# Fall in Love with Beautiful Longjiang# On November 21, the award ceremony of the 2020 Heilongjiang Online Cultural and Creative Product Design Competition concluded successfully in Harbin. Zhang Huaqiang, deputy director of the Heilongjiang Provincial Department of Culture and

2020 Heilongjiang Province Online Cultural and Creative Products and Tourism Product Creative Design Competition is a provincial cultural and creative event hosted by the Heilongjiang Provincial Department of Culture and Tourism and hosted by the Heilongjiang Provincial Cultural and Creative Industry Association. The competition is themed "Longjiang Baiwu, Creative Life" , starting from August 25, works will be collected from teachers and students of design majors in universities across the province, masters of arts and crafts, cultural and creative design companies and tourism operating companies in the province, in two categories: the university group and the designer group.

A total of 3,205 works were collected for this competition. After unanimous review by the professional jury, 229 works stood out. At this award ceremony, a total of 2 first prizes, 4 second prizes, 10 third prizes, 20 popularity awards, 6 excellent guidance awards and 3 excellent organization awards were awarded. These award-winning works all use Heilongjiang's local regional elements as their creative origins. Facing the changes of the times and market demands, they use divergent thinking and ingenuity to skillfully integrate the essence of Heilongjiang's local culture into modern life and use original and artistic methods to display it. .

The awards ceremony was decorated with exhibitions of the competition history, fine works finalists and award-winning works. Each work and picture vividly reproduced the grand gathering of this competition and displayed the outstanding results of the competition in front of the audience. At the same time, It also provides a feasible creative blueprint for the future development of cultural and creative products in Heilongjiang Province.

Wang Hui, President of Heilongjiang Cultural and Creative Industries Association, introduced the details of this competition. It is understood that due to the impact of the epidemic, the collection time for this competition was tight. However, with the active participation and joint efforts of cultural and creative institutions from all over the province, universities and cultural tourism enterprises in the province, not only the competition work was successfully completed, but also good results were achieved. effectiveness. This event is not only the largest in all previous competitions, but also the one with the highest participation from schools and enterprises. President Wang said that in the future, the association will focus on cultural and creative competitions, gradually promote the connection between cultural and creative designers and scenic spots, and provide high-quality exchange and cooperation services for more cultural and creative workers in Heilongjiang Province.

After the award ceremony, an online cultural and creative industry school-enterprise matchmaking meeting was held. Heilongjiang Radio and Television Station famous host Zhou Wei was specially invited to host the whole process. In the Douyin live broadcast room, cultural and creative universities and scenic spots in Heilongjiang Province Make connections and promote cooperation. The president of the Provincial Cultural and Creative Association, representatives of universities and scenic spots in the province had in-depth exchanges on the development, design and promotion of tourism products in Heilongjiang Province, and reached preliminary intentions on practical areas of cooperation. During the matchmaking meeting, ticket giving activities for five major scenic spots including Xuexiang Xuexiang, Polar Museum, Lianhuan Lake Hot Spring, Wuying National Forest Park, and Hulin Hutou tourist attraction were specially organized.

As a "different" cultural carrier that can touch people's hearts and be full of meaning, cultural creativity and tourism derivatives have become the best display of promoting excellent local culture and tourism culture that is loved by the public. This competition has comprehensively improved the creative research and development level of cultural and creative products and tourism products in our province, better established the brand image of "Longjiang Baiwu", and will cultivate a number of high-quality and beautiful cultural and creative products and tourism products that reflect Longjiang characteristics. Products will further guide universities and social forces to invest in the development of cultural creativity and tourism products, and help build a cultural and creative industry chain including creative research and development, implementation and transformation, and promotion and marketing.