Xinhua News Agency Beijing, October 7th Title: 2022 National Day Holiday
Xinhua News Agency's "Xinhua Viewpoint" reporter
Tiananmen Square national flag raising ceremony is passionate, cultural tourism and catering consumption is recovering, the main theme movies ignited the National Day holiday, and local epidemic prevention policies are implemented in an orderly manner... This National Day holiday is about to end, full of strong patriotism and the people's expectations for a better future.
73 Anniversary National Day: "Chinese Red" everywhere, "Welcome the Twenty National Congress" has a strong atmosphere
In the morning of October 1, 218,000 citizens and tourists attended the national flag raising ceremony held in Tiananmen Square in Beijing to witness the solemn moment of the rising five-star red flag and celebrate the 73rd anniversary of the People's Republic of China.
National Flag Guard walked across the Jinshui Bridge in a firm and powerful stance. The bright five-star red flag slowly rose amid the national anthem, and the audience sang the national anthem loudly. The shouts of "Happy Birthday" and "I love your motherland" are one after another.
Various National Day activities have been launched in various places to demonstrate the people's patriotism and the expectations of "forge ahead to the new era".
This holiday, "Chinese Red" has become the absolute main color. The Shenzhou No. 14 crew, which was carrying out missions at China Space Station, saluted the national flag; the streets and alleys of Hong Kong were covered with "Chinese red"; children listened to red stories, the elderly sang hymns of the motherland, and some used red pomegranate seeds to spell out "Bright mountains and rivers" at home banquets...
reporter learned from the Ministry of Culture and Tourism that red landmarks launched by various places, visiting red sites, and commemorating revolutionary martyrs are very popular. During the National Day holiday, young people's initiative and enthusiasm for participating in red tourism have increased.
On October 6, the outdoor exhibition area of the theme achievements exhibition "Strive for the New Era". Photo by Xinhua News Agency reporter Zhang Yuwei
Beijing Exhibition Hall "Strive for the New Era" theme achievement exhibition set off a wave of visits. "The mountains and rivers are vast, the country is prosperous and the people are safe!" In the guest book, the audience expressed their blessings to the motherland and their admiration for the development achievements of the new era.
Travel: Local and surrounding tours are the first choice, and the growth trend of "cloud tourism" is obvious
According to the data center of the Ministry of Culture and Tourism, during the 7-day National Day holiday in 2022, 422 million domestic travelers nationwide, achieving domestic tourism revenue of 287.21 billion yuan.
Data from the Ministry of Transport shows that from October 1 to 7, the total number of passengers from railways, highways, waterways and civil aviation nationwide is expected to send 255.5411 million passengers, with an average of 36.506 million passengers per day. During this year's National Day holiday, medium and short-distance travel in the province accounted for a large proportion, and the proportion of passenger bus self-driving tours and surrounding tours was relatively high.
This is the autumn scenery of Baihua Mountain National Nature Reserve taken on October 2. Photo by Xinhua News Agency reporter Peng Ziyang
Due to the impact of the epidemic, local tours and surrounding tours are still the first choice for residents to travel.
Data from the Ministry of Culture and Tourism shows that tourists who go to suburban parks, surrounding urban villages and urban parks rank in the top three, reaching 23.8%, 22.6% and 16.8% respectively. The city parks in front of their homes such as Beijing, Shandong, and Shenyang, and trunk markets held in many places bring tourists a fireworks-like local leisure and short-term travel experience.
It is worth noting that the urban outdoor industry is developing rapidly, and consumption such as camping, cycling, Frisbee , hiking, etc. is constantly "breaking the circle", moving from a niche to a public. On the Fliggy platform, the number of camping orders for National Day increased by 1.3 times compared with before the festival, and personalized gameplay such as "camping + cycling", "camping + natural sketching", "camping + insect exploration" and other personalized gameplays are favored.
