Recently, the 2019 Cross-Strait Taipei Summer Travel Expo opened at the Taipei World Trade Center Exhibition Hall. The Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports organized some city and county tourism departments, as well as travel agencies, du

Recently, the 2019 Cross-Strait Taipei Summer Travel Expo opened at the Taipei World Trade Center Exhibition Hall. In order to further develop the tourist source market in Taiwan, the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports organized some city and county tourism departments, as well as travel agencies, duty-free malls, hotels and other tourism enterprises to form a Hainan tourism representative team to participate in the exhibition in Taiwan.

2019 Cross-Strait Taipei Summer Travel Exhibition Opening Ceremony

This year, Hainan appeared at the Taipei Summer Travel Exhibition with a 101㎡ specially designed booth. With the theme of "Sunshine Hainan Resort Paradise", the booth is built by combining the coastal resort style with blue and white main colors and the Li-Miao style with log colors, fully demonstrating the tourism characteristics of Hainan. At the same time, props such as coconut trees, waves, beach chairs, sun umbrellas, and mini golf greens are combined with pictures of tropical islands, Li and Miao brocades, statues of historical celebrities, historical monuments, and duty-free cities to show the diversity of Hainan's tourism and culture. , issued a warm invitation to Taiwanese tourists to "come to Hainan and enjoy a good time", attracting a steady stream of visitors.

Main guests from both sides of the Taiwan Strait took a group photo at the Hainan booth.

The Hainan booth distributed promotional materials, played promotional videos, and had on-site explanations by staff to promote Hainan's coastal leisure, emerging resort complexes, history and national culture, golf, high-end resort hotels, and study tours. etc. were introduced in detail. At the same time, in order to strengthen interaction and activate the atmosphere on site, the booth also carried out a series of interactive activities such as painting wave coconut competition, photo uploading to social media, postcards to send true feelings, golf putting, food and drink tasting, prizes and questions and answers, etc., which was vivid and lively. The image and products of Hainan's tourism culture were promoted, allowing participants to experience the diversity and interest of Hainan's tourism culture. Taiwan's participating public showed strong interest and actively participated, and the atmosphere was lively. Pop-up coconut pop-up dance show and performances with Hainan characteristics pushed the atmosphere of the booth to a climax.

Staff introduced Hainan’s tourism resources to the Taiwanese people

The cute Pop Coconut made its first appearance at the Taipei Summer Travel Exhibition as the mascot for the international image promotion of Hainan’s tourism culture. It was highly sought after by Taiwan’s participating public of all ages and showcased Hainan’s tourism culture. IP new force.

Bobo Ye interacted with the crowd and took a group photo.

The Hainan booth also specially organized large-scale Taiwanese tour groups Xiongshi, Wufu, Coke, and Shanfu, which sell Hainan tourist route products, to receive customers on-site so that Taiwanese tourists can buy the best deals at the travel fair. Hainan tourism products, let's take a "travel as soon as you want".

At the invitation of the organizing committee, the Hainan Tourism and Culture Delegation also organized a performance group founded by Hainan local youth entrepreneurs to appear at this Taipei Summer Travel Exhibition, responsible for the opening ceremony performance and the main stage performance of the four-day exhibition hall. The 13 versatile actors of the performance group took turns performing more than ten performances with ancient Chinese charm, Hainan Li and Miao ethnic customs, Jiangnan style, and modern styles through various performance forms such as folk music performance, folk dance, classical dance, music and dance, and song singing. The program shows the Taiwanese public the diverse, inclusive, positive and progressive Chinese culture and spirit, as well as the long history of China.

This year’s travel exhibition attracted more than 300 industry players from tourism units in 21 provinces, autonomous regions and municipalities in mainland China, as well as more than 600 industry players from 36 companies including local travel agencies, airlines, hotels and resorts in Taiwan. The four-day exhibition It is expected to attract more than 200,000 visitors.

The public in Taipei lined up to participate in the interactive game

In addition, in order to take the opportunity to participate in the 2019 Cross-Strait Taipei Summer Travel Exhibition, we will strengthen publicity and promotion efforts to the Taipei public, form an interaction with the travel exhibition on and off site, and enhance the effectiveness of the exhibition. On the afternoon of July 20, the Hainan Tourism Roadshow was held at the ATT4FUN shopping district near the Taipei World Trade Center Exhibition Hall. The roadshow stage is made by unfolding the carriages of mobile promotional container trucks, and uses beach-style floor stickers, sun umbrellas and other elements to create a tropical island leisure resort atmosphere in Hainan. The delicious ice cream and popcorn printed with the Hainan tourism logo attracted a large number of public to check in and collect. The staff distributed small souvenirs such as coconut braids, cooling fans, and pop coconut luggage tags, which also aroused the interest of the past public in the Hainan road show activities. , all stopped to watch.Through performances such as the pop coconut dance, Hainan traditional musical instrument performance and Li-Miao style dance, the Taiwanese public can feel the diversity of Hainan’s tourism culture.

In addition, interactive games such as Monopoly were designed at the road show. Those who completed the tasks received prizes such as Pop Coconut T-shirts, Pop Coconut pillows, suitcases, and even the grand prize of Hainan Island Selected 5-day tour for two. Let the public participating in the event be surprised again and again. The participating public spoke highly of this roadshow and generally said that this activity has deepened their impression and understanding of Hainan tourism. They look forward to having the opportunity to visit Hainan and experience the rich and diverse Hainanese customs.

Hainan mobile container promotion vehicle

mobile container promotion vehicle is a very popular creative marketing model in Taiwan. The whole body of the car can display Hainan's tourism image, and the carriage can be opened into a road show stage, which can play a dual promotion role of mobile advertising and road show activities. After the road show, the mobile container promotion vehicle will start a month-long tour of Taiwan from north to south, focusing on the city centers and bustling shopping malls of Taipei, Taichung and Kaohsiung , Taiwan’s main source markets. Circle publicity and promotion of Hainan tourism is expected to reach more than 5 million people.

Wonderful performances by Hainan Performance Troupe

Taiwan is Hainan’s second largest overseas tourist source market. In the first half of 2019, Hainan received more than 113,000 overnight tourists from Taiwan, a year-on-year increase of 20.3%. Currently, four direct flights have been opened from Hainan to Taiwan: Haikou=Taipei, Haikou=Kaohsiung, Sanya=Taipei, Sanya=Taichung. Sanya=Kaohsiung, Sanya=Taipei and other routes are also actively planned and prepared. They are expected to be opened this year and will provide Hainan with Bring more Taiwanese tourists. In the next step, the Hainan Provincial Department of Tourism and Culture will also launch Hainan tourism promotion advertisements in multiple media including the Internet, TV, outdoor and paper media in Taiwan to increase publicity and promotion efforts for the Taiwanese public and further enhance the visibility and reputation of Hainan tourism. , to promote the continued growth of Taiwan’s tourist source market.

Source: Sunshine Hainan Network

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