through this type of cooperation, large-scale channel operators are expected to achieve growth in customer flow and customer orders, bringing mutual benefits to enterprises and consumers.