In addition, "cloud exhibition" and "cloud tourism" enrich the cultural and tourism experience form. A relevant person in charge of the Ministry of Culture and Tourism said that the online activities launched in various places have effectively reduced the gathering of people, and while enriching people's lives, it has also improved the coverage of cultural and tourism benefits the people.
Consumption: The catering industry recovers, and local consumption is surging
"Golden September and Silver October" is the traditional peak consumption season, and the "National Day" holiday is the peak period for residents' consumption.Shu Jueting, spokesperson of the Ministry of Commerce, said that under the premise of strictly implementing epidemic prevention and control, the Ministry of Commerce continues to promote the "2022 International Consumption Season" event, and localities have also launched a series of diverse and colorful consumption promotion activities in combination with local characteristics.
During the National Day holiday, long queues of restaurants in many places reappeared. The constantly refreshing call prompts have become a microcosm of the recovery of catering consumption. Data from the relevant platform of
shows that the number of catering orders in-store increased by 47% five days before the holiday. Local high-quality supply has helped to continue to heat up catering consumption, and the number of orders on Dianping's must-eat list has increased by 119%.
celebrates the festival locally and drives many citizens to return to shopping malls. Many large shopping malls have created a business model that integrates shopping, immersive experience, special exhibitions, parent-child entertainment, etc., and meets all kinds of consumers' needs for "shopping, eating, and buying" in one-stop. Data shows that popularity in popular business districts such as Wuhan Optics Valley, Nanjing Xinjiekou, Guangzhou Chimelong, Shenzhen Longhua, and Beijing Wangjing have rebounded, becoming an important part of leading local consumption during the holidays.
The street scene of "Sanfang Qixiang" in Fuzhou City, Fujian Province was taken on the evening of October 3. Xinhua News Agency (photo by Zhou Yi)
Data from the Ministry of Culture and Tourism shows that night cultural activities and tourism consumption are obviously active. The first batch of 120 national night cultural and tourism consumption clusters have a cumulative night passenger flow of 39.956 million, and the average night passenger flow of each cluster is 47,600.
htmlOn the 6th, the 2022 "National Day" consumption data released by Meituan showed that local consumption accounted for 77.4%, becoming the "main engine" that stimulated the new momentum of holiday economy . During the long holiday, the average daily consumption of local business formats increased by 34% compared with the May Day holiday and 52% year-on-year compared with the 2019 Golden Week.Culture: Main theme movies take the lead, the performance market is hot
This year's National Day holiday, a total of 7 new films will be scheduled, including "0,000 miles of return" which tells the story of China's evacuation of overseas Chinese, "0,000 miles of return ", " Steel Will " pays tribute to the pioneers of the steel industry in New China, and " Ordinary Hero " which tells "every life is worthy of all efforts".
data shows that as of 9:44 on October 7, the total box office (including pre-sales) of the 2022 National Day holiday (October 1 to October 7) exceeded 1.4 billion yuan. Among them, "The Road Back" performed particularly well, and the topic of "The Road Back Back Back Box Office fell by the downturn" also became a hot search on Weibo .
During the National Day holiday, mass activities and artistic performances were exciting. On the premise of fully implementing epidemic prevention and control, Beijing held 1,348 mass cultural activities, and Beijing Municipal Bureau of Culture and Tourism prepared 220 1,222 cultural performances; in Shanghai, dance drama , drama, national trend concert, shadow puppet , Peking Opera and other series of performances, bringing a unique cultural feast with unique oriental aesthetics...
driven by online talk show programs, the offline talk show performance market is also more popular. Data from relevant platforms show that the number of talk show-related orders has increased by 505% compared with the May Day holiday.
At the same time, many people choose to enrich the holiday by reading, and spiritual consumption products such as books are popular. Data from relevant platforms show that reading materials such as classic animation, collection and appreciation, military literature, historical novels, , legal popularization, strategic management, historian classics and classic biographies are the most popular, with year-on-year sales growth of 100% to 500%. (Reporters Shu Jing, Wang Yuxiao, Fan Xi, Ye Haoming, Xu Zhuang, Wang Qi)
