Recently, a set of pictures of Wuling motorcycles rolling off the production line have become popular on the Internet. When people see Wuling, they will associate keywords such as "price killer", "Mini electric" and "magic car" in their minds, so we got The conclusion is that "Wuling electric vehicles will sweep the country." Today, the electric vehicle observer will review with you the path of the Wuling brand and what is the development trend of Wuling electric two-wheeled vehicles?
1
Wuling, came with the New China
started from power machinery and developed with tractors
Wuling's predecessor was Liuzhou Power Machinery Factory, which was founded in October 1958, 19 Officially put into production in 1960, Liuzhou Power from 1961 to 1962 The machinery factory began to switch production and trial-produced tractors. The Fengshou brand tractor produced in 1965 passed expert appraisal and was listed as a national finalized product. In January 1966, the company was renamed Liuzhou Tractor Factory. In the mid-1970s, it entered the ranks of the eight largest tractor factories in the country, with an annual output of 5,000 units.
In 1980, the factory had a backlog of 1,713 tractors, suffered losses throughout the year, and faced survival difficulties. As a result, the company gradually produced products including sewing machines, looms , etc. In the early 1980s, the company introduced a Japanese Mitsubishi minicar for research. In January 1982, the factory's first minivan, LZ110, was successfully trial-produced by hand. In October 1984, the "Wuling" LZ110 mini truck passed the national technical appraisal. In 1985, Liuzhou Tractor Factory officially changed its name to Liuzhou Mini Vehicle Factory, successfully transforming into mini vehicle . In 1987, when the Z110OVH van rolled off the production line, it was officially registered and launched with the Wuling logo, which has been used to this day.
2
Wuling+ SAIC +GM
Three-party cooperation, the brand entered the fast lane of development
Around 2000, many domestic automobile manufacturers entered into joint ventures with well-known foreign automobile companies, which are now known as " joint venture cars ", Wuling Shizhong has According to regulations, a foreign company can only enter into joint ventures with two domestic companies at most. At that time, GM already had two, one of which was SAIC Motor . Therefore, Wuling "saved the country in a curve" by first joining SAIC and then cooperating with and general .
SAIC-GM-Wuling Automobile Co., Ltd. , Wulingzhiguang , Wuling Hongguang , which currently produces Wuling Shenqi, are its classic products. They have become a representative brand of mini-cars with high cost performance in China. In SAIC-GM-Wuling Among the shareholders, Liuzhou Mini Automobile Factory only holds 5.81% of the shares, and Guangxi Automobile Group Co., Ltd. is even less, holding 0.02% of the shares.
3
This Wuling is not the other Wuling
In addition to the brand endorsement , what other resources are there
The main reason why Wuling electric two-wheeled vehicle has attracted widespread media attention is mainly because of Wuling's series of products and marketing methods. For example, the Wuling MINI EV, which costs less than 30,000 yuan, is popular across the country. It also produced masks during the epidemic, with the slogan "Wuling will make whatever the people need"... These are all masterpieces of SAIC-GM-Wuling!
Let’s look at the main body of this motorcycle project, called the Motorcycle Division of Liuzhou Wuling Automobile Industry Co., Ltd., of which Guangxi Automobile Group accounts for 39.1% and has nothing to do with SAIC-GM-Wuling! Moreover, electric vehicle observers also discovered that the logo on the exposed electric two-wheeler was different from that on the Wuling Motors , which raised suspicion.
4
Can Wuling electric two-wheeled vehicles become popular?
Three major difficulties need to be taken into account
From the perspective of brand influence, if there is the endorsement of the Wuling brand, it will definitely be relatively easy to attract investment for motorcycles and electric vehicle products, but the electric vehicle industry is already highly mature. Today, Wuling is still facing difficulties.
First, although Guangxi has also formed an industrial chain supporting motorcycles and electric vehicles, its advantages are not obvious compared with Wuxi , Taizhou and Tianjin. If you want to radiate and influence the whole country, you also need to consider moving or increasing the production base.
Second, even if you have experience in car manufacturing, it does not necessarily mean that electric two-wheeled vehicles can be done well. The brands and strengths of motorcycle companies such as Haojue , Honda , Loncin are no better than Liuzhou Wuling Bad, but the electric vehicle project has still not been launched.
Third, the current annual production and sales of electric vehicles nationwide is about 30 million units. The market has formed a pattern of leading brands such as , Yadi, , and Emma. The top five brands account for 80% of the market share. Competition in such a market Under the current situation, it is obviously not enough for Wuling to rely solely on its brand power.
