[PConline News] India has a population of 1.2 billion and is the world's second largest and fastest growing mobile phone market. Many Chinese manufacturers have entered the market. However, during this period of vigorous development, one manufacturer withdrew. On December 23, acc

[PConline information ] India has a population of 1.2 billion and is the world's second largest and fastest growing mobile phone market. Many Chinese manufacturers have entered the market. However, during this period of vigorous development, one manufacturer withdrew. On December 23, according to Business Standard, Acer (Acer) announced that it would stop selling smartphones in the Indian market.

Acer entered the Indian smartphone market in 2010 and achieved good results. However, the smartphone market has undergone significant changes in recent years and the current difficult situation ultimately led the company to make the above decision.

Harish Kohli, general manager of Acer India, confirmed the media reports, but attributed part of the reason to the "Make in India" revitalization policy launched by the Indian government. This policy was proposed by Indian Prime Minister Narendra Modi to encourage manufacturers to set up factories in India.

Kohli also said: "From a price perspective rather than an experience perspective, today's mobile phones have become a common commodity. Almost no mobile phones are based on experience. When you enter this industry, you need to make decisions that focus on Quality, bloodletting, or copying others to make products for a specific price.”

However, according to analysts, there are other reasons for Acer to withdraw from the Indian smartphone market. Acer's smartphones failed to achieve large-scale distribution in the Indian market, and they did not follow the trend in marketing and launched some flash sales activities. Therefore, Acer only sold about 30,000 smartphones this year, while Xiaomi sold 3 million smartphones between July and September.

At present, Acer's share of the global smartphone market is 0.04%, and the suspension of sales in India is bound to further weaken its global influence.